Business plan for opening a cafe from scratch. An example of a ready-made business plan for a cafe with calculations: a free sample from experts at the Institute of Business How to write a business plan for opening a cafe

Discuss issues of cooperation between business partners over a cup of coffee, sit and relax with friends from college, spend a pleasant day with your family, wanting to get away from routine and add a little variety to the lives of your family and friends. Clients have different goals. Therefore, they select the place for their implementation according to their preferences.

The task of the business plan is to take into account all the needs of the target audience and calculate the possible profit from this. Cafes as a business are popular and the proof of this is the increased demand. Properly organized marketing, design, service, and cuisine will make this business profitable; investments in it can pay off in just six months.

Project Description

The advantages of registering as a quality include:

Minus: you won’t be able to get a license to sell alcoholic beverages. Only legal entities can sell alcohol.

May apply a simplified taxation system.

Registration is carried out with the tax authorities.

The next step will be obtaining permits from sanitary services and fire inspection.

The premises must fully meet the requirements of these services. A detailed list of requirements can be obtained directly from these institutions. It is worth remembering that having a ready-made premises, in order to get permission to open a cafe, it may have to be radically remodeled.

What will the work schedule be? This issue should be taken seriously. The number of employees, since with a 12-hour working day you will have to hire additional waiters and a cook, since their work schedule will be 2/2.

At selection of premises or redevelopment, it should be taken into account that the cafe will be divided into several zones:

• Shopping room.
• Kitchen.
• Staff room.
• Wardrobe.
• Bathroom.

In any cafe, you can create additional semi-closed rooms where business clients can discuss issues of interest with partners.

Features of room selection are discussed in the following video:

Equipment for a cafe, depending on the availability and amount of funds, you can purchase or lease.

Equipment you will need in the cafe:

• Plates, grill.
• Refrigerators.
• Sinks.
• Kitchen tables.
• Dishes.
• Bar counter.
• Tables for clients.
• Chairs for clients.

You need to rely on high-quality equipment and utensils.

From establishment design a lot depends. As you know, people are greeted by their clothes. The same is true for cafes. The client will receive an initial impression on his first visit.

Do not skimp, and this issue should be discussed with a professional designer. The main thing is that the theme of the cafe is one with the design. The future attendance of the establishment largely depends on this.

Staff must be friendly and friendly. It has been proven that even with the most beautiful design and good menu, attendance at catering establishments decreases due to the rudeness of the staff.

The cafe will need the following workers:

• Administrator 1.
• Cook 3 - 4.
• Waiter 4.
• Accountant 1.
• Cleaning lady 1 - 2.

The staff is calculated based on a shift work schedule.

The experience of the cook, the quality and quantity of dishes that he can offer as a menu, and the beauty of the presentation of the prepared food are important.

The experience of opening this type of establishment is presented in the following video:

Approximate data:

• Initial costs are about 3,500,000 rubles.
• Payback period – 12 – 15 months.
• 30 seats, area - 145 m², region - Moscow.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we have compiled a detailed business plan for a cafe using calculations.

The cafe market in Russia and the relevance of investments

When considering the state of affairs in the cafe segment, it is worth starting not with numbers and statistics, but with the change in the mentality of Russians. The culture of breakfast (and eating in general) “out of home” is not even two decades old. The first coffee shop that met the “classical” criteria of its format was opened in St. Petersburg only in 1994. Since then, every year (except post-crisis 2009) the segment has grown, gradually formed a “Western European” lifestyle and in 2010 already occupied 13% of the market in value terms.

In Russia there is another specific difference. The concepts of “coffee” and “cafe” are not very connected in our country. We are a “tea” country and in terms of coffee consumption (kilograms of beans per person) we occupy a place at the end of the third, beginning of the fourth dozen. Therefore, cafe owners, in addition to the main product, include alcohol (in most cases, draft beer), cold and hot dishes on the menu. This is how the domestic cafe differs from its “classic” counterparts.

Well, now to the numbers. From 2010 to 2015, the market in question showed 15% growth, the average bill increased by 61.4%. In small towns, establishments still remained places of recreation; in megacities, corporate culture played into the hands of restaurateurs - people go to cafes for business lunches, or order food for the office.

According to RBC forecasts, the growth in the value turnover of the catering market will continue and in the next 5 years will reach 1261 billion rubles. The cafe segment will become one of the most progressive.

Growth points for a restaurateur planning to launch a project now:

• Actively emerging consumer culture.
• Adjustment of rental rates in favor of reduction.
• A large selection of formats that are in demand among a solvent audience.
• An opportunity to attract some visitors from restaurants during a crisis.
• Insufficient market saturation - according to Rosstat research in Russia there is one food outlet for every 930 people. In Europe there are three times more establishments, in the USA - 6.

KLEN specialists will tell you how to build an efficient cafe.

Where to begin? Format selection

A cafe is a catering format that gives the greatest “freedom of creativity” to the cook, manager and owner. There are no such clear frameworks as in a restaurant; the system of organizing the work itself is more flexible, and the investments are much less. All this allows you to quickly respond to changes in market conditions and use situational solutions. The cafe can more easily endure the failure of promotions and offers, again due to their low cost.

