The procedure for drawing up and a sample business plan for a gym. How to open your own gym: equipment, choice of location, initial capital

16.07.2023

♦ Capital investments – 1,300,000 rubles
♦ Payback – 1.5 years

There are more and more people who lead a healthy lifestyle, watch their diet, and play sports. That is why the question how to open a gym, is more relevant today than ever.

A gym with sports equipment and exercise equipment can be turned into a profitable business, despite the high level of competition.

Of course, the start-up costs of a gym will probably be unaffordable for people with low incomes, but if everything is done correctly, you can get by with the minimum start-up capital that is possible in this area.

Starting a business from scratch is sometimes not easy. And owning a gym is no exception to this rule.

You will have to solve many problems, overcome obstacles, spend enough money until the sports club begins to bring you a decent profit.

You will find answers to the most important questions in this article.

Benefits of opening a gym

Many businessmen do not want to get involved with the service sector, and directly with opening a gym, because they simply do not know all the advantages of this type of business.

But at the same time, this startup really has a lot of advantages:

You need to spend much less money on its implementation than, for example, if you take it, which offers a more expanded range of services.
Owning a gym is beneficial not only in terms of good profits, but also because you can take care of your health and figure by working out here yourself.
No matter how serious the competition in this sector is, you can always create competitive advantages in order to get the maximum number of customers.
In every city there are enough people who are ready to save on anything, just not on their appearance.
They would rather eat less or dress more simply, but they will not give up going to the gym, so you will not be left without clients.
Owning a gym is much more prestigious than, for example, a second-hand store, and this is a very noble cause - you care about the health and beauty of the population of your city.
Launching a startup provides the opportunity to reduce initial costs, so you can meet the minimum capital for this business.
A gym can bring good profits to its owner.
The main thing is to run your business correctly, constantly improving your business and coming up with new ways to attract customers.

Disadvantages of Owning a Gym

Alas, opening a gym from scratch also has its drawbacks, knowledge of which will help you avoid the most common mistakes of novice businessmen.

Here are the most obvious disadvantages of this type of business:

Long payback period for a sports club.
Some businessmen think that it only costs open your own gym how next month they will already receive the highest incomes.
You shouldn’t be led by these misconceptions; you can consider yourself lucky if you managed to pay for the gym within a year of work.
You need to work hard to form a client base, because even in small towns there are gyms, but the number of sports clubs in big cities is in the dozens and you will have to work hard to stand out among them.
This business has too many components of success and the lack of one can lead to collapse.
It won’t work if you hire good trainers but skimp on the equipment, or you find a great facility, but it’s located on the outskirts of the city where no one can get to, etc.

Marketing features of opening a gym

Owning a gym has its own marketing features, without which you will not be able to succeed.

You need to constantly promote your sports club in order to form a client base as quickly as possible and recoup the initial costs.

First of all, you should take care of creating competitive advantages and advertising the gym.

Competitive advantages

Today, in every locality there are so many sports clubs, gyms, specialized classes (yoga, dance, strip-plastic, etc.) that finding your niche is sometimes difficult for those who start a business from scratch.

You will succeed if you develop competitive advantages in advance that will allow you not to be afraid of the owners of other gyms.

You can attract clients:

By hiring highly qualified, specially educated trainers and polite administrators who are well versed in what they do.
Even the mood of the clients depends on how well the cleaners do their job.
You shouldn’t skimp on gym staff, so as not to regret later about wasted money.
By developing a loyalty program and a system of discounts for those customers who remain loyal to you for a long time.
They should feel special treatment towards themselves.
Offering a wide range of services: training for various muscle groups, personal and group training, etc.
Listening to the wishes of clients.
Keep a special journal in which your visitors can write down what they think needs to be changed or improved in your gym.
It’s clear that you don’t need to run right away and fix everything, but at least you can understand the mood of your clients.
Adhering to a reasonable pricing policy.
According to recent surveys, there are just not enough gyms on the market with a good level of service for people with average incomes, so opening inexpensive establishments today is profitable.
Selling soft drinks, nutritional supplements, sportswear, CDs and books with training programs, etc.

Gym Advertising

A recently opened gym is an establishment that needs advertising.

The population of your city, even before you start working, should know that a new gym has opened, which is wonderfully equipped, has highly qualified trainers, provides services at an affordable cost, etc.

by ordering several commercials on local radio and television;
distributing leaflets in crowded areas;
by purchasing advertising space on big boards, banners, stands, bulletin boards;
by paying for several advertising articles in print media and online resources about your gym;
by creating a website with complete information about the specialists working for you, about the services, their cost, etc.;
finding access to the city forum and social networks to talk about what a good gym will soon open or has already opened;
planning a grand opening with competitions, entertainment, season ticket drawings, etc.

Calendar plan for opening a gym

Even if you want to get your gym up and running as quickly as possible, you should stick to all the steps. Excessive haste can lead to the fact that the initial costs will increase even more, because something will have to be redone.

The optimal period for opening a gym is 5–6 months.

Stage	Jan.	Feb.	March	Apr.	May	June	July
Registering a business and obtaining permits
Renting premises and repairs
Purchase of equipment for training. hall
Purchasing furniture and other furnishings
Recruitment
Advertising company
Opening of the gym

Stages of opening a gym

Before the gym starts operating, you will need to resolve a number of issues: register your enterprise, register with the tax office, complete all permitting documents, find a suitable premises, equip it, form a team, etc.

Registration procedure

Owners of gyms just need to register as an individual entrepreneur and choose the simplest form of taxation, UTII.

Think in advance which OKVED codes you will mark so that you don’t have to re-issue documents later if you decide to expand the range of services provided by your gym.

It is imperative to obtain permission to operate the premises from the fire service and Rospotrebnadzor.

Since your employees will have direct contact with customers, they must have health certificates.

Place

Before looking for a specific location to open a gym, you should decide in which area you want to open your business.

It is best to choose between densely populated residential areas or a business center, because most gym clients buy a membership at a sports club that is located 10–15 minutes from their home or work.

P.S. Consider the fact that the cost per square meter in the center is much higher than in residential areas.

Room

The gym premises must meet the following requirements:

have high ceilings (at least 3.5 meters), because otherwise your clients simply won’t have enough air;
be large enough, at least 120–150 sq. m., expect that you need to allocate at least 5 sq. m. for one simulator. + service premises + bathrooms and showers + changing rooms + reception area;
have a water supply, sewerage, ventilation, central heating system;
is located on the ground floor, because if you are located higher, the offices located below you simply will not be able to work;
have parking in front of the building, because many gym clients drive their own cars.

