Is it profitable to open a gym? Business plan for a gym with minimal investments and calculations. How to open

Opening a gym is associated with high costs, but with good planning it can become profitable as early as the end of the third year. A well-drafted business plan for a gym will help you determine costs and calculate its profitability.

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Services

When opening a gym from scratch, the first thing you need to do is meet the needs of its future visitors.

Most people go to the gym to:

• cardio training;
• strength training.

Considering that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.

If there is free space, you can open an additional gymnasium where you can organize classes:

• yoga;
• Pilates;
• dancing;
• fitness.

Relevance

The relevance of the business is determined by:

• desire to lead a healthy lifestyle;
• the need for a beautiful figure;
• the lack of similar centers in residential areas;
• relatively quick return on business.

Advantages and disadvantages of opening a gym

Market description and analysis

Almost every major city has gyms. This is due to the population’s needs for self-care and health.

1. Moscow. The market for fitness services is highly developed and is in steady demand among the population.
2. Saint Petersburg. The market here is quite developed, but the leadership still remains with the capital.
3. Million cities. The market is relatively underdeveloped, but is gaining momentum, and there are opportunities to develop your own business.
4. Other cities of Russia. The market is very poorly developed or not developed at all.

According to data from major sociological services, the opening of gyms in small towns is considered promising. Provided that the market is not overcrowded with competitors' offers.

Today, large fitness networks are represented in metropolitan regions, but they are beginning to expand.

Thus, the following entered the regions:

• X-FIT;
• Fitness area;
• Hammer;
• Fit-Studio.

The target audience

As a rule, people go to the gym:

• from 15 to 50 years;
• women who want to lose weight;
• men who want to shape their figure;
• to maintain physical tone;
• office workers suffering from physical inactivity;
• those who want to strengthen the heart muscle (cardio training).

They choose a gym based on the following principles:

• proximity to home;
• proximity to work.

Therefore, when calculating the target audience, the location of the fitness center is taken as a basis.

To calculate the audience you need:

1. Determine the range of action on the map. A point is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this section.
2. Define competition. If there is a competitor's gym within your intended radius, it is recommended that you choose a different location. It is advisable to be further from your competitor than the border on the map.
3. Study the needs of the intended audience for gym services. Perhaps there is an open area for workout in this area, which is popular among residents and you can attract them to a paid gym only in winter.

Competitive advantages

The competitive advantages of a gym can be:

1. Flexible pricing policy. A gym can start selling wholesale memberships for a year at a monthly price of 10 months. This move will increase the loyalty of regular visitors.
2. Flexible class schedule. A person is free to choose his own schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to customize his schedule himself. This approach will attract those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
3. Possibility of replacement. You can attract additional visitors by allowing one visitor to be replaced by another. At the same time, the number of classes per month is limited, so you won’t be able to go with one subscription every day.
4. Equipment. Most visitors will prefer to work on modern equipment.
5. Strong coach. By attracting a strong trainer, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
6. Personal approach to classes. The task of a trainer is to motivate to exercise correctly and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the trainer.

Advertising campaign

When drawing up a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.

• external;
• internal.

External advertising

To attract their attention use:

• outdoor advertising;
• design of the gym facade;
• email newsletter;
• distribution of booklets and flyers.

Internal advertising

Inside the hall you can place:

• motivational posters;
• leaflets;
• branded products;
• someone else's advertising.

Step-by-step instructions for opening a gym

To open a gym, it is not necessary to contact specialized companies, just follow the instructions:

1. Create a business plan.
2. Create a schedule for opening.
3. Make a financial plan.
4. Attract investment (bank, borrower, investor).
5. Decide on the form of business ownership (Individual Entrepreneur, Company).
6. Buy/rent premises.
7. Equip the room.
8. Get approval from the inspection authorities (Rospotrebnadzor, fire department, etc.).
9. Hire staff.
10. Launch an advertising campaign.
11. Open a gym.

Documentation

You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).