But a number of basic formats (that is, standardized business schemes) can be identified.

• Stree food- street single-product fast food, designed for a “snack” on the go. In the Street food format, there is an unwritten rule - the client must be able to hold the product with one hand. The market offers both stationary and mobile solutions. The first include pavilions with several tables located in places with good traffic. The second is a new word in the Russian food industry. Bicycle cafes, cafe trailers and food trucks do not wait for the visitor, but go to him themselves. This solution is a kitchen on wheels, capable of both production and distribution of the product. Three- and four-wheeled bicycles, minibuses, and trucks are used. The average bill is around 150 rubles.

• Fast Food- the “fast food” format with which many people associate cafes. They can be either single-product (based on a basic dish - burgers or pizza) or multi-product. As a rule, they operate in a self-service format. The cooking processes are simplified and automated as much as possible; semi-finished products and preparations from the kitchen factory are actively used. The average bill is 200 rubles.

• Quick Restaurant Service - also refer to the format of “fast” food establishments. They offer a wide menu, however, the range is inferior to that of a restaurant. Kitchen technological processes use semi-finished products of a high degree of readiness - this is the key to the declared speed. The average bill is 300 rubles.

• Fast Casual- In establishments of this type, the guest can both eat and spend time. The cafes of the “fast” formats listed above are designed for high table turnover; only teenagers will sit in them for a long time. Fast Casual offers comfort and a well-designed interior, often including a bar menu. The format is closest to the generally accepted understanding of the term “cafe”. The average bill is around 600 rubles.

When talking about cafe formats, it is necessary to take into account not only the financial aspects of the business, but also the principle of organizing service. It is based on the so-called frame - a stereotypical model of consumer behavior. What and how will a guest do in your establishment.

In addition to cafes with waiter service (frame “order-dish-bill”, i.e. “a la carte”), the market operates:

• Food court- a well-known food court. This space for catering establishments (usually Fast Food) is usually located in shopping centers. The advantages of this approach are the absence of costs for attracting visitors (there is already huge traffic here), and the disadvantages are the competitors with whom you are side by side in the literal sense of the word. Often several food establishments have a single dining room, this way you can save on renting space.

• Free flow- establishments built on the principle of “separate islands”. In the cafe hall there is an open kitchen and stands with categories of dishes (first course, salads, hot dishes, coffee or beer). The principle is to give the client maximum freedom of choice. The visitor himself decides on the dishes and table; there is no need to wait for the order. Free access helps reduce staff. The advantage of the free flow idea is that the format is suitable for different social strata - you can expand the potential audience.

• Anticafe- a relatively new format developed in Russia. We mention it solely for educational purposes and to realize pride in domestic restaurateurs - now anti-cafes are getting good press in London and overseas. This idea has nothing to do with a standard cafe, and its business plan is radically different. In an anti-cafe (time cafe), visitors pay not for the food, but for the time spent. Tea, coffee, sweets and Wi-Fi are provided free of charge.

In this text we will take as a basis a cafe with waiter service and European cuisine. Unusual business models are studied individually.

Concept

If the format can be called a scheme, a mechanism for the operation of the restaurant business, then the concept is its shell, appearance, packaging. At the same time, it is she who describes the details and stages of work on creating a catering establishment.

Standard structure of the concept of your own cafe:

Marketing market research:

• The general state of the market in the selected region (it will become clear whether people will be able to pay at all)
• Existing directions of the restaurant market (which format is already profitable, which is becoming fashionable)
• The main players - which chain and copyright establishments are already open in the region? Information will help you differentiate yourself from your competitors.
• Loyalty sampling - will potential customers like your idea?
• Format and type of organization of a food establishment. What is described in paragraph 2.

Idea and positioning of the cafe:

• Determining the target audience
• Cafe theme
• Service method
• Features and advantages compared to establishments working for the same target audience
• Related restaurant product

Technological solutions (can be expressed in the form of technical specifications):

• Space requirements (including optimal location areas)
• Engineering and architectural requirements
• Space division (zoning)
• Other criteria for choosing premises (parking, proximity to a shopping center)

Menu development (optimally with technological maps):

• List of main menu dishes
• Business lunches and other time promotions
• Banquet offers (if applicable)
• Seasonal solutions
• Bar, cocktail and wine lists

Design and identity:

• Design and interior design project for the dining room and technological area
• Design of the facade and surrounding area (if any)
• Signboard and outdoor advertising
• Brandbook
• Professional furniture for catering

Pricing:

• The system for controlling the purchase of products and working with suppliers (largely determines the cost of food)
• Determination of food cost and margin for each dish (a separate section below is devoted to this)

Marketing

• Communication channels
• Access to the market
• Loyalty programs
• Situational marketing (at this stage you can schedule promotions dedicated to holidays)

It is worth mentioning one more opportunity that the modern HoReCa market offers restaurateurs. We are talking about a franchise - a paid right to use a trademark, developments and solutions of a large brand.

That is, you can sign an agreement with one of the federal chains and open an establishment under their brand. In this case, a developed format, concept, business plan, identity, marketing, technological equipment plan, and food recipes are provided. But you will not be able to make your own adjustments - you will have to work within strictly established limits. In addition, in most cases, lump sum and monthly payments are made to the franchisor.

