The idea of ​​creating a business selling street food is capturing more and more minds and hearts. Small investments, quick payback and development opportunities make this industry very attractive. The only question remains choosing the right product. Most often you can find trays with various kinds of sandwiches, pizzas, hamburgers and hot dogs. For sweets, donuts and ice cream are popular. But all these products have become boring, and consumers will be happy with the new fashion for street food. One such option would be the sale of caramelized apples.

Relevance

Apples in caramel - truly all-season dessert. Ice cream is sold mainly in the summer, donuts - in cold weather. Apples will be scattered both during the New Year holidays, autumn slush, and in the hot summer and blooming spring.

For each season, you can come up with your own shade of caramel and additional decorations. The attractive appearance, sweet and sour taste and originality of presentation will appeal to customers and will make them return to the tray with a magical delicacy more than once.

Caramelized apples can be not only an excellent dessert, but also a fairly satisfying snack.

Caramelized apple on a stick: the history of the dessert

Caramelized apples have not yet revealed their secret of origin.

There is a version that a long time ago, a careless cook dropped a hot coal and an apple into a bowl of sugar. But it looks like a beautiful European fairy tale.

Information about recipes for similar desserts in China has been preserved. Their peculiarity is that they are served chilled so that the caramel crunches and cracks.

But it is more likely that the dish was first prepared in the East - since the 10th century, Arabs have been using sugar molasses as a natural preservative and pouring it over fresh and dried fruits for long-term storage. Preservation was especially important when preparing food for long journeys. Perhaps it was nomads who brought caramel apples to Europe.

The first information about caramelized apples in Europe dates back to the 18th century. The delicacy became widespread in the 19th century., but what distinguished it was its overly hard shell. And only in the last century a recipe for creamy soft caramel appeared, the taste of which is known to everyone now.

Advantages and disadvantages of this business

Like any business, the production and sale of caramelized apples has its own characteristics that make it easier (or hinder) doing business.

The undoubted advantages on the Russian market include low competition(in many cities the delicacy is simply not sold), novelty of the product, receptivity of the target audience(parents with children, youth). Indirect competition is also low, because Some desserts have already become traditional, and many consumers will prefer to try a new delicacy.

Attractive appearance The product plays an important role among the positive features of this business. Bright caramel in all shades of the rainbow and colored sprinkles will not leave the consumer indifferent and will attract a lot of attention, unlike most traditional types of street food.

Besides, taste dessert is of great importance. It stands apart from the usual typically sweet treats - ice cream and donuts. Apples in caramel attract with their sweet and sour fresh taste and do not cause heaviness in the stomach afterwards.

The most significant advantage is considered to be relatively small capital investment And short payback period, and omnipresence product.

The main disadvantages boil down to short shelf life of raw materials(according to standards, apples can be stored in the refrigerator for no more than 5 days) and finished products(caramel will “float” in 2-3 days). In hot weather, caramel may begin to melt just a couple of hours after cooking.

To be effective, it is necessary to carefully select apple varieties, because in the delicacy the fruit remains half-raw and its taste is felt extremely strongly. Bad apples can ruin the sales of even the most prepared entrepreneurs.

How much can you earn from caramelizing apples?

Basic capital investment will amount to approximately 45 thousand rubles. For online promotion, at first, groups and accounts on social networks will be enough. It is possible to administer these groups on your own and not invest funds in the first months.

Current expenses boil down to expenses for wages, rent, tax burden and raw materials.

Let's assume that the rent will be 15,000 rubles.

Earnings in the regions vary greatly, but approximately we can assume that a master will earn 500-1000 rubles per workday. To increase sales, it is advisable to tie part of an employee’s salary to a percentage of sales.

The approximate estimate for raw materials for the production of a unit of product is as follows:

• apple – 5 rubles;
• caramel mixture – 15 rubles;
• granulated sugar – 2 rubles;
• water – 3 rubles;
• butter – 1 rub.;
• napkins – 0.1 rub.;
• sticks – 4 rubles;
• paper bag – 0.5 rub.;
• electrical energy – 2.4 rubles.