Comparison/Name	IP	OOO
pros	simplified taxation system; simplified reporting system; ability to work with small orders.	opportunity to work with large clients; possibility of using VAT.
Minuses	you cannot conclude large contracts (over 100,000 rubles); restrictions on activities (it is necessary to select several OKVED codes to expand the list, which affects taxes).	the need to frequently submit reports to inspection authorities; the need to hire a full-time accountant; a more complex system of taxation and contributions to extra-budgetary funds.
List of documents to open	a statement indicating the entrepreneur’s data and selected OKVED codes; photocopy of passport (full); check for payment of state duty; application for transition to the simplified tax system in 3 copies (simplified taxation).	Before you need: open a current account; calculate and deposit the authorized capital. The following are submitted to the tax office: statement P11001; decision of the meeting of founders or one founder; 2 copies of the LLC charter; check for payment of state duty; document on registration of the name of the legal entity; a document confirming the legal address of the LLC; OKVED activity codes.

The codes of the All-Russian Classifier of Types of Economic Activities (OKVED) are suitable for the operation of the gym:

• 85.51 Individual lessons with trainers and teachers;
• 93.11. Operation of sports facilities;
• 93.13 Activities of fitness centers.

If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Entrepreneurs often prefer to write an application to pay 6% of income (simplified taxation).

Vyacheslav Khokhryakov tells how to register an individual entrepreneur on your own.

Also, to open a gym, you will need to enter into agreements with Rospotrebnadzor for services:

• air conditioners;
• fans;
• Housing Office;
• recycling light bulbs.

Before opening you will need to obtain permissions:

• at the fire department;
• in sanitary and epidemiological services;
• from the local property management authority.

Room and design

To operate a fitness center successfully, you need a large room with an area of ​​at least 100 square meters. m. The best option is to buy. Renting such premises can be more expensive than purchasing, especially considering the need for its equipment.

In addition to the main hall, the room should be equipped with:

• locker room;
• showers;
• visitor reception area.

Often in gyms they also install:

• sauna;
• pool;
• sports bar.

Basic requirements for the premises:

• good ventilation;
• the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
• air humidity 40-60%.

The room for the hall must comply with SNiP standards:

• 2.04-05-91;
• 2.08.02.89;
• 11-12-77;
• 23-05-95;
• 2.04.01-85.

In addition to technical requirements, aesthetic requirements are imposed on the premises. The gym with exercise equipment should be spacious and equipped with mirrors.

• receiving visitors;
• cardio training;
• strength training;
• fitness.

The reception or visitor reception area should be equipped with a desk for the administrator and a soft seating area for visitors to the hall.

Equipment and inventory

The success of a gym directly depends on the equipment installed in it. If the gym is equipped with old exercise equipment, it will be difficult to attract visitors willing to pay money.

For those who come to the gym for cardio training, you need to put in:

• treadmill;
• exercise bike;
• stepper;
• elliptical trainer.

For strength exercises you will need:

• rods (minimum 3);
• squat racks;
• a set of dumbbells (from 2 to 25 kg in increments of 1.5 kg);
• bench press;
• press bench;
• inclined bench.

Also, visitors will need auxiliary equipment:

• deadlift belt;
• wrist bandages;
• weights.

In addition, separate muscle trainers are purchased for the gym:

• press;
• biceps;
• triceps;
• backs;
• breasts

Often they put in the hall:

• Swedish wall;
• punching bag.

For sports activities you will additionally need to buy:

• fitness ball;
• fitness mats;
• mats;
• jump ropes;
• gymnastic ribbon;
• expanders.

You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.

Staff

To ensure the operation of the gym, the following employees are needed:

• director;
• administrator;
• trainer;
• security guard;
• cleaning woman.

For trainers, it is necessary to provide a sliding schedule, which will ensure the constant presence of one or two specialists in the gym. To reduce the cost of their salaries, you can set a salary portion and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be provided for free.

According to legal requirements, sports club employees must have:

• medical books;
• certificates and permission to teach fitness.

Financial plan

The financial plan for opening a gym includes the following costs:

• initial;
• regular.

How much does it cost to open a gym?

The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much it costs to open at the first stage, consider the option of purchasing a premises. Renting may not be practical due to its high cost.

At the first stage, to open a gym you will need to spend at least 7 million rubles on premises and equipment.