Business plan

As an example of calculations, let’s take a 30-seat cafe with a full production cycle. The recommended area for establishments of this type is 145 m², region - Moscow.

Main expense items

Renting premises

We are talking specifically about renting, since buying your own real estate in the capital region will increase the opening budget several times. To be fair, it should be said that a cafe in its own premises will be valued at a much higher price when sold.

• The nearest Moscow region - 20,000 rubles per m² per year. Amount - 2,900,000 rubles per year.
• Area of ​​the third transport ring - 50,000 rubles per m² per year. Amount - 7,250,000 per year.
• Moscow center - 100,000 rubles per m² per year. Amount - 14,500,000 per year.

Design

This includes the creation of an internal environment, engineering infrastructure and technological solutions for the kitchen. It is more profitable to order design in a comprehensive manner from specialized companies, because this type of work requires SRO approval.

Engineering design- in simple terms, this is bringing the building itself and its communications into compliance with the requirements of your institution and legislation.

The following types of work are included:

Architectural Engineering for buildings in which it is necessary to carry out reconstruction, construction work or deep redevelopment. The project includes sections, installation of windows, doors and partitions, plans for each floor, pipeline fastenings, finishing sheets and materials consumption.

The architectural solution costs 300 rubles per m². The amount for our cafe is 43,500 rubles.

HVAC project in public buildings and structures it is needed to create safe and comfortable climatic conditions. Research is being carried out for both the dining room and the cafe kitchen. Moreover, when designing a technological zone, it is necessary to take into account the specifics of the work - during cooking, steam, soot, fumes and other contaminants appear. Powerful ventilation will create proper working conditions for your personnel.

As part of the design, plans, axonometric diagrams of technological and general ventilation, air conditioning systems, lists of drawings and reference documents, explanatory notes, specifications of materials and equipment are prepared.

Design of ventilation and air conditioning will cost 200 rubles per m² of area. The amount for our cafe is 29,000 rubles.

Water supply and sewerage project considers the issues of providing enterprises with clean water and, at the same time, solving the problem of removing dirty water. It seems that there is no need to talk about the importance of a well-functioning water supply in a food establishment. The norms for water pressure and temperature are specified in SNiP 2.04.01-85*.

As part of the design, axonometric diagrams of cold water, hot water and sewerage pipelines, a diagram of a unit with water meters, a floor plan with the arrangement of equipment and communication points, a list of drawings and reference documents, specifications of equipment and materials are prepared.

Design of water supply and sewerage will cost 140 rubles per m² of area. The amount for our cafe is 20,300 rubles.

Power supply project will allow you to use professional restaurant equipment in the cafe kitchen. You will need a voltage of 220 and 380 V.

As part of the design, plans for the power and socket network, cable routing (indicating junction boxes), plans for the lighting network, wiring diagram and single-line diagram of the input distribution board, list of drawings, specifications of equipment and materials are prepared.

Electrical supply design will cost 180 rubles per m² of area. The amount for our cafe is 26,100 rubles.

Total cost of complete engineering design- 118,900 rubles

Process design creates a layout diagram for connecting equipment in your kitchen. It is better to entrust this stage not just to engineers, but to engineers from HoReCa.

Cost - 200 rubles per m² of area. Amount - 29,000 rubles.

This money can be saved by working with a large supplier. For example, when ordering equipment from the company " MAPLE» You get technological design for free.

Design

Establishments “for our own”, opened for the soul and not intended to make money, can be opened on their own. Sometimes you get very interesting options.

But a cafe that makes a profit requires the work of a specialist. After all, design implies not only the visual embodiment of the idea, it must provide for the maximum number of seats in the available space, the size of the aisles, and the location of tables relative to the waiter stations.

The work of a professional restaurant designer is structured as follows:

• Development of a design solution within the framework of the concept
• Creating a 3D visualization of the project
• Selection of materials and furniture equipment, arrangement
• Facade design
• Author's supervision of project execution

A full-fledged design with a facade will cost 1,200 rubles per m². Amount - 174,000 rubles.

Room decoration

The cases when it is possible to find a room that is suitable for a cafe can be counted on one hand. Repairs will have to be done, the only difference will be in its complexity.

• Cosmetic repairs will cost 1,500 rubles per m², total - 217,500
• High-quality major repairs cost 7,000 rubles per m², total cost - 1,015,000
• Elite finishing (VIP design) - 15,000 rubles per m², cost - 2,175,000

Equipment

Calculation for an establishment with 30 seats.