Total: the production of one caramel apple will cost 33 rubles. Medium market price of dessert is 80-130 rubles.

Let us assume that in the first period it is possible to sell 40 apples per day. Then the monthly revenue will be 40*100*30 = 120,000 rubles.

Total cost of sales (excluding investments) = 33*40*30 + 750*30+1.3 + 15000 = 83850 rubles. (earnings are taken at the level of 750 rubles per workday, price – 100 rubles per piece).

Since the profit from sales was relatively small, it is advisable to pay income tax in the amount of 15% of the difference between income and expenses, which will amount to 5422.5 rubles.

By law, an entrepreneur has the right to a tax deduction in the amount of 50% of the amount of insurance premiums paid. In total, the income tax will be 5422.5-750*30*0.3*0.5=2047.5 rubles.

Net profit will be 34102.5 rubles. Even in the absence of sales growth, capital investments will pay off in 2 months due to the net profit received.

It is obvious that the production and sale of caramel apples is a profitable business that has prospects for development in the Russian market. It is worth remembering that before launching even a small investment project, it is advisable to conduct surveys, identify potential buyers and decide on the place of sales.

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• Unusual dessert
• OKVED code
• Renting a retail space
• Recruitment
• How much can you earn
• Which equipment to choose
• • • • Similar business ideas:

The average retail price of a serving of caramel apples is 100 rubles, and the cost price is no more than 25 rubles. An entrepreneur earns an average of 75 rubles from one sold serving. The most successful retail outlets sell 100 portions per day on weekdays and 200 portions per day on weekends. You can calculate the profit yourself...

The main criterion for business success, as in the case of other similar ideas, is the choice of location. One hundred percent options for placing a retail outlet selling caramel apples are amusement parks, entertainment centers, city beaches and days of mass celebrations (youth day, city day, etc.). The main emphasis in this case should be on the trafficability of the young audience of clients, since they bring the lion's share of the organizer's revenue.

How much money do you need to open a business for making caramel apples?

A big plus is the relatively low investment to start a business. A fully equipped stationary stand with a caramelizer for apples (an apparatus for preparing delicacies at the point of sale) can actually be purchased for RUR 35,000. For an amount slightly exceeding 100 thousand rubles. you can open 3 retail outlets in different parts of the city.

Unusual dessert

Caramel apple is a traditional dessert at American and European holidays. This product is just beginning to take root here, so it’s too early to talk about any serious competition. The product is an apple on a stick, covered in a layer of caramel or chocolate. If the taste of an apple depends only on the variety, then the taste of the caramel itself can be different: pineapple, strawberry, cherry, orange, banana, etc. In order to prepare the dessert, you will need the following ingredients: a small apple, water, sugar, caramel mixture ( the taste you need), sprinkles, an apple stick, disposable tableware and napkins. The process looks extremely simple, and any student can be taught “production”.

How to cook a caramel apple - video instruction

The cost of a caramel apple consists of the following costs:

• Apple - 7 rub.
• Caramel - 4 r.
• Consumables - 2 r.

Step-by-step plan for opening a retail outlet

Retail outlets can be opened in several formats. The first option is a classic stationary stand, decorated in the appropriate style. The equipment of such a stand includes a caramelizer, an area for displaying goods and parcels, a cash drawer and a pull-out basket for apples. Operates from the network, consuming 1.5 kW. The approximate price of the configuration is 35 thousand rubles. The second option for completing a point of sale is a mobile stand. It differs from the stationary version in lightness, compactness and the ability to be moved by one person. Ideal for outdoor events, such as a city beach or city celebration. The third option is a retail outlet in the style of a retro car. Such objects are located in large shopping and entertainment centers, where high demands are placed on the design of the outlet. The effect is double, since the client is attracted not only by the taste of the product, but also by the appearance of the outlet. The price for the equipment, however, is steep.