Equipment

Equipment costs will make up the majority of your startup capital.

Decide for yourself what kind of exercise equipment you will install, but remember that the client must find equipment for both strength training and cardio in your gym.

The minimum set of sports equipment should be as follows:

Expense item	Qty.	Cost, rub.)	Amount (rub.)
		Total:	470,000 rub.
Treadmill	2	100 000	200 000
Exercise bikes	2	40 000	80 000
Complex exercise machines with counterweights	2	50 000	100 000
Barbell with a set of weights and a bench	1	30 000	30 000
Benches for the press and other muscle groups	3	9 000	27 000
Swedish wall	5	3000	15 000
Dumbbells, jump ropes, expanders			18 000

But this is only the cost of sports equipment.

To finally equip your gym, you will also need:

Expense item	Amount of expenses (in rub.)
Total:	600,000 rub.
Ventilation system and air conditioners	200 000
Music Center	30 000
Computers and other office equipment	100 000
Plumbing	60 000
Lockers and benches in locker rooms	30 000
Furniture for the reception area	25 000
Refrigerator for sold drinks	15 000
Office furniture for office premises	40 000
Other	100 000

Staff

The number of trainers and other staff at your gym depends on its size and operating hours.

Assuming that the gym has an area of 150 square meters. and you want him to work seven days a week, then you will need to hire:

	Qty.	Salary (rub.)	Total (RUB)
		Total:	90,000 rub.
Administrator	2	10 000	20 000
Trainer	2	20 000	40 000
Cleaning woman	2	8 000	16 000
Accountant (part-time)	1	10 000	14 000

All employees, except the accountant, will work in shifts, for example 2/2 days or 3/3.

How much does it cost to open a gym?

It is difficult to answer the question unambiguously how much does it cost to open a gym, because the amount of starting capital is influenced by numerous factors.

We offer for viewing a real example of a successful gym opening:

In addition, there are expense items on which you can save, and there are those that you should not try to reduce.

How you can save money when opening a gym

The desire to save money on opening a gym from scratch is quite understandable.

Moreover, there are expense items that can be reduced without damaging your business:

Interior of the room and finishing materials.
Of course, any room associated with the service sector should have a pleasant interior and be liked by clients, but for visitors to the gym it is not very important how expensive finishing materials you use, and how talented a designer will conjure up the interior.
People come to the gym to work on their body, and not to look at paintings and other trinkets; an interior overloaded with details will only distract them.
The trainers themselves.
Yes, you can save money on this seemingly most important component of the gym.
Firstly, you can buy used exercise equipment, not new ones. The main thing is that they are in good condition. Secondly, the brand is not as important to your customers as the effectiveness of the simulator, so it is quite possible to choose cheaper brands.
Thirdly, if you purchase exercise equipment from one supplier, you will be able to request a wholesale price, a discount, and even the opportunity to purchase equipment on lease.
Furniture.
The gym itself does not require a lot of furniture: just enough benches or chairs so that your clients can rest before the next approach to the machine.
Furniture is mainly needed for the reception area, office rooms and locker rooms.
You can buy something inexpensive, but looking pretty decent.

What you shouldn't save on when opening a gym

There are gym costs that you won't be able to cut without hurting your business.

These include:

Ventilation system.
In the gym, people sweat a lot, so the aroma in the room is not very pleasant.
If you save on hoods and air conditioners, you will lose all your customers, because they will not be able to stay in a room for a long time where such unpleasant odors are in the air.
Showers and changing rooms should also be equipped with a good ventilation system, again so that there are no unpleasant odors and fungus does not grow here.
Staff.
We have already talked about how important it is to hire good trainers, administrators and cleaners to ensure that the gym runs flawlessly.
It is especially important to get good trainers that clients trust.
Good specialists, naturally, will not work for pennies in your gym.
Showers.
Some gym owners who are just starting out in business believe that it is not at all necessary to spend money on arranging showers, because clients can wash themselves at home.
You should not repeat their mistakes, as this will significantly reduce the number of your clients, for example, no one will come to you early in the morning to practice before work.

Cost table for opening a gym

To open a gym you will need over 1,000,000 rubles.

Download a ready-made business plan for a gym with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Table of monthly gym maintenance costs

In addition to the cost of opening a gym, you will have monthly expenses.

When forming start-up capital, you should include in it the amount of these monthly expenses, taking into account the fact that for the first 2-3 months you will work at a loss.

How much can you earn by opening a gym?

The main source of income for gyms is the sale of memberships.

In order for your business to develop successfully, you should sell at least 60 subscriptions per month, gradually increasing your sales turnover.

You can find other sources of income:

You will receive such monthly income figures when your gym becomes popular and you have fully formed a client base. Until this happens, your monthly income will barely be able to cover your expenses.

By putting the sale of subscriptions and other services on stream, you can receive a net monthly profit from your gym of over 100,000 rubles, which means you can return your initial investment in a year and a half.

Of course, these are not all the calculations you need, if you are wondering how to open a gym. You will have to think through many nuances, but if you have a desire to open a sports club, then you definitely need to implement it.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

Dear visitors, below is an example of a business plan for a fitness club with economic calculations, which you can safely take and adapt for your own needs. The document was compiled by economists with extensive experience in writing projects, and calculations were prepared in Excel format. Thanks to this, you can add your own numbers into the calculation and obtain economic indicators for your project.

Summary

Goal: organizing a fitness club in a new suburban village with a population of over 15 thousand people.

Objectives: organizing a fitness club that provides the opportunity to exercise in the gym, group exercise room, cardio zone, group weights and cross-training zone for the population of the village with an above-average income.

Project organizer

The launch of the fitness club will be carried out using credit resources and personal funds of the business founder - co-owner of a restaurant chain (5 establishments of different formats), who adheres to a sports lifestyle and lives in this cottage village.

Investments

The amount of funds required to open a fitness club is planned at 6,200 thousand rubles. The main expense items will be: renovation of the premises with the installation of shower cabins and air conditioning systems, as well as the purchase of sports equipment and equipment. In addition, it will be necessary to compensate for the losses of the first half of the year in the amount of 3,820 thousand rubles. The costs of purchasing working capital (consumables, products for a fitness bar, etc.) are insignificant.