Cost item	Approximate prices in rubles	Source of funds
Purchasing premises	4 000 000	Own
Equipment for the hall	2 000 000	Borrowed
Locker room equipment	250 000	Borrowed
Shower equipment	150 000	Borrowed
Sports bar equipment	150 000	Borrowed
Equipment for the reception area	150 000	Borrowed
Repair of premises	500 000	Own
Permissions from regulatory authorities	50 000	Own
Advertising campaign	100 000	Own
Total	7 350 000	Own funds: 4,650,000 rubles Borrowed funds: 2,700,000 rubles

Regular expenses

Regular costs include:

• employee salaries;
• public utilities;
• advertising.

Estimated monthly labor costs:

To reduce costs, the position of director can be retained.

Costs for utilities, security, purchase of goods for a sports bar:

Income

The fitness center is usually open without weekends and holidays, so it is recommended that employees have a flexible schedule.

To determine the profitability of a business, the following parameters are taken as a basis:

• the cost of a monthly gym membership is 2,000 rubles;
• fitness subscription cost: 1,500 rubles;
• gym visitors per month - 80;
• visitors to fitness classes per month - 40;
• one-hour subscription - 150 rubles;
• 30 such subscriptions are sold per month;
• The sports bar's monthly revenue is 300,000 rubles.

Calendar plan

Risks and payback

The main risks of opening are the lack of clients. Therefore, before launching a gym, it is important to assess the intended target audience and its ability to pay.

If we take the above financial parameters:

• monthly profit of the hall - 159,500 rubles;
• The annual profit of the hall is 1,914,000 rubles.

With such a profit, you can cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.

Do you often visit the gym?

Photo gallery

Flyer Volume letters

A healthy lifestyle is becoming increasingly popular, and the demand for the services of gyms, fitness centers and health centers is increasing. A good set of exercise equipment in your apartment, compared to the price of a gym membership, pays for itself over the years, takes up a lot of space, and is rarely used, so gyms, as the most affordable type of health services, are needed everywhere. If you are wondering how to open a gym and whether it is worth taking on this project, rest assured: the need for gyms will only increase over time.

How beneficial is the gym?

A common belief is that a physical education business is profitable, but requires large initial investments and pays off no earlier than in 1.5 - 2 years. We will try to find opportunities to reduce start-up costs several times and reduce the payback period without compromising the quality of services.

Choosing a room

How can you equip a hall in any residential area, based on the real requirements of the mass consumer? We will proceed from a set of services required to maintain and improve health, which can be provided without any special capabilities.

Place

The best place to start a health business is the city's residential areas. With one hall per 15,000 population, you can count on a solid income, and if there are 30,000 people per hall, then on business development opportunities. The remaining factors (except for the height and area of ​​the room) are not of decisive importance. Active people will find their way to you, but beer-filled citizens cannot be dragged onto exercise equipment by force.

Square

The area of ​​the room must be at least 2x2.5 m (5 sq. m per device) plus 25 - 30 sq. m. m for shower and locker room, plus 15 - 20 sq. m for a massage room. With a minimum set of 8 exercise machines, plus two free places for training with weights, the area is 90 - 100 sq. m. Of course, since you can’t live without a shower, then you also need appropriate communications - hot and cold water, drainage.

If there is no hot water supply, we add another 10 square meters. m for the boiler room; you will need a boiler with a capacity of at least 180 liters. The power of such a boiler is from 5 kW, so with “hot self-supply” you will also need reinforced electrical wiring.

Ultimately, the minimum area of ​​the room is 100 square meters. m.

Ceiling height

The height of the ceilings in the gym room plays a paramount role. It must be at least 3.5 m, otherwise it will be very difficult to ensure proper air purity. The recommendation we come across is 3 m, which does not apply to physics. People on the equipment are sweating. The problem cannot be solved by increasing ventilation - drafts in the gym are contraindicated.

In the basement, oddly enough at first glance, the ceiling may be lower. The basement is not heated by the sun and, with the same ventilation power, the air circulation in it will be more intense.

Having found a suitable premises and previously agreed on rent, it is too early to immediately calculate the future gym. You should not start drawing up a business plan before the personnel issue has been resolved.