OKVED code

To start operating, you will need to register your business. The most suitable organizational form is individual entrepreneurship, based on the UTII taxation system, or a patent. As OKVED, you can specify 52.63 “Other retail trade outside stores.” No additional licenses are required to carry out activities. The procedure for registering an individual entrepreneur with the tax office takes no more than 7 days.

Renting a retail space

Next, you will need to rent a retail space. For rent, you should contact the owner of the land plot. For example, if you plan to install a point in an amusement park, then you should contact the park administration to conclude a rental agreement. To place a retail outlet at city festivals, rent is not required - you just need to obtain permission from the event organizer (usually the city/town administration).

Recruitment

In parallel with resolving the rental issue, it is worth looking for sellers. A caramel apple shop can be served by one person, but a minimum of two workers should be hired, since they will work in shifts (2 through 2, for example). Learning how to caramelize apples and sell them properly can take several days.

Questions arising in the course of conducting business

In the course of business, many questions may arise that at first glance are not so important. For example, which apples are best to use and where to buy them. The same can be said about the sticks on which the dessert is placed. Many questions may be related to the technique and technology of preparing the caramel mixture. An equally difficult task is to competently automate the operation of a retail outlet (installation of equipment, delivery of ingredients, withdrawal of revenue, etc.). It’s not easy for a beginner to deal with all the issues, and if you don’t want to “fill your bumps” with your own experience, you can always turn to franchising companies.

How much can you earn

While the cost of one dessert apple is approximately 13 rubles, it can be sold for 50-100 rubles. If you sell every day, then in a month you can sell about 2,000 pieces of caramelized apples. Revenue of 100-200 thousand rubles will cover the investment and will begin to generate a profit of about 100-150 thousand per month somewhere from the second month of operation, or even earlier.

Which equipment to choose

To set up the production of a delicious dessert you will need the following equipment:

• Apple caramelizer;
• Apparatus for putting fruit on sticks;
• For sale from a mobile point of sale: mobile tray, chair, umbrella, containers and trays for products, knives, spoons and spatulas, etc.;
• When trading from a stationary point indoors: counter, refrigeration unit, containers, cutlery, etc.

What documents are needed to open

Individual entrepreneur registration will be required. To do this, you need: a passport and an application for state registration, confirmation of payment of the state duty, as well as a scanned copy of the TIN certificate.

Which tax system to choose to start a business

For this business, a single imputed income tax or a simplified taxation system are suitable.

Do I need permission to open?

The business does not require any special permits or licenses. The seller of the dessert will need a health certificate, and there must be certificates for equipment and products for production.

* The calculations use average data for Russia

70,000 ₽

Minimum starting capital

62,500 ₽

Net profit per month

150 ₽

Selling price of the product

12,500 RUR

Expenses per month

Even a beginner can start a business selling caramelized fruits. Caramelized fruits are an attractive product, a simple recipe, minimal investment and high profitability.

It is possible to open a business from scratch and quickly make it profitable if you implement the idea with caramel fruits. Original desserts in fast food format are a win-win option. High demand, attractive product that will not leave either children or adults indifferent. Low cost allows you to set a price that is affordable for any consumer. Business expenses are minimal and can pay off within 2-3 months.

Increase sales without investment!

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The street food market is saturated and it would seem difficult to surprise consumers. But this was achieved by an unusual dessert – caramelized fruits. Essentially, this dessert is fresh fruit on a wooden stick, topped with a sweet caramel coating.

For the first time such a dessert appeared in the East. In those ancient times, caramel syrup was not used as an ingredient for dessert, but as a preservative for long-term storage of fruit. When Europeans tried caramelized fruits, they liked them. Presumably, this delicacy appeared in Europe in the 18th century, and became widespread in the 19th century. Then the dessert was specially cooled to make the caramel glaze hard and crispy. In the 20th century, a recipe for soft caramel appeared, the taste of which is now known to everyone.