Heating equipment:

• Combi steamer TECNOEKA EVOLUTION EKF 711 E UD - 214,307 rubles
• Electric stove PE-0.48M four-burner with cabinet - 40,920 rubles
• Induction cooker UN-3.5KC-1 tabletop WOK - 16,971 rubles
• Frying surface (contact grill) ERGO VEG-836 smooth/corrugated - 13,650 rubles
• Pizza oven GAM MD1 - 37,961 rubles
• Rice cooker ERGO CFXB 50-70x - 3,080 rubles
• Boiler ERGO KSY-30 flood type - 10,220 rubles

Refrigeration equipment:

• Refrigeration cabinet ARIADA R1400M - 53,920 rubles
• Freezer cabinet ARIADA R750L - 68,121 rubles
• Cooled table HICOLD GN 11/TN - 59,990 rubles
• Ice maker ICEMATIC E21 W - 57,622 rubles
• Vertical confectionery display cabinet HICOLD VRC 350 - 92,450 rubles

• Mixer KITCHEN AID 5KSM150PSEWH - 60,990 rubles
• Mixer ROBOT COUPE Mini MP 190 Combi - 37,384 rubles
• Meat grinder “Convito” HM-22A - 39,130 ​​rubles
• Slicer “Convito” HBS-220JS - 18,340 rubles
• Vegetable cutter “Convito” HLC-300 with a set of knives - 50,820 rubles
• Glass washing machine (dishwasher) MACH MB/9235 - 72,444 rubles

Bar equipment:

• Saeco Syntia Cappuccino coffee machine - 73,750 rubles
• Bar mixer BL-015 - 8,750 rubles
• Juicer ERGO MK-8000 - 10,360 rubles

Technological equipment:

• 2 single-section washing baths VM 1/5 e - 7816 rubles
• Two-section washing bathtub VM 2/5 ots - 7,598 rubles
• 2 industrial wall tables - 8,734 rubles
• 2 tables of working island SPO 9/6 ots - 7,902 rubles
• 4 racks with solid shelves SK 1200/500 - 59,284 rubles
• 2 exhaust hoods ZVP 10*8 - 19,692 rubles
• 2 exhaust hoods ZVO 12*10 - 31,504 rubles
• 4 solid wall shelves PN 6/4 - 6,636 rubles
• Island table for waste collection SPS-111/900 - 8,674 rubles

Kitchen utensils and equipment - gastronorm containers for cooking and storing food, frying pans, cauldrons and pots, cutting boards, ladles, graters, etc. The total cost is 45,545 rubles.

• Chef's knives (4 items) - 17,253 rubles
• Serving items - 38,460 rubles
• Porcelain dishes - 59,420 rubles
• Cutlery - 15,099 rubles
• Glassware - 23,280 rubles
• Furniture for guests (30 seats) and staff - 191,014 rubles

The total cost of equipping the cafe is 1,589,091 rubles

Equipment data is given based on the company’s finished projects “ MAPLE" The price may be reduced due to discounts.

Registration

The optimal form of work in catering would be. At least for cafes selling alcohol. A significant plus is the minimum amount of authorized capital (this is what the entrepreneur risks in case of bankruptcy) - 10,000 rubles.

List of documents. What you will need for registration:

1. Registration certificate
2. Certificate of TIN assignment
3. Extract from the Unified Register (USRIP)
4. Information letter from Rosstat about OKVED codes:
   55.30 Activities of restaurants and cafes
   55.40 Bar activities
   55.52 Supply of catering products. This includes the activities of public catering enterprises in the production of public catering products, their delivery
   If the cafe offers additional services, you can choose from the classifier (for example, 92.72)
5. Certificates of registration with the Federal Compulsory Medical Insurance Fund, Social Insurance Fund, Pension Fund of Russia
6. Agreement with the bank on opening an account
7. Confirmation of registration of cash register equipment (cash register equipment)
8. Order on the appointment of a manager, chief accountant, cashier-operator
9. Audit trail and complaint book

For premises:

1. Confirmation of the right to use the premises (lease agreement or certificate of ownership)
2. BTI passport with floor plans and explication
3. Engineering projects (see above)
4. Conclusions on projects issued by GAPU and MVK
5. Evacuation plan and fire instructions
6. Alarm service contract

Permissions:

1. Production and technical control plan agreed with the SES
2. Certificate of examination for compliance with sanitary standards
3. Conclusion of the Ministry of Emergency Situations on fire safety
4. Conclusion of the SES on the availability of the necessary equipment and premises
5. Sanitary passports of the facility and vehicles
6. License to sell alcohol
7. Hygienic conclusion on raw materials and ready meals from Rospotrebnadzor
8. Staff medical examination results

Facility maintenance agreements:

1. Removal and disposal of solid waste and biological waste
2. Contract for deratization, disinfection and disinfestation
3. Contract for cleaning the ventilation system
4. Contract for washing workwear
5. Agreement for the removal and disposal of fluorescent lamps

The optimal solution for a starting entrepreneur is to order the preparation and approval of documents from specialized companies. This will save both nerves and time.

Taxes

Restaurateurs from the regions should take a closer look at UTII - a single tax on imputed income. If, unlike Moscow and some regions, it works for you.

UTII exempts from payment of property tax, profit tax, and personal income tax (for individual entrepreneurs).

The essence of the tax is that you need to pay based on a certain basic profitability established by the state for a particular type of activity. For catering, the guidelines are the area of ​​the hall or the number of people on staff. When calculating, regional coefficients and a deflator coefficient are used. 15% of the calculated basic return is paid.

But, as already said, UTII does not work in Moscow. Therefore, it will be a priority. To switch to it you need:

1. Have up to 100 employees on staff
2. Have an annual income not exceeding 60 million rubles
3. Do not open branches
4. The participation of other companies in the capital of the LLC should not exceed 25%

You can submit an application within 30 days from the date of registration.