Staff

Generally speaking, a gym requires at least three staff members: an administrator, an instructor and a massage therapist. At first, you need to take on administrator functions. Entrusting cash receipts to even an absolutely reliable person at the start is too risky.

It is better to combine an instructor with a massage therapist (the mass consumer does not often require massage) and hire them hourly; perhaps several, so that at least a third of the working time someone other than you is working with visitors. The matter is made easier by the fact that the greatest attendance at the halls occurs on weekends, and potential candidates for the position will have free time for part-time work.

Of course, the instructor must be an athlete who knows how to give massage and provide medical assistance if necessary. But the main requirement for him is moral stability. The instructor needs to control himself, even if a certain charming lady casts meaningful glances and openly demonstrates the seductive lines of her figure.

If you don't have a trusted exercise companion, you need to think about who to invite to work. In order of preference, the following sequence is viewed:

• Physical education teachers from surrounding schools. No matter how the media exaggerates “school scandals,” for the most part, physical education teachers are quite reliable people. They are professionally trained in team management, and in the process of receiving pedagogical education, they were trained in massage and the basics of medicine. And they have enough free time on weekdays, and since in a regular school there are at least two physical instructors, you can immediately ensure the constant presence of an instructor in the hall. Another important point: teachers are not spoiled by their salaries, and there is a chance to negotiate inexpensively.
• Former military personnel from the armed forces: infantrymen, paratroopers, marines, special forces. In principle, they are in no way inferior to teachers, but many smoke, and a smoking instructor once and for all destroys the reputation of the gym.
• Average professional athletes. They can also do everything they need for work, but for some, the end of a sports career gives rise to moral emptiness and even hidden mental disorders. Before inviting such a person, make sure that he has not lost interest in life.

Having talked with the instructors, you can estimate how much it costs to open a gym in your favorite premises. For now, let's calculate one-time costs.

Equipment

The main costs will go to the purchase of exercise equipment, sports equipment and equipment. All this “hardware” is not cheap, so we immediately look at advertisements for the sale of branded used ones.

We immediately exclude cheap Asian-made analogues with the epithet “homemade” from consideration: they will not withstand regular training in the gym. But you can buy a used “company” very inexpensively, and even with the warranty not yet expired.

For the sake of prestige, elite fitness centers are forced to update their equipment fleet quite often. A widely advertised new product has appeared - you need to buy it, otherwise rich, picky clients will begin to frown with displeasure. There is a direct analogy here: a “tough” tycoon will not drive a car that is 4-5 years old, but his Mercedes or Audi will still run and run. There aren’t a lot of buyers for used sports equipment, so they don’t sell it greedily, especially since it has already paid for itself a long time ago.

So, having budgeted 200,000 rubles for the purchase of equipment, you will be able to look out for:

• Two mechanical treadmills.
• Two also mechanical exercise bikes.
• One or two complex exercise machines with counterweights - “deltas”, as they are called, although you can pump not only the deltoid muscle on them.
• Perhaps one cardio machine.
• A barbell with a set of weights and a stand.
• 4-6 benches, a couple of sets of dumbbells, expanders, etc.

In a middle-class residential area, a hall with such equipment will immediately attract customers due to its “coolness” alone. Maybe used equipment will have to be tinted here and there, sorted out, adjusted and lubricated mechanics, but this work is certainly worth the extra 200,000 - 300,000 rubles that would have to be paid for completely new ones.

Repair

Let's look at the most difficult case to start with: how to open a gym in the basement. Other options will be cheaper in terms of initial costs, but then regularly more expensive in rent.

The most important thing when looking for a suitable basement is the ability to install a drain for the shower and toilet. A gym without a shower is nonsense and doomed to failure. There will be no problems with strengthening the electrical wiring in the basement: the house switchboard is nearby.

The next important point is gender. Firstly, it needs to be insulated and softened. Secondly, make it dielectric, not electrically conductive. Only then will it be possible to remove the basement from the “electrical” category of rooms with increased danger or especially dangerous ones into rooms without increased danger, and install 220 V wiring there.