Key cost items:

Opening an LLC, bank account - 30,000 rubles.
Security payment for renting premises - 360,000 rubles. (50% of the rental price).
Redecoration with the organization of showers and saunas, air conditioners - 450,000 rubles.
Registration of permits for a fitness club from Rospotrebnadzor, SES and other authorities - 100,000 rubles.
Outdoor advertising (sign) - RUB 50,000.
Purchase of equipment and equipment for gyms and a fitness bar - RUB 5,100,000.
Working capital (consumables) - 60,000 rubles.
Investment in advertising when opening a club - 40,000 rubles.

A fitness club opens on the third floor of a non-residential building located in the center of a country village. On the ground floor there is a restaurant and a bakery, retail stores of various types, on the second floor there is a village management company, a beauty salon and other retail and office premises.

Near the village where the fitness club will open, there are a number of small cottage villages with a smaller population. In general, there are no competitors for the project being opened within a 30-minute drive, so an additional flow of clients from nearby settlements is expected. All the main competitors of the business being opened (large and small fitness centers and clubs) are based within the city (40 minutes or more from the village).

Sources of financing

To open a fitness club, the founder’s own funds in the amount of 2,200 thousand rubles will be used. and 4000 thousand rubles. a commercial loan approved by the bank for a period of 5 years at 16% per annum secured by the founder’s commercial real estate (the premises of one of the restaurants). In order to cover start-up losses (the first 5 months), personal funds of the founder in the amount of 3,820 thousand rubles will be used.

Project payback

Taking into account the presented input data, the following indicators were calculated:

IRR - 122% per annum;
simple payback period - 22 months;
discounted payback period - 24 months;
NPV - 52,489,000 rubles;

Project Suppliers

Wholesale and retail enterprises of the city will be permanent suppliers of materials, food for the bar, etc. Responsibility for procurement will be assigned to the director - the founder of the business, and some of the necessary materials will be delivered by suppliers at their expense.

Equipment, furniture and appliances for the fitness club will be ordered from specialized sports, furniture and computer wholesale companies. About 50% of the purchased equipment is produced in the Russian Federation. The renovation of the fitness club premises will be carried out by a specialized construction company.

Service list

The fitness club will provide a wide range of services for various categories of the population of the village and the surrounding district. The price list for club clients will include the following items:

Unlimited or time-limited access to the gym and group classes;
Individual training under the guidance of an assigned trainer;
Group classes for certain categories of clients at fixed hours: for pregnant women, children and teenagers, for a group of 60+, etc.;
Providing solarium and fitness bar services, renting storage units for sportswear and shoes, renting bathrobes, etc.

At the reception desk it is planned to sell sporting goods: T-shirts, shower caps, creams for visiting the solarium, etc.

ATTENTION!!!

Practice shows that by ordering a business plan from specialists, you will save time, increase the quality of the finished document by 4-5 times and increase the chances of receiving investment by 3 times.

Investment plan

The total investment in opening a fitness club will be 6,200 thousand rubles. Below is an itemized breakdown of expenses:

Preparation of the fitness club for opening will be carried out according to the approved schedule:

Service plan

A schematic floor plan for a fitness club is shown in the figure:

Upon entering the fitness club, clients will find themselves in the hall where the administrator’s desk is located. There is also a wardrobe for outerwear and a sales department where you can get advice on purchasing and renewing club cards.

Opposite the cloakroom there will be a fitness bar offering visitors drinks, protein and vitamin shakes, energy bars and other products. Behind the bar there is a separate room for staff to relax.

The following areas will be allocated for training:

cardio (treadmills, exercise bikes, etc.);
gym with dedicated cross-training area and free weights area;
room for group classes.

According to SES standards, at least 5 sq.m. must be provided per fitness center visitor. area, i.e. At the same time, no more than 200-220 people can be in this room (minus the area of auxiliary areas), which is a long-term target for this fitness club.

Equipment

The following professional sports equipment will be purchased for the cardio area: treadmills, exercise bikes and bicycle ergometers, elliptical trainers and spin bikes. The price for 1 unit of such simulators is from 50 to 450 thousand rubles. Also in this area, televisions with a diagonal of 132 cm will be installed. Thanks to a wholesale discount for a one-time purchase of equipment in large quantities, the average price for calculating the project will be 140 thousand rubles.

For the gym, block weight machines, benches and wall bars, free weight machines, barbells and bars, cross-fit machines, dumbbells, etc. will be purchased. The average price of 1 piece of equipment for the gym will be 45 thousand rubles.

Steps, yoga mats, balls and other equipment will be purchased for the group training room with an average price of about 1.5 thousand rubles per unit.

For installation in the locker room area, two vertical solariums will be purchased at a cost of 400 thousand rubles each. Equipment for each of the two saunas will cost 75 thousand rubles.

For the fitness bar, the following will be purchased: blenders, coffee maker, refrigerator, kettle, etc. with a total cost of no more than 100 thousand rubles.

Approximately 50% of the equipment will be made in Russia, the remaining 50% will be made in China, Italy, Finland and other countries.

Operating mode

Since the fitness club is opening in a country village with a population living here on a permanent basis, the operating hours will be set daily from 07.00 to 23.00. Peak periods of attendance are expected in the morning (yoga classes, training in the gym before work), as well as in the evening hours. During the daytime, the fitness club will be visited by housewives, as well as children and teenagers (as part of group classes specially provided for them).

The club’s working day will last 16 hours; to operate without interruptions, two shifts of employees will work, each 8 hours long.

Service process for fitness club visitors

The sale of cards will be carried out by employees of the sales department, whose responsibilities will include attracting customers, conducting tours of the fitness center, information support, etc.

The direct provision of services will be carried out by the club’s professional trainers, who will conduct both individual and group training with clients.

Controlling the entrance to the club, issuing towels, signing up for training, turning on the solarium, selling related products, answering questions from visitors, etc. - these responsibilities will be assigned to the club administrators. The premises will be cleaned by full-time cleaning specialists, and towels and bathrobes will be washed by a specialized laundry service.

The production process of the fitness club will consist of the following main parts:

Sale of cards with unlimited or fixed time for visiting the club.
Mandatory informing of clients in order to remind them about the time of registration for group and individual training (the responsibility of salon administrators).
Conducting strength, cardio and other types of training by professional trainers.
Acceptance of payment for the purchase or renewal of cards, additional services (solarium, individual training), possible purchase of drinks and food in the fitness bar, related products (responsibilities of the administrator and bartender).
Sign up for the next training sessions.

You can pay for the services provided either in cash or by credit card.

Cost of services and fixed costs

Considering the high share of salaries for coaches, administrators and sales managers, which will account for the bulk of fixed costs, the cost of providing sports services can be neglected. Payments for laundry, detergents for showers and toilets will be included in fixed costs.