The tax rate under the simplified tax system is calculated in two ways:

• You deduct 6% from income
• Deduct 15% from the difference between income and expenses

VAT, income and property taxes are not paid under the simplified taxation system.

Staff

The cafe format in most cases allows staffing without any problems. Highly qualified specialists should be the director, administrator and cooks. There is less demand here for waiters and bartenders, unlike in a restaurant. A desire to work, friendliness and basic communication skills are enough. The rest comes from instruction and practice.

The staff of the restaurant includes:

• Director. Estimated salary - from 70,000 rubles
• Chef. Estimated salary - from 70,000 rubles
• 2 general purpose cooks. Estimated salary - from 40,000 rubles
• 2 hall managers. Estimated salary - from 35,000 rubles
• 4 waiters. Estimated salary - from 25,000 rubles
• 2 bartenders. Estimated salary - from 30,000 rubles
• Delivery driver. Estimated salary - from 35,000 rubles
• Storekeeper. Estimated salary - from 35,000 rubles
• 2 cleaners. Estimated salary - from 15,000 rubles
• 2 dishwashers. Estimated salary - from 15,000 rubles

Senior and administrative staff work five days a week. Kitchen, service and stewarding on schedule 2/2.

Total monthly wage costs: 580,000 rubles.

Profitability and payback

At the menu development stage, the chef draws up technological maps and determines the food cost of the dish - its cost as a percentage of the selling price. In cafes and bars this figure is around 12-16% (on average). At the same stage, a margin is formed - a markup, which will be the restaurateur’s profit.

It is easier to pay for a cafe or bar than a restaurant. There is less investment, a simpler format and a less demanding client. People come to cafes to spend time in company, often not paying attention to the little things.

Giving average profitability and timeframes for achieving payback in the case of a cafe is quite risky. Fresh bars can receive a profitability of 300%, and the markup on pizza starts from 500%. It all depends on the format and organization of the process.

The formula by which profitability is calculated looks like this:

P=PR/(OPAsr + OAsr)

• P - actually, profitability
• PR - profit for the period
• OPAsr – average cost of fixed production assets for the period
• ОАср - average value of current assets for the period

Practice shows that typical private cafes pay for themselves in 12-15 months. It is quite possible to rely on this result.

An aspiring restaurateur has the opportunity to increase his chances of success and “survive” the most difficult first year. Contact the company for expert support MAPLE", its specialists have opened 1,200 establishments throughout Russia. This experience will definitely come in handy.

Attention! The free business plan offered for download below is a sample. A business plan that best suits the conditions of your business must be created with the help of specialists.

Download a ready-made business plan for a cafe with calculations for free

What is a cafeteria, what are the trends in this market segment

We are faced with the task of opening a highly profitable catering establishment in the form of a cafeteria in order to make a profit and meet the demand for catering services.

A cafeteria implies a small outdoor establishment. It is equipped with tables and chairs, often with a bar counter. The assortment includes only simple ready-made snacks, alcoholic, low-alcohol, non-alcoholic and tobacco products.

Of course, the main emphasis of the cafeteria will be on beer and accompanying snacks and ice cream. In the summer, the cafeteria is able to sell up to 2 tons of beer per month.

To successfully implement the project, it is necessary to determine the target audience and wisely choose the location of the cafeteria. The project will pay off faster if there are few public catering establishments in a similar price segment nearby.

The markup on goods is of no small importance.

It depends on what exactly you plan to make money on: the cost of products or their turnover.

The optimal markup on drinks is 100-150%. But on food you can make a markup from 200% to 1000%.

Market analysts claim that such a cafe pays for itself in a season or two.

This market segment is constantly growing.

In 2015, the catering market is projected to increase by another 20%. But even this pace does not fully satisfy demand.

Business plan for opening a cafeteria from scratch

Material and technical base of the cafeteria

The main material and technical equipment of the cafeteria looks like this:

• Tent or marquee;
• Work furniture;
• Refrigeration and commercial equipment;
• Tables and chairs;
• Disposable tableware.

Another possible option is a trailer for sale with tables and umbrellas.

Estimated Costs

Taking into account one-time expenses and monthly payments, the cafeteria project will cost 1 million rubles. The project implementation plan involves a loan in the amount of the required amount for a period of 24 months.

Consumables include:

• Taxes (profit, property, VAT, income tax, social payments) – 71,200 rubles/month;
• Salary – 253,980 rubles/month;
• Garbage removal, electricity – 5000 rubles/month;
• Toilet maintenance – 18,000 rubles/month;
• Plot rent – ​​4000 sq.m.;
• Trade equipment – ​​302,000 rubles.

The purchase of products for sale will cost from 50 thousand rubles.

Estimated Income

The revenue part must be considered based on the duration of the project we take – a year or two. It will be formed due to the cost of products (here we are talking about the markup) and the quantity of goods sold (turnover).

Revenue from the sale of drinks (minimum cost 55 rubles, from 600 orders per month) – from 35 thousand rubles. up to 1 million rubles Revenue from the sale of snacks and main courses (minimum cost - 85 rubles, from 190 orders per month) - from 16 thousand rubles. up to 500 thousand rubles.