This delicacy is still popular today. In many countries, not a single holiday is complete without caramel apples. For example, in America, a caramel apple on a wooden stick has become a traditional Halloween sweet, and in Germany it is considered one of the national delicacies. Why not bring the idea of ​​caramel fruits to life in our country?

1. Low level of competition. Despite the prevalence of this delicacy in the world, not every Russian city can find caramelized fruits. There may be no direct competitors in your city at all. At the same time, the low price of the dessert will allow the project to be successfully implemented even in a small town.

Unusual taste of familiar things. A healthy dessert consisting of ordinary fruits (apples, pineapples, strawberries) and caramel icing will appeal not only to those with a sweet tooth, but also to people who watch their diet.

Attractive product appearance. Fruits in caramel and even on a wooden stick look very impressive. They sparkle in the sun, have a rich light and exude a stunning aroma that awakens the appetite. It is very difficult to pass by a cart selling caramel fruits. Considering the passion of modern people to post their food on Instagram, such a sweet will definitely not go unnoticed.

Business accessibility. Implementing this idea is quite simple: small investments, lightweight technology, a minimum set of equipment. With a small start-up capital, you can build a business that will pay for itself in a couple of months and will generate decent income all year round. This will not require large retail space, complex equipment or staff training. You can run this business yourself without having any special skills.

Lack of seasonality. Unlike most fast food treats, caramel fruits will be popular all year round. This dessert is relevant in any season: in the autumn months, caramel apples will be in demand, a bright dessert is perfect for the New Year holidays, and in the summer, strawberries in caramel will be popular. For each season you can come up with your own trick: change the color of caramel, fruits, toppings.

Difficulties you may encounter in this business:

1. Short shelf life of raw materials. Fresh fruit is a perishable product, so you should take the storage system seriously to prevent food spoilage. You also need to correctly calculate the volume of purchases to avoid excesses. Caramel can also cause a lot of trouble - in hot weather it can melt within a couple of hours after cooking.

Work with providers. Delicious, fresh fruits are the basis of this delicacy. Therefore, before starting a business, it is recommended to select good suppliers and arrange the purchase of fruits.

Which place is suitable for selling caramelized fruits?

Where to start a business? From the selection of a place to trade. The best format for selling caramel fruits is a non-stationary retail outlet. Bright carts with caramel fruits look very attractive on the streets. Today the market offers ready-made solutions - special carts for the production and sale of caramel fruits. The cost of such a kit starts from 13 thousand rubles. If you want to save money, you can find a suitable used option.

Difficulties may arise at the stage of choosing a retail space. If you decide to sell on the street in the summer, you will have to fight “for a place in the sun.” After all, it is not always possible to find a place in parks and other recreational areas for city residents. As well as negotiate a lease with local authorities. It is much easier to find a suitable option in shopping centers, cinemas and other commercial real estate.

Basic requirements for a retail outlet where it is planned to sell caramel fruits: high visitor traffic, a concentration of an active target audience (youth and parents with children), an area of ​​2 sq.m. It is recommended to rent retail space in a shopping center, next to a food court or escalator (where traffic is highest). The cost of renting such a trading platform will be 10-15 thousand rubles per month.

In addition to shopping centers, markets, fairs, city squares, parks, embankments, etc. are perfect for selling caramelized fruits. The mobility of commercial equipment will allow you to move from one point to another and look for the most profitable place.

How to make caramel fruits

The most common caramelized fruit option is apples. The production of caramel apples is accessible to anyone. All it takes is a little practice and theory.

Algorithm for making caramelized fruits:

• wash fresh apples thoroughly;

prepare the glaze. To do this, mix water, granulated sugar and caramel mixture in a caramelizer. Everything is heated to a certain temperature, mixed thoroughly and caramel is obtained;

String apples onto sticks and dip into glaze to caramelize. Then remove them from the caramel: let the excess syrup drain and the caramel dry or harden (some recipes require further cooling);

grease a baking sheet with oil and place the caramel apples on it;

Decorate the dessert with topping: coconut flakes, multi-colored dragees or chopped nuts.