The markup on drinks and food in the fitness bar will be about 150%, on goods at the reception desk - about 100%.

The fixed (salary) part of the payroll will be 645,000 rubles. per month. The bonus component (variable part) will be 37% of total revenue (from 1% for administrators and sales managers and up to 1.5% for coaching staff). Bonuses will depend on the trainers’ labor costs for conducting individual and group training and on the total revenue per work shift for administrators and sales managers.

In addition to the payroll, significant payments will be made for the rental of premises (1,200 sq.m.) - 720,000 rubles, security and utilities - 115,000 rubles. per month. Payment for outsourcing services (accounting) - 30,000 rubles, laundry services - 25,000 rubles, transportation costs - 10,000 rubles. Other costs (repair of equipment and sports equipment, detergents for showers and toilets, water for coolers, etc.) will amount to a total of 72,000 rubles.

The amount of income taxes (UST) will be calculated based on the amount of income minus expenses (15%).

Marketing plan

Competitive background

The fitness club will open in a new cottage village, where most of the cottages, townhouses and low-rise business and elite class apartment buildings have already been built. Within walking distance there are no competitors providing similar services. The only exception may be private gyms in cottages intended for use by family members.

However, partial competition for the fitness club will come from similar establishments within the city, next to which the cottage community is located, because Some of the population may prefer to play sports near their place of work or study, or choose establishments that offer access to a swimming pool.

It is assumed that the price level is slightly higher than the average prevailing among fitness centers and clubs that provide a similar list of services. The club will have extended opening hours (until 23.00) so that clients returning to the village from work late will have time to visit it.

Price policy

Prices for fitness club services are calculated at the city average. The following types of club cards will be offered for sale:

Unlimited club membership for 3, 6 and 12 months.
Day visit cards (until 17.00) for 3, 6 and 12 months;
Evening visit cards (from 17.00 to 23.00) for 3,6 and 12 months;
Children's and teenagers' cards for participation in specialized group training (like visiting sports sections) - for 1, 3, 6, 9 and 12 months;
Introductory visits and guest cards valid for 1 day.

Planned sales shares by type of services provided:

Unlimited club cards - 40%;
Time-limited club cards - 30%;
Individual training - 15%;
Fitness bar services, sale of sports and other goods - 10%;
Solarium, rental of cells, bathrobes, etc. - 5%.

The cost of an individual lesson with a trainer will range from 600 to 1000 rubles. The price of an unlimited annual card is 24,000 rubles, for 6 months - 13,200 rubles, for 3 months - 7,200 rubles. Time-limited cards will be 20-30% cheaper. Guest card (one-time visit) - 300 rubles. Discounts are provided for the purchase of cards for two or more family members (from 10 to 30%).

Individual lessons with a trainer - from 600 to 1200 per lesson (depending on the number of lessons purchased).

Planned sales volume

The fitness club will receive its main income from the sale of club cards. With a maximum possible number of simultaneous sports clients of 200 people and an annual average load of 30%, taking into account time periods during the day with low attendance, it is planned to serve about 300 clients per day (about 18 clients per hour). With an average visit by each client of 3 times a week, this gives an estimated indicator of the number of club cards sold in the amount of 3,000 pieces, which, with an average card price per month of 1,500 rubles, gives a planned revenue of 4,500 thousand rubles.

The average bill for additional services at the club (individual lessons with a trainer, shopping at the bar, renting cells, solarium, etc.) will be about 400 rubles per person. Provided that about 25-30% of visitors use additional services daily, this gives additional revenue in the amount of 300-360 thousand rubles. Thus, the planned revenue volume will be 4,800 thousand rubles per month.

The purchase of fitness club cards is seasonal. The dynamics of demand for the services of sports centers is presented in the graph:

The peak demand for fitness club services occurs in January-March, followed by a decline during the summer holidays and an increase in the autumn months.

Due to the lack of competitors within a 40-minute drive by road, as well as the high level of income of the population of the village, it is planned to reach a revenue figure of 40% of the target in the first month of operation. Next, it is planned to grow sales at a rate of 10% per month and reach the required sales volumes by the 10th month from the start of the fitness club.

The planned revenue volumes in the first 12 months of operation of the sports center are presented in the graph:

Analysis of the external and internal environment of the enterprise

In order to most accurately position the fitness club, a SWOT analysis was carried out.

Strengths:

Experience in business, business connections and a positive credit history;
Lack of fitness clubs within walking and automobile (30 min.) reach from the cottage village;
The population of the village has a high level of income, where business and elite class housing has already been built or is still being built.

Weak sides:

Lack of experience in the field of sports services;
Competition from large chain and small fitness clubs in the city, where most of the population of the village works due to a wider range of services (visiting the pool, massage, cosmetic procedures, etc.);
A limited number of potential clients of the club are residents of this cottage village (15,000 people at the moment) and the settlements closest to it.

Possible difficulties that the project may encounter:

Possible organization of similar clubs within the district;
Frequent changes of personnel (due to the time spent traveling from the city to the cottage community).

Opportunities for project development

Expanding the number of services through the installation of new equipment and the development of new training techniques;
Increasing the potential customer base through the commissioning of new cottages and low-rise buildings.

Customer Attraction Strategy

Placing a sign on the main administrative and commercial building in the village will act as the main type of outdoor advertising. Promoters will distribute leaflets with special offers. Discounts will be available on an ongoing basis for the purchase of family cards.

The club director, administrators and sales managers will organize the attraction of customers on social networks. The main emphasis in the club's work will be on the quality of service provision, because... It is the effect of “word of mouth” within the village and its environs that can provide an additional influx of customers.

Organizational plan

Choosing a form of business organization and taxation system

To open a club, the project initiator plans to organize a Limited Liability Company. Of the possible taxation options, the UST scheme (15%) was chosen, because The company plans to have significant expenses for rent and payroll.

Staff structure

The number of staff at the fitness club (including the director) will be 34 staff units.

During an 8-hour shift (morning or evening), 4 trainers, 1 sales manager, 1 administrator and 1 cleaning specialist will provide services. Another 2 trainers, 1 administrator, 1 sales manager and 1 cleaning specialist will act as shift personnel during weekends and employee vacations.

The staff composition of the fitness club is shown in the table:

Hierarchy of subordination within the staffing table of a fitness club:

Financial plan

Prerequisites

When calculating the payback of a fitness club, the following assumptions were taken into account:

Annual inflation - 10% per annum;

Income tax - 15% of the amount of income minus expenses (STS);

Deductions from payroll - 34.2%.