The solution to the floor problem is simple: the concrete screed is removed down to the monolith, PVC moisture insulation is laid with an overlap of 15 cm and a fold of 10 cm on the walls. Then layered slabs (puffs) of chipboard - foam plastic - decorative chipboard are laid on the expanded clay backfill with glue, and the floor is ready. In places where you train with weights, you need to put additional mats, otherwise the puffs there will have to be changed frequently.

For repairs and equipment, it is better to hire their own team through the chief engineer of local utilities. This will make it easier to resolve the issue with the Distribution Zone regarding the reclassification of the premises.

In total, equipping a basement for a gym will cost 150,000 - 200,000 rubles, including light partitions, lockers for the changing room, forced supply and exhaust ventilation, a shower with toilet and a minimum of office furniture.

Documents and office work

No special permits or licenses are required for the gym itself. Quite ordinary. You can entrust registration to a law firm, fortunately there are many of them now and services of this kind are inexpensive: 6-12 thousand rubles. depending on the region, including state duty. But it’s not difficult to register yourself.

It is better to entrust the accounting to an accounting firm. Here the situation is the same as with lawyers: inexpensive and there is as much choice as you like. Without being an experienced accountant, you can screw things up in such a way that fines and sanctions will cover the cost of an accountant’s services for years to come.

But if you plan to sell special nutrition with bodybuilding drugs at the same time, do not be tempted by the advertised markup of 100-300%. For official, legalized such trade, a lot of expensive and troublesome paperwork, a license, and special permission will be required.

It’s better to agree with the supplier to open a retail outlet at your location, or enter into a dealer agreement. Then you will be legalized immediately, and all that remains is to hang a framed copy of the license on your wall.

We draw up a business plan

So we figured out how to open a gym. It is not so difficult to draw up a business plan based on aggregated and generalized indicators, but specific figures must, of course, be clarified, knowing local conditions.

We have already determined one-time initial investments: repairs with equipment and decoration - 362,000-412,000 rubles. A lot, but manageable.

Now let's move on to current costs for the year.

Let's summarize the costs: 412,000 rubles. one-time, 816,000 current for the first year, only 1,228,000 rubles. What will be the revenue and payback?

• Let's say our 10 training places will be on average 50% loaded with a 10-hour workday. Then – 50 hours of classes a day. This is with a margin, the average value for budget halls is 60 hours/day.
• 80 rub./hour of training or 3000 rub. for a monthly subscription, even in the outback, is not considered excessive. Then we get 80x50x30 = 120,000 rubles/month.
• Regular exercisers prefer to buy monthly passes; they need to be given a discount of at least 10%, i.e., if we engage exclusively with subscribers, we will receive 108,000 monthly income.
• The initial investment of 412,000 will pay off in 3.8 months.
• Monthly regular costs will be 40,000 rent, 20,000 salaries and accounting fees and 8,000 utilities, total - 68,000; hence the profitability is 158.8%.

So, using two tricks: used equipment and basement placement, we achieved impressive economics.

But, of course, the founders of the business must themselves be athletes and optimists. The main condition for visiting the training room is its owner, a cheerful and charming strong man.

A business plan is being developed to write a clear summary for a future commercial project. A legally competent prescribed plan reveals and allows you to calculate in the future every main aspect of the activity, as well as possible inaccuracies and methods for eliminating them. After reading the project summary, specialists can calculate how profitable the future investment project will be, how quickly the money invested will pay off, and whether it will pay off at all.

A ready-made business plan for a gym should open such questions:

• information about the areas of your business;
• assessment of the market the company plans to enter and the position you plan to occupy in it;
• the planned number of visitors, and how quickly you can achieve these indicators;
• plan for purchasing the necessary equipment;
• calculations for labor resources;
• a financial strategy that summarizes all points in material terms.

What you need to open a gym: registration and documents

To open a gym that qualifies as a small business, you need to either act as a . During state registration, you will have to select. Since the summer of 2016, a new classifier has come into force, and now all types of activities have a different numbering.

You can choose on the:

1) OKVED 93.11. Operation of sports facilities;

2) OKVED 85.51 Individual lessons with trainers and teachers;

3) OKVED 93.13 Activities of fitness centers.

At the registration authorities, lawyers will help you choose the required OKVED, you can also add several points - it all depends on the direction of your business.

Should be considered that the number of OKVED will affect the final amount of taxes that you will pay to the state. Therefore, the issue of their choice should be approached with all responsibility. As you work, you can add the necessary items to yourself, as well as remove them if your horizons have narrowed.

If we consider type of taxation, then many opt for 6% (of income). This type of taxation has many positive features, if we take into account the field of sports services. Documents on the transition to the simplified tax system can be submitted simultaneously with documents for registering your own business.

In addition to registration, you will need to obtain a document from Rospotrebnadzor, concluding with it an agreement for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the housing office, a bilateral agreement for the maintenance and disposal of light bulbs, a PPC and a document for a sports institution.

We must not forget about the employees: they all must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to start functioning, you must first obtain work permits from firefighters, sanitary and epidemiological services, as well as the local property management authority.

If you don't have time To deal with paper legal work, which in its importance exceeds many organizational and technical issues, it is better to seek qualified help from lawyers.

How to open a gym from scratch: organizational aspects

Choosing a location and premises

It is advisable that you own the premises for the gym - otherwise you will have to deal with the issues of drawing up a lease agreement, and its cost is sometimes simply exorbitant. This is due to the fact that the square footage should be significant, and the room itself should be spacious and in good repair.

It would be irrational to place the hall in a room with an area of ​​less than 100 sq.m. In addition to the gym itself, you should allocate space for a locker room and shower.

Premises requirements:

• excellent ventilation;
• temperature regime. It is necessary to observe the temperature indicators for the hall: from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
• Air humidity should be between 40% -60%. If these values ​​are lower, you will have to install a humidifier.

According to the law, the gym must not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

Equipment for the gym

Even if you have found the ideal location for a gym, it will not function without modern and high-quality equipment. Initially you need:

• abdominal exercise equipment;
• exercise equipment for the back, arms and legs (if you are planning to open a budget fitness club, then you don’t need to buy a treadmill and an exercise bike);
• a whole set of dumbbells, barbells of different weights, weights;
• tourniquets, weights for arms and legs, gloves;
• mats, yoga mats, punching bags, jump ropes.

In some cases, it is advisable to purchase used gym equipment - this way you can afford to save on more expensive equipment.

Buying a trainer note on its model and configuration. In order for it to serve you for many years, the exercise machine must be made of high-quality material and at the same time have minimal wear. The ideal option is to purchase equipment from an unprofitable fitness club that is closing.

Don't forget about personal protective equipment– belt, gloves, wristbands, knee pads. There should be enough for all visitors; calculate their number based on the capacity of the room.

Of course, you need to think about the shower, toilet, and changing rooms on the premises of the hall. If you don't have enough money and space, all this can be done without designer intervention. The main thing is crystal cleanliness and hygiene.

Many simulators create additional zones for sports and gyms, for example, for a sports game, for a choreography class, Pilates, etc. In this case, your business will eventually become a real sports center. If you have settled on this path of development, think about the possibility of expanding the area or moving after some time (for example, six months or a year) to a new premises.

An important point that many people forget about when calculating expenses is the arrangement reception areas. Be sure to install comfortable sofas or armchairs there for those visitors who arrive ahead of their time or simply want to relax.

Advertising a gym and finding clients

• external;
• internal.

External advertising

Name of your hall. Many new entrepreneurs forget how important their space is. However, it is precisely this that should attract the attention of potential customers. The name should be short, concise, and hide the appeal to strength, endurance, slimness and health.

If you can't think of anything, walk around the area and look at competitors' signs. Here are a few names for you to consider: (your last name) Gym, Shark, abbreviation of your first and last name (KV Gym), Body Life, Run and Rock Gym.

Signboard. People are like magpies - they look at everything beautiful. Therefore, make sure that your sign is exactly like this. It should be visible and it should attract attention. You can use the idea and hang a poster of a sporty guy and a girl who are imprisoned by a fat body next to the sign.

Post advertisements. It is this type of advertising after “word of mouth” that is in second place in terms of effectiveness. But to attract customers, you need to offer something that they won’t get at another club. For example: “first month of classes – 50% discount”; “bring a friend and study for free for 30 days.”