As you can see from this guide, making caramel fruit requires special equipment. You will need to purchase:

Caramelizer – 20,000 rubles. The average productivity of such equipment is 80 apples per hour;

A device for putting apples on a stick – 5,000 rubles. At first glance, this is a completely useless device, because the process can be done manually. But with this device you can produce 60-80 apples per hour, which increases productivity and significantly saves time.

Other auxiliary tools that will be required for work. A baking tray where ready-made desserts will be laid out, disposable gloves, wooden skewers, napkins, food storage containers, a mini refrigerator, etc. You need to budget another 5,000 rubles for this.

In total, you will have to spend 30,000 rubles on equipment + 20,000 rubles on a shopping cart. Using simple arithmetic calculations, we get the amount of initial investment: 50,000 rubles for equipment, 15,000 rubles for the first month of renting retail space and 5,000 rubles for the purchase of ingredients. Total 70,000 rubles.

What consumables are needed for selling caramelized fruits?

Ingredients for the production of fruits in caramel. That is, you need fresh fruit, a special mixture for preparing caramel glaze, granulated sugar, water and various toppings to decorate the dessert. The most common type of fruit in caramel is apples. It is very important to choose the right fruit to simplify the task of purchasing, storing, and also take care of the taste of the dessert. Sweet, sour and sweet varieties are most suitable for this role - Granny Smith, Jonna Gold, Idared, etc. It is better to choose autumn and winter varieties of apples; summer varieties are not recommended due to their short shelf life.

Packaging materials. In what form the delicacy will be sold is up to you. Some people use paper bags, others cardboard boxes. It is worth paying special attention to packaging, since its convenience and aesthetic appearance can play into your hands, and otherwise, scare away customers.

Wooden skewers and napkins. All this will solve the issue of convenience for buyers.

Consumables for drinks. Fourthly, you can diversify the assortment with drinks, since they are often bought with dessert. You can also make money from this. Accordingly, it is necessary to provide consumables for drinks: straws, cups, etc.

The cost of production includes the price of ingredients and other consumables. The average cost of producing one caramel apple is 25 rubles. If you plan to use other fruits, their cost may be higher. In order to calculate the cost, you need to find out what the consumption of ingredients is for making a batch of dessert. For example, to make 40 caramel apples, you will need 5 kg of fresh apples (400 rubles), 250 g of caramel mixture (150 rubles), 2.3 kg of sugar (161 rubles) and 250 ml of water (12 rubles). In total, for a batch of 40 caramel apples you will have to spend 723 rubles worth of ingredients. Then the cost of producing 1 caramel apple is 18 rubles. Add to this the costs of skewers, napkins, packaging and we get these 25 rubles for 1 caramel apple.

It’s easier to determine the price - just look at what the market offers. And prices vary between 100-300 rubles. It all depends on the city, the size of the apples, additional ingredients like nuts and sprinkles, serving and pricing policy. The recommended price for such products is 150 rubles - this is not too expensive for a dessert, but includes a good markup that will ensure a profit.

Ready ideas for your business

Now let’s calculate how much you can earn from caramel fruits. During the first month of operation, the outlet is able to sell about 500 pieces of caramel apples. To do this, it is enough to sell only 17 of them per day. In this case, the monthly revenue will be 75,000 rubles, and the cost of ingredients will be 12,500 rubles. Then the net profit will be 62,500 rubles. Let us subtract rental costs from this and get our 50,000 rubles - a good result for the first months of work. And this does not take into account profits from the sale of related products. In the future, it is quite possible to sell up to 40 apples a day - in this case, monthly revenue will be 180,000 rubles.

You can use a trick and increase the price by inviting visitors to personally choose dessert toppings. By setting a small price for adding coconut flakes, nuts or sprinkles, you can add a total of 3-4 thousand rubles to your profit.