Sources of financing

The costs of opening a fitness club will be covered by the personal funds of the founder, as well as a commercial loan issued by the bank at 16% per annum for 5 years, secured by real estate (restaurant building). The loan will be repaid in equal payments once a month.

52,489,000 rubles;

The calculation was made for a period of 10 years with annual inflation rates of 10% per annum.

The break-even point will be reached in the 6th month of operation of the fitness club; losses before this date (about RUB 3,820,000) will be compensated by the personal savings of the business owner.

Risk analysis

The project's payback and profitability indicators are attractive both for potential investors and for applying for bank loans.

Possible project risks:

A fall in household income means a possible failure of fitness center services. The influence of this factor is reduced due to the club’s location on the territory of a new cottage village with predominantly business and elite class housing.
Personnel rotation - since the coaching staff will need to travel to the cottage community (about 40 minutes from the city limits) on an ongoing basis, there is a risk of losing some qualified personnel. To reduce this risk, it is planned to retain employees through a high level of bonuses and official registration as staff.

conclusions

The considered example of a business plan for opening a fitness club with calculations is attractive due to its quick return on investment and short period of time to reach the break-even point. Thanks to this, the project can quickly attract a potential investor.

The total passion of Russians for sports and a healthy lifestyle leads to the fact that the number of fitness clubs is increasing exponentially. Businessmen are attracted to this business by the opportunity to attract clients of different ages and social statuses. The example of teenagers and young people is contagious; after them, their parents begin to lead a sports lifestyle, which brings entire families to the establishments in question.

In addition, if you do not neglect preliminary calculations, you can easily minimize the likelihood of “meeting” with competitors. To do this, the business plan of a fitness center must include a list of exercise equipment and their number. Two clubs located on the same street 300 meters from each other, but with many visitors, are a vivid example of how the difference in the emphasis of fitness (in one the emphasis was on Pilates, in the other on stretching) allowed the owners of the establishments to retain their clients.

We will consider a business plan for a fitness club located in the center of a city with a population of 800 thousand people. In this gym, the main emphasis is on CrossFit - the most common and accessible type of sports training for many.

Starting a business

Our ready-made business plan for a fitness club suggests considering such a form of business registration as an individual entrepreneur. It is inexpensive (about 4 thousand rubles), and the financial turnover is not expected to be so large as to open a limited liability company. Opening a sports club is a good example of how you can save on a full-time accountant position by outsourcing it. It is expected to work according to the simplified tax system.

A good fitness center should have a name that is attractive to customers. The example described in the document we are considering - “Black Panther” - is quite successful. People visiting an institution with this name understand that they will develop strength, grace and agility - qualities inherent in a panther.

Selecting a room

To open a gym specializing in CrossFit, you need a fairly large premises. The simplest path, which the analyzed business plan for a fitness club suggests, is to rent a premises with an area of at least 120 square meters. m. on the ground floor of a separate business center. The location does not have to be in the city center, but with good transport accessibility. Two hundred meters to a public transport stop, 6-7 stops to the city center - these “coordinates” prescribed in the business plan are an example of a good choice of location by a businessman.

If you are planning your business “seriously and for the long term,” it makes sense to draw up a lease agreement that provides for the subsequent purchase of the premises. If your business goes well, this step will allow you to save significant money in just one and a half to two years, when the break-even point has been passed and you can slowly buy the premises from the profit.

Renovation of the hall and its furnishings

Having decided on the premises, you can begin to renovate it. The main goal is to make your clients’ stay in your fitness center pleasant and comfortable. It is better to paint the walls in warm colors, make large, bright windows facing the sunny side, and ensure good ventilation of the room. It is necessary to provide a hall, locker rooms and showers, as well as a training room, which will occupy approximately 70% of the total area of the premises. The cost of repairs and possible redevelopment will be approximately 120 thousand rubles.

As for simulators, their list and prices are given in the table:

Name	Quantity	Price, rub./piece
Gymnastic parallel bars	3 pairs	3200
Swedish wall	4 sections	2550
Core Trainer	2	5000
Squat machine	2	4400
Jumping support	1	12000
Exercise bike	2	3800
Hyperextension machine	2	5500
Rowing machine	2	4900
Power bar	1	5200
Stretching machine	2	3400

The total cost of equipping the hall will be approximately 91 thousand rubles. Let's say right away that this is the minimum. In addition, you can fit into this amount only if you buy used equipment. y., but in working order.

In addition, the business plan includes expenses for the purchase of furniture, mirrors and sections for clothes, as well as the arrangement of shower cabins and the purchase of cleaning products. All this will cost about 45 thousand rubles.

Equipment for staff premises is another mandatory expense item, for which 25 thousand rubles are allocated in the business plan.

Recruitment

Personnel issues are very important for the fitness business, since your staff is the “face” of the establishment. The popularity of the club will directly depend not only on the professional qualities of your trainers, but also on their ability to get along with clients. Preference when hiring should be given to experienced instructors with specialized education or specialization. Employees come to clients in a uniform, convenient for sports, and during the working day their behavior is regulated by the principles of corporate ethics.

The main vacancies of the opening fitness club are presented in the table:

Thus, you will need 168 thousand rubles to pay employees.

Club promotion

About a month before the opening, you need to start advertising activities, both offline and using a website on the Internet. All expenses, including the production and distribution of leaflets and delivery of booklets to mailboxes, advertising in local media, must be within 15 thousand rubles. Monthly advertising expenses will be at the level of 7-8 thousand rubles. An advertising campaign can be considered successful if people come to your club not only from nearby areas, but also from all over the city. They can be attracted by the conditions of classes, prices or discounts.

Balance of expenses and income

In our example, the ratio of income and expenses is as follows

It is easy to calculate that the net profit will be approximately 108.5 thousand rubles per month. Considering that we are investing about 500 thousand rubles in opening the project, it will pay off under ideal conditions in 4.5 months, while the average payback period for a club is 12-14 months.

A fitness center is a business project that requires constant attention and a considerable amount of time. If you don’t regret either one or the other at the start, attract customers in every possible way and try to retain them, manage resources economically and develop related types of business under the leadership of a sports club aimed at preserving and maintaining health - you can create a source of not only stable profit, but and moral satisfaction.

From year to year, young people and the adult generation turn their attention to leading a healthy lifestyle. Going to gyms has become fashionable. When choosing a gym, amateur athletes pay attention to factors such as:

walking distance,
style and decoration of the room,
professionalism of the service personnel,
a variety of sports equipment and much more.