The payback period for the project does not exceed 6 months. The profit from the implementation of the project over 24 months amounted to 15 million rubles.

Table No. 1. Potential for consumption of cafeteria services in Russia

Possible risks

It is necessary to realistically assess risk factors when implementing a project. These include administrative obstacles and bureaucracy of the state apparatus, the seasonality of the project, dependence on weather conditions, and high capitalization of investments.

Conclusion

This catering establishment, despite the risks and large initial investments, is profitable and has further growth prospects.

Opening a coffee shop from scratch

• How much money do you need to open a mini-cafe?
• Choosing a room for a cafe
• Which tax system to choose for a business when opening a mini-cafe
• Fixed expenses of the cafe
• How much can you earn by opening a mini-cafe?
• Step-by-step opening plan
• Do I need permission to open a mini-cafe?
  • • • Similar business ideas:

Today, a common method of entering the restaurant business is to open a small, so-called mini-cafe. You can't think of a better option for a budding entrepreneur. Firstly, the popularity of public catering among the country's population is increasing every year. Secondly, the market is still ready to accept new players, despite high competition. Thirdly, to open a cafe you don’t need a wealth of experience and “bumps full of years of experience” - there are plenty of franchise offers in this area.

At the same time, there is no need to stand out with any exotic assortment. In establishments of this type, the main emphasis is on cold appetizers - salads, sandwiches, pizza. Hot items include soups, semi-finished products, desserts. Most of the prepared dishes are imported.

According to some representatives of the restaurant business, the most successful mini-cafes are those that sell fresh pastries and cakes. That is, products that are always in demand in such establishments. A good location and low prices are also important - the main criteria for the success of a mini-cafe.

How much money do you need to open a mini-cafe?

According to economists' calculations, even a small cafe will require investments of at least 700 thousand rubles. And this despite the fact that the premises for the cafe are rented. Mandatory costs include:

• Purchase of kitchen equipment and furniture. The most expensive elements are refrigeration equipment (150 thousand rubles), ventilation system (100 thousand rubles), tables and chairs (7 thousand rubles per seat), bar counter (70 thousand rubles). In total, this cost item will cost at least 500 thousand rubles. Read the article for more details: How to choose equipment for a cafe.
• Repair and design of premises. The size of this article directly depends on the taste and wishes of the owner. You can make a modest layout for 200-300 thousand rubles, or you can spend several million to create a unique and original interior.
• Installation of automation programs and anti-theft systems - about 70-90 thousand rubles.
• Purchasing an alcohol license (if required) - 60 thousand rubles.
• Other expenses, including the purchase of cash register equipment, specials. clothes - another about 40-50 thousand rubles.
• Advertising and promotion of a cafe - about 30 thousand rubles.
• It is recommended to put some of the funds into a reserve for the first months of possible work in the red. And in general, the savings at the start are not worth it. Some entrepreneurs manage to conclude a “rental holiday” agreement with the owner of the premises. This is when a cafe is given the opportunity to avoid paying rent for several months in order to have time to “get back on its feet.”

The issue of business planning is discussed in more detail in the article: Business plan for a small cafe.

Choosing a room for a cafe

Establishments such as small cafes, designed more for the casual visitor, are recommended to be located on the central streets of the city, on the first floors of houses with stained glass windows. The following indicators are important here:

1. Passability of people. The presence of office and shopping centers and public transport stops plays a big role.
2. The purpose of the premises is what object it was previously used for. It is good if the premises were previously used as a restaurant or cafe. In this case, no global redevelopment will be required, since the premises will already meet the requirements for public catering establishments (SES, fire safety). This, of course, will save quite a bit of the businessman’s money.
3. Electricity connection power. If the permitted power is at least 75 kW, then this is quite enough to operate a full-cycle kitchen. If this figure is less, then the connection of additional capacities will be required, which is associated with considerable financial investments.
4. Lease contract. The longer the term of the lease agreement, the better. Ideally, the lease agreement for a cafe premises should be drawn up for a period of at least 5 years. Since only in the first 1-2 years the cafe will recoup the invested funds, and the rest of the time brings the coveted income to the owner of the establishment. Agreements for a period of less than 12 months should not be considered at all, since such conditions will not allow obtaining a license to sell alcohol.
5. If the cafe plans to sell alcohol, then such indicators as distance from residential buildings and social facilities are important. purpose - at least 25 m, and room area - at least 50 m2. Otherwise, obtaining a license will be impossible.

Which tax system to choose for a business when opening a mini-cafe

It is quite enough for a small establishment to register a regular individual entrepreneurship. However, in the overwhelming majority of cases, it is the LLC (legal entity) that registers the “cafes”. The reason is simple - alcohol licenses are issued only to legal entities. By the way, about the license. The cost of obtaining an alcohol license is about 60 thousand rubles, and the time to obtain it takes at least 4 months.

Since 2013, public catering establishments have been given the right to choose which taxation system choose: general, simplified tax system, UTII or buy a patent. Which is more profitable? Today, perhaps, this is a special one. regime - a single tax on imputed income (UTII), when the tax is paid based on the square footage of the premises for serving visitors. The larger the area, the higher the tax.

Control over the activities of the cafe

The big advantage of a mini-cafe is that full control over its activities can be exercised personally by the owner of the establishment. The efficiency of the enterprise, in most cases, only increases from this. However, additional security against theft and loss is still necessary. This requires a set of measures, which includes:

• cafe automation system;
• video surveillance system;
• regular scheduled and unscheduled inventories;
• a fair system of employee motivation;
• immediate dismissal of employees found stealing proceeds, even with the initiation of a criminal case.

Fixed expenses of the cafe

The main expense item of the cafe is payment of wages to employees and insurance payments. 200-250 thousand rubles are allocated monthly for these purposes. (15 people). In second place are rental payments and utilities - another 70-100 thousand rubles. monthly. Then there are taxes and other expenses - about 50 thousand rubles. Total monthly expenses of a small cafe range from 350-500 thousand rubles. Anything less will most likely not work.

How much can you earn by opening a mini-cafe?

The profitability of a cafe depends on many factors. As a rule, when drawing up a business plan, it is customary to calculate the profit of a cafe based on 15,000 rubles for every 10 m2 of area of ​​the establishment.

Let’s say that the cafe is visited by 40 people every day (this is an extremely low figure), and the average bill of the establishment is 400 rubles. Then the daily revenue will be 16 thousand rubles, and the monthly revenue will be 480 thousand rubles, which will already allow you to work with a slight plus.

According to experts, the payback period for a cafe is at least 1.5 years, and this is subject to a good location. A more likely period is about 3-4 years. The normal profitability of a business is considered to be 20-30%.

In conclusion, a few more tips. If the space for a cafe is very limited, it is better to install high display cases with a convenient window - this way you can optimally and appetizingly display all the products. It is desirable, however, that the design of the display cases allows visitors to freely select the dishes they like and pay at the checkout. Thus, time is saved on serving visitors and the workload of staff is significantly relieved.

Step-by-step opening plan

In order to open your own mini-cafe, you need to draw up a detailed business plan. First of all, you need to decide for yourself in what area your establishment will operate, be it national cuisine or a pizzeria; in addition, you need to know your target client and their approximate income level. In addition, you should definitely take into account the presence of competitors and engage in constant business analysis. Marketing will also be an important part of the business, and pre-opening advertising campaigns will get you off to a good start in the business. You definitely need to acquire all the necessary equipment and find the necessary suppliers with minimal financial costs so that the profit satisfies you as an entrepreneur. Do not forget that to open a business you need documentation, which you need to acquire even before the start of your activity.

What equipment to choose for a mini-cafe

In general, this type of establishment does not require much equipment, but it still plays a significant role. Depending on the theme of the establishment, it is necessary to contain a certain style. For example.

1. If this is a national cuisine, then the design of the room may contain some of the national attributes.
2. The pizzeria should have something Italian in its decoration.

In addition to the design itself, you also need equipment in the kitchen:

• small household appliances (food processor);
• large household appliances (gas stoves).

You should not skimp on equipment, as it is the key to quality food for your customers, who will come back again and again, and maybe bring friends if you feed them deliciously, which is precisely the secret recipe for success.

Which OKVED ID should you indicate when registering a mini cafe?

For mini-cafes, you can use the usual code for restaurants and cafes: 55.30.

What documents are needed to open

To open a mini-cafe you will need this list of documents.

For a long time, we can observe that more and more new catering establishments are opening, be it cafes or restaurants. According to statistics, many of them close in the first year of existence.

The reasons may vary. These include poor quality services and improper management. Therefore, it is important to draw up and approach this matter responsibly even at the planning stage. Let’s draw up a financial plan, but first we’ll look at the features inherent in this document.

Project Description

IN project description business plan indicates:

• type of cafe, its location, address;
• room area, number of seats;
• a complete list of equipment and inventory that needs to be purchased is determined;
• staff. When carrying out activities in 1 shift, you will need: an administrator, a cook, a waiter, a cleaner. With shifts, the number of personnel will be doubled.

If a business plan is drawn up to receive a grant, it is necessary to take into account the relevance and benefit to the population, socio-economic indicators, and the possibility of creating new jobs.

When drawing up a plan for investors, it is important to make accurate estimated calculations of costs, income, profitability and payback time of the project. Private investors are primarily interested in these components.

Market analysis and choice of cafe type

In preparation for the opening, you need to carry out market and competition analysis. It will help determine what type of cafe will be in demand in a particular city or area.

Wherein determine:

• standard of living and income of the population;
• number of residents (ratio of youth, working-age population and elderly);
• division of cafes into categories;
• location of such establishments;
• demand for services of this kind.

Having carried out such an analysis, it will be possible to implement a pricing policy, determine the type of cafe, and select a menu.

The next step will be analysis of competitors' activities. Having identified mistakes in the activities of competitors, the main thing is to prevent them from appearing at home. It is important to add some “zest”.

The costs of opening a cafe are determined type of establishment. Today the following are considered relevant and in demand:

• children's cafes;
• Internet cafe;
• anti cafe;
• sushi bars;
• pancakes

The features of various types of cafes and examples of their opening are discussed in the following video:

The success of a cafe largely depends on its competent location. Focusing on a wide audience, you need to make sure that the establishment is located in a busy, densely populated area. Thus, today’s mega-popular Internet cafes and anti-cafes are unlikely to be particularly in demand in cities with small populations; they are most popular in megacities.