Thus, the project can be repaid already in the second month of work. At the same time, work independently. In the future, when the business begins to generate stable income and sales increase, you can hire a salesperson.

Caramelized fruits are an inexpensive product, so high profits can only be expected if there are a large number of sales. To achieve the desired result, it is recommended to pay attention to the following nuances:

Don’t miss the chance to make money at various events. For example, during city holidays there are a huge number of potential customers on the streets (squares, parks, embankments). You can also consider an event travel service. A trolley with freshly prepared desserts will be in demand at children's parties, corporate events, and even at weddings as a replacement for a traditional candy bar. There are many opportunities, the main thing is to take advantage of them.

do not spare money on advertising. It seems that a cart with delicious caramelized fruits is the best advertisement for the product. However, you should not neglect other methods of promotion: start with a bright cart design, a memorable name, maintaining social networks - there you can organize a raffle, promotions in honor of the opening, etc. You can participate in an event as a sponsor and give out free treats to children. They will get to know you, remember you and, perhaps, return to you later to buy the dessert they like.

How to register a business

To implement this plan, the best option would be to register an individual entrepreneur and choose UTII as taxation. In this case, the tax amount will be fixed and calculated depending on the retail space, region and specifics of the activity. The advantages of this technique are as follows:

complete lack of accounting

simple financial reporting form

exemption from payment of certain taxes (VAT, personal income tax and others).

In addition, you will need to obtain a trade permit. To do this, it is necessary to provide a certificate of registration of individual entrepreneurs, a sanitary and epidemiological report for food trade, as well as a list of products agreed with the SES.

Possible activity codes according to OKVED-2 that can be specified:

47.99 - Other retail trade outside shops, tents, markets

56.10.2 - Activities for the preparation and/or sale of food ready for immediate consumption on the spot)

47.81 - Retail trade in non-stationary retail facilities and markets in food products, drinks and tobacco products

It is obvious that the production and sale of caramelized fruits is a profitable business that has prospects for development in the domestic market. Even a beginner in entrepreneurship can implement this business idea. However, it is worth remembering that any project should begin with a market assessment. To understand whether it is advisable to implement an idea, you need to conduct surveys, identify potential buyers, evaluate competitors, weigh all the pros and cons and assess the risks. All this is necessary in order to properly organize each stage of the project and make it profitable.

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Investments: from 40,000 rub.

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Bright, shiny fruits attract special attention. This won’t surprise anyone abroad, but in Russia, fruits in caramel and chocolate appeared not so long ago. They are rarely seen in parks, cinemas, etc. therefore, you can safely turn this idea into your own brainchild.

The target audience of such a product is very wide, because everyone loves fruits. Fruits in chocolate or caramel will appeal even to those who watch their diet, because they contain many vitamins, and a small layer of chocolate or caramel will not harm the body.

When starting a business, the first thing you should think about is the place of sale. It must be crowded. Parks, circuses, and cinemas are ideal. Having selected a retail outlet, you can safely fill out all the documentation and purchase the necessary equipment:

• rack;
• showcase;
• caralizer;
• food warmer for heating chocolate;
• umbrella or tent in case of street trading;
• stern;
• chair for the seller;
• seller form.

In addition to the basic equipment, other items will be required: a calculator, skewers, knives, containers for selling and storing products. And, accordingly, raw materials: fruits, chocolate, punitive glaze, powders, etc.

The cost of one fruit comes out to 20 rubles. Recommended retail price 80 rubles (apple) and 100 rubles (banana).

During mass celebrations, 350-500 servings of fruit can be sold per day.

To increase revenue, you can resort to traveling to events, holding master classes, and selling products via the Internet. In the case of trading via the Internet or traveling to events, it is important to think about advertising. Initially, it is enough to develop a community or page on social networks, disseminating information among friends, advertising publics, organizing free sweepstakes, etc.