A preliminary analysis of this area of activity shows that the sports services market is very developed in our country and has high competition. However, not every potential competitor uses all the opportunities available to them and focuses on the long term.

There is still room in the market for entrepreneurs who want to provide the population with quality economy class services.

Many middle-income people would be happy to go to fitness clubs and gyms if they had sufficient financial resources to do so.

The right approach to organizing a business and rational use of available financial resources will allow you to implement your activities in such a way that even when providing quality services using advanced equipment, the cost of visiting the gym will be very attractive for all segments of the population.

In order to avoid possible mistakes and most effectively begin the implementation of your project, any activity should begin with the process of drawing up a business plan. It is the map of your business, the intentions laid out on paper.

Only after forming a complete picture of the future business and determining an action plan should you take on the active part of the project.

How to Write a Gym Business Plan

There are a number of key issues, without solving which you shouldn’t even think about starting a business. This:

Marketing
Market and competitor analysis. Determining the list of services provided and your competitive advantages.
Investment
Selection of premises and its design. Purchase of necessary equipment.
Operating
Determination of operating mode, selection of service personnel.
Financial
Definitions of fixed and variable expenses. Profit planning and project payback.

An in-depth analysis and the decisions made as a result will result in a ready-made plan for your future project. Only this approach guarantees risk minimization and a speedy return on investment.

Competitor analysis

Having decided on the location of your future hall, you should first of all embark on “espionage”. Visit the halls of your “colleagues” in the industry and conduct a comparative analysis.

During such an “operation” you will need to clarify:

average price per hour of visiting the gym,
quality of equipment and premises,
operating hours and availability of other related services.

Such research will help you decide on development priorities, draw up a rough picture and plan of action.

Range of services provided

To attract customers you need to implement marketing plan.

For customer retention it is necessary to provide him with the maximum possible range of services at the lowest prices.

Some of the gym service add-ons you can offer your clients include:

Massage room;
Pool;
Sauna and separate showers;
Small sporting goods store, non-alcoholic bar;

The services of the gym itself are usually provided in different forms:

Independent studies

Clients can only come to keep in shape. For this category, it is necessary to provide the opportunity to visit the hall once.
Some visitors will want to come periodically, but practice without a trainer. For such visitors, you can introduce subscriptions, the purchase of which will help them save money.

Lessons with a trainer

Typically, this form is preferred by a certain category of people - beginners who want to change their lifestyle, so they need a person who will constantly motivate them and push them forward.
For them, subscriptions to systematic classes with a trainer will also be attractive, as they will force them to “earn back” the money invested.

Choosing and equipping a room for the hall

There are no special requirements limiting the choice of premises. The service is in high demand among the population and over time, with a responsible attitude towards business, good results can be achieved.

But to increase your profit potential and customers, you should consider that:

It is better to open in areas with a large population (dormitory areas). People are more willing to go to the gym if it is located near their home.
The absence of other halls nearby will allow you to save on marketing and promotions.
A premise located near the road with wide access roads and parking space will be another plus in your favor.
There is a high probability that you will remodel the premises. It is necessary to agree on this with the owner in advance.

Room size and the possibility of redevelopment will play a key role in determining its value.

When renting premises, please note that established standards in the gym you need to allocate 2 square meters per person. m. area.

If we take as a unit of calculation 100 clients who can be in the hall at the same time, then its minimum required area should be equal to 200 square meters. m.

At the design stage, you should consider that gym visitors can be both men and women.

In order for both parties to feel comfortable in your room, it is worth separating the male half from the female half. At a minimum, there should be 2 changing rooms and 2 showers in the room. The area of the hall will also need to be divided into two parts.

Now you need to decide on the remaining premises:

Area 40 sq.m. need to be allocated for men's and women's locker rooms.
100 sq.m. - for a swimming pool (which will become a competitive advantage).
The reception area can be placed on an area of 20 sq.m.
The premises for sauna and massage will occupy 40 square meters. m.
In addition, a pantry, toilet and director's office will be needed. Another 50 sq. m. will have to be allocated for these purposes. m. area.

Thus, rented premises for a gym for 100 people must be at least 450 sq.m.

Make a layout of the future sports complex and draw up an estimate for the renovation of the premises. Perhaps the best option would be to build your own building. Once the project pays for itself, you will have your own space and more gross profit than if you rented.

Purchase of equipment

It's no secret that the main thing in the gym are the machines themselves. The wider and more varied their selection, the greater customer satisfaction.

We will focus on middle-class clients, so we will not have the opportunity to buy expensive equipment. After all, in this case, the project will take too long to pay off.

Elite clubs are constantly updating their equipment, as they provide services to the most demanding clients who want to exercise exclusively on new and modern equipment. For this reason, you can always easily find high-quality and durable used exercise equipment on the market. Thanks to this feature, you will be able to purchase a wide variety of and relatively new equipment for your fleet at a residual depreciation price.

Thus, investment in equipment for the amount of 750,000 rubles. will be more than enough.

Minimum a set of necessary equipment and training equipment(number of units is approximate and may vary):

Treadmill (stationary) – 6 pcs.
Exercise bike – 6 pcs.
Wall bars - 6 pcs.
Power complex projectiles – 3 pcs.
Complex simulators for gymnastic exercises – 3 pcs.
Rowing simulator - 4 pcs.
Abdominal trainers – 6 pcs.
Small sports equipment and equipment: dumbbells, exercise balls, step pads and other fitness equipment

You also need to purchase sports furniture, which is also needed for other premises:

Sofas, tables and chairs for the reception area, administrative area and benches for the gym.
Wardrobes for staff clothing and other furniture for the administrative premises and the director's office.
Lockers and benches for changing rooms.
Other interior items for the room and room decoration (mirrors, hangers, etc.).
Equipment and furniture for swimming pool, sauna and massage room.
Office equipment, TV and music installation.

In order to provide the gym with the necessary furniture and equipment, it will be necessary to spend, according to average estimates, 200,000 rubles.

Calculation of working hours and selection of service personnel

A strict work schedule with maximum use of time of day will be another attractive factor for clients. The hall should be open seven days a week from 7-00 to 24-00. For a working day of 14 hours, the work process must be organized in two shifts. When distributing shifts and drawing up schedules, employees' days off should be taken into account.

In many ways, gym attendance will depend on the staff. Therefore, when hiring, you should pay attention not only to the professional merits of candidates, but also to their politeness and sociability.

The number of workers and their workload will depend on the number of shifts and work schedule. Female trainers are more suitable for fitness, while male trainers are more suitable for the gym.