Important principles are considered:

• convenient access roads and parking;
• being “in plain sight”, near train stations, bus stops, and in shopping centers.

When opening, for example, a youth or children's cafe, it is advisable to make sure that it is located in the city center, park, near entertainment clubs, an institute, etc. Accordingly, the rental price will be much higher.

Providing such a service as a business lunch will be more in demand near business centers.

If you have not yet registered an organization, then easiest way This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue and will completely replace an accountant at your enterprise and will save a lot of money and time. All reporting is generated automatically, signed electronically and sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Menu development

To work, you need to develop a cafe menu. It is advisable to prepare the usual everyday and festive (banquet) items.

The menu should match the type of cafe.

What will attract visitors to the establishment is not only the quality of the prepared dishes, but also their names. It is recommended to avoid banal names. You can make some originality both in the description and name of the dishes.

When creating a menu, it is important to determine at this stage exactly where groceries will be purchased for their preparation, select responsible suppliers.

The classic menu includes no more than 40-50 dishes and 30-40 drinks. You can update the list of dishes for the holidays (New Year, Easter, March 8).

Financial plan

So, using an example, you can determine the volume of approximate investments, profitability and calculate profitability.

Target: opening of a children's cafe.

Description of the project. It was decided to open a children's cafe with 50 seats in a busy place in Kazanso with an average bill of 500 rubles per person. In addition to the hall there will be utility rooms and a kitchen.

The target audience: children, mothers or grandmothers, couples with children.

Schedule: from 9.00 to 21.00.

Market analysis: The premises for the cafe were chosen not far from a place where people relax - a park. There are catering establishments in this area of ​​the city, but there are no children's cafes among them.

Competitive advantages compared to other establishments: the presence of a bright design, a system of discounts for regular visitors, an entertainment program for children.

Marketing policy. It is planned to conduct an advertising campaign at the initial stage. Further customer acquisition is based on advertising on social networks and distribution of leaflets.

Equipment. Conclude contracts for the supply of production equipment and furniture:

Staff. At the initial stage, it is planned to hire: an administrator, 2 cooks, 4 waiters, 2 cleaners. Accounting services will be performed by a freelance accountant.

Calculation of profits and expenses

Opening costs will be:

1. Rent of premises - 25,000 rubles/month.
2. Renovation of the premises - 150,000 rubles.
3. Purchase of decorations and designer services - 150,000 rubles.
4. Advertising campaign - 20,000 rub.
5. Purchase of furniture and equipment RUB 350,000.
6. Salary per month - 180,000 rubles.
7. Purchase of food: 100,000 rub.

Budget cafe: We have our own funds to open a cafe. Planned get a grant from the Ministry of Economy in the amount of 200,000 rubles under the program to support young entrepreneurs.

For a cafe to operate at break-even, the average bill should be at least 500-600 rubles. Then pay off business will be able to do so in a year.

Tips for starting such a business are outlined in this video:

Marketing plan

Events will help attract visitors advertising campaign. Here you can use both free and paid methods.

It is advisable to conduct such campaigns not only at the initial stage, but also regularly thereafter.

Let's introduce some ways to conduct an advertising campaign:

1. posters;
2. business cards;
3. radio advertising;
4. partner exchange (for example, a taxi driver can distribute business cards among his clients in exchange for advertising of his services by employees of a new cafe);
5. create a page on social networks and advertise your services in this way.

It is also important to provide Additional services in the cafe price list. Holding fun children's parties, corporate events, and weddings will bring additional income. It would be good if a separate hall, prepared specifically for these celebrations, would be used for these purposes.

Sequence of actions to open this business

To organize a business, it is important to resolve legal issues at this stage:

IMPORTANT. When choosing a method for carrying out the activities of an individual entrepreneur or LLC, you need to proceed from whether you plan to sell alcoholic beverages in a cafe, since only legal entities (LLC) can obtain permission to sell. Licenses are not issued to individual entrepreneurs.

At selection of premises it is important to pay attention to:

• rent price;
• room layout, condition;
• number of inputs and outputs;
• availability of public transport stops, remoteness;
• how the room was previously used;
• Does it comply with fire and sanitary safety standards?

It is advisable, when choosing premises for a cafe, to give preference to those located on the first floors.

Cafe design very important. It must reflect its name and match the type. In this case, it is advisable to contact professional florists and designers. You should not save your budget, because with a competent approach to the design of the establishment, all investments will easily pay off.

Equipment costs depend on what kind of dishes you plan to prepare. They must be specified in the business plan. There must be equipment for both storing food and preparing it.

So, classic set of equipment can be called:

This list should also include the necessary furniture for the hall and utility rooms, plumbing fixtures, interior items, lamps, etc.).

In a business plan, it is preferable to divide the purchased equipment into categories.

It is no less responsible to approach the selection personnel. There is no need to hope that over time they will learn everything. It's better to hire professionals. Unqualified, rude staff and tasteless food are ready to deprive the cafe of visitors once and for all.

Creating a cafe is not easy and expensive, but with the right approach, the money invested can easily be returned back.