Internal advertising

You can post the same offers as listed above in your club. You can organize an internal competition for the best result of the month, and the winner will receive a month of free visits.

Financial part. Is it profitable to open a gym?

How much does it cost to open a gym?

• Rent. If we take the minimum indicators, the amount will be within 100,000 rubles.
• Purchase of equipment. Amount - not less than 400,000 rubles.
• Shower stall, plumbing, etc.. - about 120,000 rub.
• Registration and services of lawyers— 10,000 rub.
• Salary trainer and support staff (by agreement) - approximately 35,000 rubles.
• Advertising campaign— from 50,0000 rubles.

Total costs will be 775,000 rubles.

Approximate profit

Income directly depends on clients. On average, a subscription costs 2,000 rubles. in 30 days. And here it all depends on how many visitors there will be, but in the worst case there will be about 50 visitors per month. Those. 100,000 rub. - that’s exactly what yours will be profit per month.

Profitability, as we see, there is even with minimal attendance. Let's take our income equal to 100,000 rubles and subtract the monthly expenses. It turns out 100,000 rubles - 35,000 rubles = net profit 65,000 rubles per month. Since there is profit, this type of activity will be profitable.

Summary

In order for a business to make a profit and pay for itself, you need to carefully think through every little detail.

It’s not enough to just know how to open a gym. A business plan drawn up in advance helps to calculate possible risks and act according to the strategy. Thus, the business plan for opening a gym is the first step towards developing and realizing your dreams.

Today, gyms, fitness centers and other health facilities are more popular than ever. People have finally had enough of jewelry, cars, apartments and other benefits of civilization and decided to take care of their health. So in the near future, the popularity of gyms will not decrease, but will even increase. So, you have decided to realize yourself in this direction, but how to open a gym is a murky matter.

With the wave of a magic wand, wishes come true only in a fairy tale, but in reality a huge number of questions arise, such as: how much does it cost to open a gym, how quickly will it pay for itself, how to attract clients. In other words, to create a successful and profitable enterprise, you first need to draw up a business plan for a gym. There are many factors that determine whether your project will be profitable or whether you will, as they say, “go down the drain.” But first things first

Studying the services market

First, research the area in which you plan to open your gym. Find out which halls already exist and how long they have been operating, in what price range they operate, what services they offer, what bonuses and privileges they give to their regular visitors. You need to try to find a free niche in the sports services market and create your own gym business. For example, if there is a large fitness center designed for a business audience, there are probably a lot of people who are left “overboard.” They also want to be in good sports shape, but for less money. So this is exactly what you should offer them. And if there are such halls, then think about how yours will be different.

How can you attract clients? Who needs it?

So we smoothly approached another important question: who will visit the hall? Men or women, young people or middle-aged people, businessmen or middle-income people? Please note that in the modern world people live in a shortage of free time, which means that it is close to their home that they will look for a service, namely a place to train. And the question is what can you offer them: what will they be interested in, how can you fuel this interest so that the occupancy of the hall is constant.

A lot will depend on the target audience: room design, equipment, music for classes, training programs. Therefore, it is important to clearly understand who the potential client of your gym business is. If morning hours are in demand among young mothers, it would be logical to create a children's playroom. This could become your “trick”. Women will be very grateful to you for the time that they can spend only on themselves.

Making a name for ourselves

Now you need to be remembered and associated with something good. Therefore, when setting up your gym, think not how to quickly “recoup” the money, but how to create comfortable conditions for visitors. When drawing up a business plan for opening a gym, include in the cost estimate large mirrors, several hair dryers, maybe even toiletries. You can't do without this in the women's locker room. Consider little things like drinking water or drink machines. If space allows, you can even set up a small cafe, which will offer green tea, fresh juice, and sports cocktails. Why not offer them to visitors, albeit for a fee?

Add to your expenses money for the purchase of comfortable furniture and lockers. For the cold season, provide a wardrobe. On the one hand, bulky outerwear and shoes will not fit in a regular locker and will disturb visitors; on the other hand, you prevent street dirt from entering your premises and simplify cleaning. In addition, do not try to fill the room with expensive exercise equipment - this will not surprise anyone now; it is more important to arrange them ergonomically so that people do not interfere with each other during classes.

The main value of a good gym is professional trainers who are able to develop an effective program of individual and group lessons. Therefore, approach the selection of personnel responsibly. This way, you can gradually gain the trust and respect of your customers. The main thing is not to forget that once you set a certain bar for yourself, you will be forced to constantly maintain it, otherwise your clients will one day run away.

How it works?

A good gym business plan assumes that your enterprise will be profitable, and this is possible if the load on the gym is uniform and constant. Start with a work schedule: divide all work time into 3 shifts. In the morning the workload is minimal (most people go to work), so you can rely on housewives. Arrange group classes in the morning - Pilates, fitness, yoga, step aerobics.

You can reduce the cost of morning classes. This way you will attract more people. After lunch there will be an average load for the hall, and the peak will be in the evening.

Make sure there is enough space for everyone, as evening passes tend to be the most expensive. Think over a subscription system for customers: their cost, reward system. For example:

• The more classes a person pays for, the more discount he receives.
• You can encourage the attraction of new clients: if you bring a friend to classes, you get a discount.
• You can create family memberships, which will also attract people to your gym.

Order high-quality personalized season tickets - they will look respectable, especially with the VIP mark.

Gyms are very seasonal. In the summer, you will naturally have fewer visitors, because many will leave for vacation. This means that it is at this time that it is advisable for you to send your employees on vacation. And in the fall, as they say, with renewed vigor.

How much does it cost?

In general, gyms are among those projects that quickly pay off (usually this period takes about 6-8 months), then they begin to make a profit. But, nevertheless, you will still have to calculate the initial capital. What to consider? First, you will need money to rent the necessary premises and equip it. You will have to fork out money not only for exercise equipment and sports equipment. It will be necessary to create all the conditions for comfortable training for clients. Let's give approximate costs for opening a small hall with an area of ​​about 150 m2. It is also necessary to equip showers and toilets, provide a comfortable foyer for waiting and relaxing, a reception desk, office offices and premises, and provide them with the necessary furniture and office equipment.

• furniture at the reception - $1000
• office equipment - $1,500
• carpet (150 m2) - $450
• exercise equipment and dumbbells - from $20,000
• vending machine with drinks - $1,000
• stereo system - from $500
• plasma panels in the hall (3 pcs) - $2,000
• lockers in the wardrobe - from $1,500
• shower and toilet equipment (2) - from $3,000
• washing vacuum cleaner - from $400

In total, excluding registration and rent costs, the total costs will be at least $40,000.

Even at the initial stage, you will need money for an advertising campaign, otherwise how will your potential clients know about your existence? Here, as they say, all means are good. You can order advertising leaflets, and it is better if their bearers are promised some kind of discount or gift. Such promotions work very well. You can hang an advertising banner or a colorful banner near the hall, and arrange a grand opening with gifts and a small buffet. Advertising in popular print publications and videos work well. This option is, of course, the most expensive, but also the most effective, because the television audience is the largest.

What can you expect? We will try to determine the production program based on the capacity of the hall. Let's take as a basis the cost of an hour of classes in the gym in the amount of $1. It is assumed that the gym will be open seven days a week (except for holidays) - 350-351 days a year. Our hall is designed for 20 visitors at a time, therefore:

351 * 20 people * 11 hours * $1 = $77,000

But as practice has shown, it is almost impossible to achieve maximum occupancy of the hall throughout the whole day - in the morning attendance tends to reach 70%, and in the evening the hall is, on the contrary, overcrowded. Let's take the average figure of 85%

$77,000 * 0.85 = $65,400 annual revenue of the hall

After deducting the cost of wages, mandatory and utility payments, depreciation, the net profit for the year is approximately $26,000, which gives more than 40% of the project’s profitability and allows the investment to recoup within 1.5 years.

Now we have an idea of ​​how to open a gym and what it will entail. We take a piece of paper in the box and count. If you keep up with the times, paper can easily be replaced by a spreadsheet in Excel. So, we write or print: name, quantity, cost, sum up. Have you changed your mind yet?