It should be remembered that visitors will see their mentors as a standard to which to strive. Ensure that trainers meet the required external criteria. It is better to hire a girl who has a superficial understanding of sports to work as a receptionist.

For the gym to fully operate, it is necessary to create a staff of several groups of employees.

Managers:

Service personnel:

Trainers and instructors – 8 people;
Massage therapists – 2 people;

Support staff:

Technicians – 2 people
Reception – 2 people

Calculations for project organization

Perhaps the largest expense item will be salary. In general, the salary will be considered individually, depending on the level of professionalism and value of the employee.

Below are approximate figures based on positions occupied:

The manager and accountant should receive a salary of 45,000-40,000 rubles.
Instructors and massage therapists – 20,000 rub.
Reception — 15,000 rub.
Cleaning lady – 10,000 rub.

For staff motivation working directly with clients, it is best to implement a bonus system.

The bonus can be calculated based on the income received from the sale of subscriptions to classes with trainers.

To quickly replace worn-out shells always requires a lot of money. Since the quality of the simulators directly determines the result of your activities, it is worth organizing a special sinking fund and make contributions to it in the amount of 10% of profits. This will help to collect certain funds for a rainy day and get through it painlessly.

Renting premises

Although we talked about the greater efficiency of building your own building, we will draw up a financial plan based on rental costs.

On average the price is per 1 sq.m. in the “dormitory” area it varies at the level of 1,000 rubles. for 1 sq.m. Based on this, monthly rent will be 450,000 rubles.

Communal payments— electricity, water, heating – 60,000 rub.

Other expenses - stationery, telephone payment and advertising - 10,000 rubles.

Example of a business plan for opening a gym

Expenditure part

D To determine the total amount of investment, it is traditionally calculated first. The calculation is made for the period of the first working year.

Initial investment costs – 7,350,000 rubles.

Rent of premises – 5,400,000 rub. (advance payment for the year).
Repair and reconstruction - (based on the estimate) up to RUB 1,000,000.
Purchase of equipment – RUB 750,000.
Purchase of furniture and equipment – 200,000 rubles.

Monthly expenses – 415,000 rub.

Salary – 345,000 rub.
Utility costs – 60,000 rub.
Other expenses - 10,000 rubles.

Depreciation charges— 10% of net profit for the reporting period (in this case, the project will not pay off in the first year).

Total expenses in the first year are 7,765,000 rubles.

Revenue part

The daily work schedule provides for a 14-hour working day for the hall. The complex can serve up to 100 clients simultaneously. The gym can serve up to 500 people per day.

However, when analyzing competitors who have been on the market for a long time, it turned out that on average, about 80% of its capacity is visited per day by the hall. Considering the conditions of great competition and the likelihood of difficulties in attracting clients, we assume that during the first year the hall will be visited by approximately 20% of clients from the daily potential. The average cost of visiting the hall with a subscription is 250 rubles.

Planned income = 100 people*250 rub. * 350 working days = 8,750,000 rub. in year.

Project payback = 7,765,000 rub. / 8,750,000 rub. ≈ 10-11 months.

The idea of creating your own gym is very good prospects. However, the key factor for its implementation is the correct organizational policy aimed at attracting and retaining customers.

The most effective way is creation of a subscription system, under which clients pay for their visiting rights in advance.

Analysis of markets and competitors confirms the popularity of gyms among the population, so the provision of comprehensive and high-quality services should be your main guideline in your desire to make a profit from the business you are creating.

The popularity of sports in Russia has led to an increase in demand for gyms and fitness clubs in 2018. People want to be healthy, look beautiful, slim, and are willing to pay good money for it by purchasing memberships to gyms with numerous gym equipment. In this review, we will together draw up a business plan for a gym “from A to Z” (calculations for 2018).

When opening a gym, it is worth considering that people want it to be close to home, well equipped, with a pleasant and comfortable atmosphere for exercising.

Market analysis

First of all, you need to analyze your capabilities. At the initial stage, opening a large gym is quite difficult and expensive. It’s easier to organize a narrow-profile gym that will be in good demand and meet the needs of clients. Over time, you can open additional rooms and expand options.

For good, profitable operation of the gym, it is necessary to take into account and analyze the following in the business plan:

Determine the gym class. This refers to the direct orientation of the hall. This could be a fitness center, a sports complex with a wellness focus, a professional sports club, or simply an opportunity to work out on exercise equipment.
Conduct marketing analysis. You need to compare prices of gyms, study your area for similar places, etc.
Conduct research on similar gyms in your area. If similar centers and sports complexes are located in your area, it is worth studying their specifics of operation, services provided, sports programs, opening hours, prices, etc.
Create a project for a future training room. A specific floor plan is needed, taking into account the location of not only the hall itself, but also auxiliary premises (locker rooms, toilets, reception, etc.). You can contact design specialists with this question/

Project Summary

The goal of the project is to open a mid-range gym in a city with a population of up to 700,000 people. Target audience: people from 10 to 55 years old.

Income received from sales:

Annual subscriptions - 30,000 rubles
Single subscriptions - 1,500 rubles
Sports programs - 1,000 rubles
Lessons with a trainer - 800 rubles.

The premises of the hall and its area

Before starting the search, it is necessary to determine in the business plan the level of possible attendance of the hall. In small cities and towns it will be comparatively less than in a large center.

The sanitary standards of the Russian Federation determine that there must be at least 5 m² per gym visitor.

It is necessary to provide:

changing rooms for men and women - 30 m2;
placement of showers, toilets - 20 m2:
reception - 10 m2;
group program hall - 45 m2;
gym, recreation areas - 300 m2.

You can save on rent only by owning your own premises. It is expensive to purchase, so most gyms rent space. You can find a suitable location online without spending money on realtors. It is worth paying attention to the residential areas of the city, since in the center everything is already almost occupied and quite expensive.

It is important to take into account the features of the building, because Not every room is suitable for a gym. Exercise machines, strength complexes and equipment have a significant weight, so the floors in the building must be stable. In addition, athletes constantly lift and lower heavy weights, sharply throw barbells, weights and dumbbells, and in the fitness room people are constantly on the move - jumping, running, and performing various exercises. Keep in mind.

It is best to be located on the ground floor or in the basement; in most cases this is the most appropriate option. There are many halls that are located on the second floor and above, but it is safe to say that the building was erected with such a business in mind (or in the past the building was of an industrial nature).

It is not uncommon for aspiring entrepreneurs to open a gym on high floors, but the building is clearly not suitable for this type of activity. As a result, there are constant complaints from companies from the lower floors: the ceiling is crumbling, cracks appear, constant noise. It’s worse when an entrepreneur has to repair the building at his own expense. Or even look for a new place.

The costs of the business plan for preparing the premises include:

laying new suitable flooring;
equipping training areas with exercise equipment and necessary equipment;
installation of sufficient lighting for the entire hall;
“personal area”: lockers for storing clothes, accessible and free showers, toilets;
a reception area where staff will greet clients, as well as an office for negotiations and concluding contracts.

Purchase of equipment

For a gym to be in good demand, it must be fully equipped with high-quality sports equipment.

Gym equipment

Please note in your business plan that it is better to purchase inventory from specialized enterprises, since the cost will be much cheaper than in retail outlets. At the same time, imported equipment will be more expensive.

To account for your business plan, use the following sample list:

Equipment	Cost, rub.
Dumbbell row (5-45 kg)	100 000
Set of urethane dumbbells with different weights (0.5-15 kg)	140 000
Barbell bars (2-5 pieces, various lengths)	10 000
w-shaped bars	13 000
Plates for barbells with different weights (up to 300 kg in total, so that 2-3 clients can train at the same time)	50 000
Squat rack with barbell (2 pcs.)	40 000
Bench for barbell (2-3 is enough)	20 000
Abdominal bench (1-2 is enough)	7 000
Traction belts	10 000
Rugs (10 pcs.)	12 000
Cardio equipment: treadmills, exercise bikes (5 pieces of each type)	250 000
Strength training equipment	500 000
TOTAL	1 152 000

Sports equipment for the gym costs quite a lot, especially exercise equipment. But this is the minimum from which it makes sense to start working.

A completely acceptable option may be to purchase ready-made used equipment in good condition, this way you can significantly save your budget. Among other things, sports equipment is abundantly available on the private market and is in stable demand. Even if the business ever has to be closed, there will be an opportunity to return a significant part of the investment.

The main thing is not to skimp on the simulators themselves, as this may scare off the target audience. In addition, high-quality equipment will help to avoid premature breakdowns and injuries to visitors, and will also extend their service life.

If we are talking about a ready-made fitness room that will operate on the basis of a gym, then you will need to purchase separate fitness equipment.

Fitness equipment

Sets of small sports equipment, such as balls, step pads, dumbbells, etc., should be included in the number of expected visitors to the hall.

For fitness room equipment, consider the following costs:

Such a fitness room fully meets the demand of the audience; all the basic and necessary equipment is present. However, you need to understand that in a fitness room the equipment is not the main thing, what is more important are competent programs, as well as the professional instructors who create these programs.

Staff

Special attention should be paid to personnel selection. He can be either with or without experience, but with good knowledge and skills, as well as a desire to work and help gym visitors.

For the vacancy of a trainer, people who have any rank in sports (masters of sports) are recruited; an alternative option is extensive experience and knowledge of the matter in bodybuilding and fitness, the proof of which is complexion.

To clean the hall, you need to hire cleaning staff and additional reception staff.

Periodically monitor the level of wages, as well as the suitability of staff qualifications, their courtesy and proactive assistance in training.

Staff	Salary per 1 employee (RUB)	The number of employees	Salary Total (RUB)
Administrator	15 000	2	30 000
Gym trainer	25 000	4	100 000
Group program trainer	15 000	2	30 000
Cleaner	10 000	4	40 000
Expenses forpayment of wages		12	200 000

Advertising

Before opening, it is necessary to actively use advertising; this deserves a separate point in the business plan of the gym. The most acceptable are distributing flyers, posting advertisements on bulletin boards and publishing on the Internet. If you have the means, you can advertise in a local newspaper. If the gym is located within the city, then you can place more advertising near your gym to attract people living in the area.

When using flyers, you need to make them memorable and colorful. Please clearly indicate the cost of the subscription. This will help potential clients make a choice. You can distribute leaflets on the street yourself or hire other people (students), but then you will have to supervise the work. It is better to distribute flyers near shopping centers, educational institutions, and offices.

The main thing is to attract your potential audience. It is worth drawing their attention to the positive aspects of the hall, as well as offering discounts and bonuses.

In connection with the opening of the gym, it is possible to hold a promotion to sell memberships at a reduced price. You need to constantly review your subscriptions, club cards and discounts. It’s worth making premium cards for regular customers, developing standard programs for those who train no more than 2 times a week, etc. The more and more varied offers you have, the more customers you can attract. Everyone will definitely be able to find the appropriate conditions for themselves, suitable for price and capabilities.

In addition, a good solution would be to distribute flyers to residential buildings in nearby areas. It is worth noting in the business plan that about 50% of clients live within 5 km from the gym. The distance from the house to the hall is a very important factor when choosing.

Costs and payback

Starting investment for opening a gym:

Renting premises - 75,000 rub.;
Gym equipment - 1 152 000 rub.;
Fitness room equipment - 170,000 rub.;
Advertising - 60,000 rub.

Total: 1,457,000 rubles.

Monthly expenses in a business plan include:

rent for premises + utilities - 90,000 rub.;
staff salaries - 200,000 rub.;
tax and social contributions - 60,000 rub.;
maintenance and repair of sports equipment - 5,000 rub.;
advertising and promotion - 10,000 rub.;

Total: 365,000 rubles.

Income forecast for business plan (per month):

Sale of annual subscriptions – 30 pcs. 20*30,000= RUB 900,000.
Sale of one-time subscriptions – 15 pcs. 1,500*5 = 7,500 rub.
Sale of sports programs – 5 pcs. 1,000*5= 5,000 rub.
Personal training – 15 pcs. 800*15= 12,000 rub.

As a result, your monthly income will be: 924,500 rubles.
Monthly payment of income taxes - 138 675 rub.

Net profit (minus taxes and monthly expenses) is 420,825 rubles.

Amount of revenue for the year will be: 11,094,000 rubles.

Net profit amount per month is equal to 420 825 rubles

Profitability: 420,825 /924,500 * 100=45.5%

Payback period, divide the initial costs by the amount of net profit: 1 457 000 /420 825 = 3.5 months.

Risks

Risk	Probability of occurrence	Impact force	Response measure
Lack of clients	Average	High	Revision of prices for subscriptions Promotional actionsRevision of territorial affiliation Formation of a loyalty program
Inexperienced staff	Average	Average	Training Continuous training of employees by experienced trainers in the sports industry
Staff turnover	Average	Low	Introduction of material motivation for personnel

Similar articles: