How to open a fishing business from scratch. How to open a fishing store from scratch? Financial calculation and payback

13.07.2023

If you are interested in the topic of how to open a fishing store, you are doing absolutely right, because experts consider this business to be one of the most profitable.

♦ Capital investments – 1,500,000 rubles
♦ Payback – from 8 months

In terms of passion, amateur fishermen can only be compared to casino players.

They are ready to give up bread in order to buy the coveted bait, they are ready to show miracles of resourcefulness, making a nest egg from their wife to buy another fishing rod, and even in the greatest crisis they do not want to give up their hobby.

This passion can and should be used to build a profitable startup.

Interested in the topic, how to open a fishing store, you are doing absolutely right, because experts consider this business to be one of the most profitable.

Naturally, if you think through all the nuances when starting a business from scratch.

Competition in this sector is not too great, but it still exists.

If you want your fishing store to start making a profit in a short time, consider the advice of those who have been in this business for a long time:

Think ahead about your competitive advantages.
There are many standard markets that sell goods for fishing and tourism.
You must come up with an original concept, for example introducing a new supplier in your city.
Constantly work to update your product range.
This market is developing very quickly, and you need to be aware of new products in order to offer them to your customers.
Ruthlessly part with anything that doesn't sell well, even if the supplier offers you favorable terms of cooperation.
You shouldn’t start this business from scratch if you don’t like fishing and don’t know anything about it.
This business brings profit only to those who love fishing and tourism.
There is no need to spend a lot of money on a big advertising campaign.
A bright sign, a cot in front of the door, outdoor advertising in the form of leaflets and communication on fishing forums are enough.
Another effective marketing move is to participate in fishing championships and various city festivals as a sponsor.
Remember that there is no advertising tool better than word of mouth.
You need to look for contacts with fishermen in your city and invite them to your store.
If they are satisfied with the assortment and prices, then have no doubt that soon all their comrades will be purchasing fishing gear from you.

How to open a fishing store: assortment

Based on the area of the fishing store, create an assortment of products.

Naturally, you should have everything you need for fishing, from hooks to expensive spinning rods.

You can’t limit yourself to just specialized fishing products.

It is worth trying to expand your customer base by selling:

clothing: camouflage, thermal underwear, raincoats;
furniture: folding tables and chairs, carp chairs;
tents and air mattresses;
dishes;
accessories such as sunglasses or waterproof document bags;
souvenirs and other things.

Do not sell low-quality Chinese goods, even if you can put a 100–200% markup on them.

Fishermen are spoiled and brand-savvy people; having bought a low-quality product from you once, they will no longer come to your store.

The best fishing brands: SALMO, Flagman, Shimano, Yo-Zuri, Berkley and others.

How to open a store from scratch: customer base

Often entrepreneurs who ultimately give up the idea of opening a fishing store are prompted to do so by the argument: “Yes, how many of those fishermen do we have? You will never build a customer base. It’s better to sell something that people need more: clothes/products, etc.”

This is an erroneous opinion, because, according to the latest research, there are about 20% of amateur fishermen, hunters and tourists in our country.

And all of them are your potential clients.

Let's say you decide to open a fishing store from scratch in a city of 200,000 people.

The number of your clients is 40,000.

This is a very good market and if you can interest them by correctly forming the range of goods and setting a reasonable pricing policy, then you will not have problems with profit.

If we talk about gender, then you need to work focusing on men, because they are the main clientele of fishing shops:

How to open a fishing store: calendar plan

If you are opening a fishing goods store, then you should start with specific calculations that correspond to prices in your region and drawing up a calendar plan, outlining by month how much you need to implement a particular stage.

It is quite possible to open a fishing store within 3-5 months after the idea comes up, if you do thorough preparatory work:

Stage	Jan	Feb	Mar	Apr	May
Registration, bank account
Repair work
Equipment installation
Recruitment of sales consultants
Agreements with suppliers, procurement
Opening

Deciding to open a fishing store: all the components of launching a startup

Entrepreneurs dreaming of owning a fishing store are unsure where exactly to start a startup.

Of course, the first thing to do is to carry out preparatory work to understand whether such a business has any prospects in your city.

If you definitely decide to open a fishing store, then you need to start implementing the plan with the registration procedure and repair work on the premises.

Registration

First of all, you need to decide which registration form you choose: individual entrepreneur or LLC.

If you do not have much experience in business and are not going to open a huge fishing store, the area of which would be more than 150 square meters, then an individual entrepreneur is quite suitable.

The most convenient form of taxation is UTII, if for some reason this does not suit you, then the most acceptable option is the simplified tax system of 15%.

OKVED code for fishing stores is 52.48.23.

You also need to renovate the selected premises, making it safe for buyers and obtain work permits from Rospotrebnadzor and the Fire Service.

Try to fulfill all their requirements so as not to run into fines in the future.

Premises for a fishing store

Interesting fact:
One day, US President Jimmy Carter was fishing when a water rabbit swam up to his boat, hissing threateningly and trying to climb aboard. Carter fought him off with an oar, after which the rabbit turned around and swam away. The story made headlines such as "President Attacked by Rabbit," and Carter's critics began to see the incident as a symbol of his weak policies and future disastrous election defeat by Reagan a year later.

The location of a fishing store is a serious issue that future entrepreneurs must decide.

High traffic of people does not play such an important role as in the case of clothing or food stores, but still there is no need to climb to the outskirts.

If your prices are not significantly lower than those of your competitors, then potential customers simply will not be willing to travel that far to get to you.

If you decide to open a department store (fishing and tourism), then rent a premises with a total area of at least 60 square meters, so that in addition to the sales area, you can equip it with a warehouse, a service room and a bathroom.

There is no need to spend a lot of money on renovations.

Male clients will be little interested in whether the color of the walls matches the tone of the tiles on the floor.

They will be more concerned about whether they can catch “a big pike with this wobbler.”

In order to open a fishing store from scratch, separate one-story buildings, basements, 1–2 floors of multi-story buildings, and pavilions in shopping centers are suitable.

If you open your shop on the ground floor, then take care of a good lighting system; fishermen will not appreciate the romantic twilight.

Fishing store equipment

A fishing store is not too different from other markets in terms of purchasing equipment.

In addition to standard racks and shelves, you need a rack with hangers for work clothes, stands for fishing rods and spinning rods.

It is better to store small goods (baits, hooks, etc.) in a closed display case and display them to customers yourself.

Equipment costs for a fishing store will be as follows:

Expense item	Amount (in rub.)
Total:	150,000 rub.
Glass showcase-counter	20 000
Open shelving	15 000
Shelf opening	15 000
Rack and hangers for camouflage clothing	10 000
Stands for fishing rods and spinning rods	8 000
Furniture for warehouse and service room	30 000
Cash machine	10 000
Bathroom equipment	12 000
Other	30 000

Fishing store staff

Fishermen are predominantly men, which means they will treat the young lady at the sales counter with distrust.

Hire only men as sellers and those who themselves cannot imagine their life without fishing and can talk about the features of the goods based on personal experience.

How many salespeople you need depends on the size of your store and its operating hours.

For example, for a store with a sales area of 40 square meters and which is open seven days a week, you need four salespeople: 2 per shift.

Make it a condition that each of your sellers devote one day a week to fishing: testing new products.

This way your consultants will be able to improve their skills.

In addition to salespeople, you need a cleaning lady.

As for bookkeeping, see for yourself whether you can combine administrative functions with bookkeeping.

The manager of a fishing goods store has a lot of work: he must supervise the work of his subordinates, replenish the product range, constantly look for new suppliers, etc.

It is still better to conclude an agreement with an outsourcing company rather than deal with accounting issues yourself.

Those who decide to open a fishing store can expect the following expenses for staff salaries:

How much does it cost to open a fishing store?

A fishing store is not a startup that can be opened inexpensively.

Large start-up capital is needed primarily for the first purchase.

To create a normal assortment of goods, at least for several thousand articles, you need to spend at least 1 million rubles.

You can spend a smaller amount if you do not intend to sell such expensive goods as boats and motors in the store.

But still, don’t count on being able to spend a couple of hundred thousand rubles, because spinning rods, tents, camouflage clothing and other goods are not cheap even to purchase.

To open a fishing store with 60–70 square meters, you need to collect about 1.5 million rubles in start-up capital.

And also, given the fact that in the first months the store will bring minimal profit, you should include in the financial plan the amount of monthly expenses multiplied by 3.

Every month, get ready to spend about 500,000 rubles on staff salaries, rent, replenishment of inventory, taxes, etc.

If you open a fishing store, how much can you earn from it?

The profit of your fishing store will depend not only on the number of customers who visit you daily and not only on the amount of their purchases, but also on what markup you put on your product.

The main thing in this matter is to stay within limits.

A markup that is too small will lead to financial losses, while a markup that is too large will lead to loss of customers. On inexpensive consumables (hooks, fishing line, bait, etc.) you can put a markup of 100%, but on more expensive ones - no more than 50%.

Let's take an average markup of 65%.

Having made a purchase of 1 million rubles, you will earn over 650,000. The faster you sell everything, the more intense the turnover in your store will be.

According to recent studies, each fisherman/tourist spends about 6,000 rubles a year on his hobby.

We have already calculated that in a city with a population of 200,000, about 40,000 of your potential clients live.

Let's say there are 6 fishing stores in your city.

We divide potential clients equally between them, so each store has approximately 6.5 thousand clients. 6,500 people x 6,000 rubles is about 40 million rubles in annual profit.

More than 3 million rubles per month.

Agree, these are sufficient indicators to start studying the topic in more detail how to open a fishing store.

Download a ready-made business plan for a fishing store with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

We invite you to watch a funny video

about a married couple’s trip to a fishing store:

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Fishing is a favorite hobby of millions of men. This means that opening a fishing store is a good idea for business. But there is a long way from the idea to the implementation of the plan in practice. How to open a fishing store and how much will it cost? We answer questions.

Business classification

Let's start with the fact that when you decide to open a fishing store, you should decide on the level of business. What exactly do you want: start just with the fishing department in the sporting goods store or open a large specialized store in which a buyer who comes to buy a hook will eventually buy a spinning rod, a set of jigs, and an inflatable boat? Your choice at the initial stage determines the size of the required premises, the quantity, as well as the range of goods.

But you can follow another principle of organizing trade: choose one or two brands of similar goods and deal only with their sale. In this case, you can enter into an agreement with a specific company for the wholesale purchase of their goods and sell gear of certain brands at reasonable prices. Another example of such a business is fishing supermarkets, in which several specialized retail outlets with different fishing equipment are collected under one roof.

Registering a business

So, once you have decided which retail outlet you will open, you need to complete a number of formalities:

Decide what you will have: or, and go through state registration. In practice, it is easier to register an individual business. In addition, it is easier for individual entrepreneurs to keep records. And from the taxation systems, experts recommend choosing in this case (if in your region it is impossible to use UTII for some reason, then you should choose the simplified tax system of 15% - income minus expenses).
Select codes: 52.48.23 Retail sale of sporting goods, fishing equipment, camping equipment, boats and bicycles
Register with the territorial body of the Pension Fund.
Buy or rent premises.
Obtain a work permit from Rospotrebnadzor.
Obtain a work permit from the State Fire Inspectorate.
Make a list of goods and order wholesale supplies.
Select staff (if, of course, you plan to use hired workers).
Order a sign and organize advertising.

By the way, a license for a fishing store is not needed, since the sale of fishing equipment is not licensed.

There will be a store!

Choosing a location for a future store is an important point. After all, profit directly depends on how convenient the location of the outlet is. Therefore, it is worth giving preference to premises located in places of constant human flow: public transport stops, large parking lots. This could be a small boutique in a shopping center, where there are always a lot of people, or a cozy store in the basement of a residential building, where there are shoe repair shops or key making shops nearby.

As for the area of the retail outlet, it should be such that it can easily accommodate the entire assortment of the store. It is worth paying attention to the fact that all goods must be neatly laid out and clearly visible to the buyer. This means that the store area must be at least 80-85 square meters.

Market analysis

Everyone understands that fishing gear is not bread or matches. And no one will buy them in the first place. But, nevertheless, there is a category of people who annually spend a significant amount on fishing gear and accessories. If we are guided by statistics, then for every 300,000 population there are approximately 25,000 potential fishermen who regularly purchase goods from fishing tackle stores. And if you consider that each of them will spend approximately 4,000 rubles per season on updating their gear, it turns out that the stores will earn 100,000,000 rubles from customers. Are you encouraged and inspired by these numbers? You shouldn’t rejoice ahead of time, because you also need to take into account the presence of competitors who are already operating in the market. Let's look at the statistics again: for a store's income to be at the level of 4,000,000 rubles, there should be no more than 25 fishing stores for every 25,000 potential buyers. Now count the current competitors in your city. If the market situation allows you to occupy a free niche, then you can open a business.

Range

As for the assortment of a fishing store, it is better to combine the sale of goods directly for fishing with the sale of tourist accessories. This will be convenient for customers who will be able to buy fishing rods, floats, hooks, lures, barbecues, tents, camping furniture, and even inflatable boats in one place.

If you approach the selection of goods from a scientific point of view, then you should ensure the sale of at least twenty product groups. In this case, the main product should be fishing gear (fishing rods, spinning rods), and additional products should be consumables (bait, fishing accessories, fishing line, floats, etc.) and related products (equipment, tourist equipment, clothing and shoes for fishermen). In percentage terms it will look like this:

basic goods – 60%,
consumables – 30%,
accompanying – 10%.

Pricing

As for prices in a fishing store, not everyone knows that all goods there are sold with fairly decent markups. For example, the sale of basic goods at retail involves a markup of 25 to 75% depending on the product, and consumable goods are sold, as a rule, with a markup of 100%. If we are talking about selling goods from well-known manufacturers, then the markup can reach 300%. Agree, with such pricing it is not difficult to recoup the costs of wholesale supplies. The choice of suppliers of goods is also of great importance. These should be reliable companies with a good range. You can also select several suppliers of different product groups with the most suitable prices.

Staff

The issue of personnel in this case is extremely important, since you are going to open a fishing goods store and sell a specialized range. This means that sellers must at least understand it, and better if they are amateur fishermen. On the one hand, a store where the vast majority of customers are men should hire a female salesperson. But in this case, this will be justified only if she has an excellent understanding of the product and can advise a novice fisherman on all issues of interest. Unfortunately, such applicants for consultant vacancies are quite rare, so it is better to choose several men who are well versed in the topic. A small retail outlet will require three or four salespeople.

Production points

Of course, the most important thing for any store is the product. But do not forget that the retail outlet needs to be prepared for opening: make repairs and install commercial equipment. In this case, it is important to choose the right display cases, racks and drawers, where the entire assortment will be laid out and all the camping equipment will be placed. It is definitely worth considering that all goods must be available to sellers and buyers so that they can examine the proposed gear and quickly find small consumables: hooks, fishing line, floats, sinkers, etc. For small goods you will need special counters with numerous drawers and display cases in which you can display various fishing accessories. In addition, it is necessary to correctly place tourist equipment so that it is convenient for buyers to view and evaluate it.

Ideally, all store equipment should be in the same style. Then the outlet will look attractive, it will be easier for sellers to navigate the assortment, and buyers will have a positive impression of the establishment. Therefore, you should not save on repairs and furnishings of the store.

Financial issue

Now let’s calculate how much money it will take to open a fishing store.

From the calculations it is clear that opening a store will require 830,000 rubles . But, given that a fishing store as a business is a fairly profitable enterprise, the initial investment will return quite quickly. After all, taking into account the trade margin, which on average will be 100%, the initial wholesale purchase will bring 450,000 rubles in income. It follows from this that the full return on the initial investment will occur within three to four months.

Let's calculate the necessary expenses and potential income of a fishing store with an area of 80 square meters, which employs three sales consultants and a director/owner (with the function of chief accountant).

Based on the calculations, it can be seen that the profitability of such a business is very high, and if the range is constantly expanded, then the profit will grow.

I hasten to disappoint those who are thinking of opening a fishing store from scratch: financial investments will still be required. But, if you choose the right range of the most popular goods, you can save a lot at the start. The location of the outlet will also be of great importance. We need high traffic: markets, shopping centers, central streets of the city. A point opened near the highway can also be successful if it leads to popular fishing spots...

Investments

Experienced businessmen claim that opening a competitive fishing store requires at least 3 million rubles, of which 80% of the starting funds goes to purchasing an assortment of goods. One cannot but agree with this: the larger the assortment, the better the store looks in the eyes of a potential buyer.

Large investments in goods are due, first of all, to their high cost. Motor boats, fishing suits, tents, spinning rods are quite expensive goods, the purchase of which requires significant funds. Selling such a product through a catalog is also not an option, since the buyer needs to see the product with his own eyes and touch it. There is only one option left to save at the start: do not buy expensive items, but choose something cheaper and more popular. In this case, investment in goods can be reduced to 300 thousand rubles.

The main products of such a mini-store can be:

baits, baits and flavors;
reels, fishing rods, spinning rods, cages;
fishing line, sinkers, leashes, floats, hooks, tees;
for winter fishing: spinners, balancers, winter fishing rods, nods, etc.

The big advantage of such a product is that it is small in size, so the store can be located in a minimum area of only 5-6 square meters. m.

You can also choose a specialization. For example, call the store “Blesna” and create the richest assortment of such goods in your city.

Earnings from spinners in winter are very good. A catchable spoon costs between 700 and 1000 rubles, and wealthy fishermen often take several spoons into their collection at once. The markup on spinners is 100 percent or more. Yes, the product is seasonal, but you can make good money during the season. In addition, the point will receive regular customers who can come in the summer to buy fishing line or a float with hooks.

Room

An island or wall unit in a shopping center can be used as a room. There are no problems with traffic in such places and you can get your first buyers from the very first days. But due to high rent, a location in a shopping center may not always be profitable.

A store opened in a residential area of the city can be no less profitable. Small premises are often rented here on the first floors of multi-storey buildings. Find 5-10 sq. m. you can always. Such an area will cost only 10 - 20 thousand rubles per month. If you always have fresh bait in stock: bloodworms, maggots, worms, sprat, etc., a flow of local customers is guaranteed. To store the nozzle you will have to purchase a refrigerator.

Business registration

Before renting retail space and purchasing a consignment of goods, you will need to register your business activity. Without an IP, no supplier will work with you. Therefore, we register an individual entrepreneur with the local tax service. Registration of an individual entrepreneur will cost only 800 rubles (state duty) and will take 5 working days from the date of submission of documents (application, photocopy of passport, receipt of payment of state duty). When filling out the application, you can indicate OKVED code 52.48.23 “Retail trade in sporting goods, fishing equipment, camping equipment, boats and bicycles.”

The best tax system for a fishing store is UTII - a single tax on imputed income. This is the most optimal tax regime for a small fishing department. The amount of the tax depends on the retail area of the property: the larger the area, the higher the tax. UTII is a fixed tax and does not depend on the revenue of a retail outlet.

Staff

Only guys, and preferably those who like fishing, should be hired. This is what most market players think. The fact is that many fishermen, due to their chauvinism, do not perceive the concept of “woman and fishing.” If there is a girl behind the counter, this may seem strange to many. Still, they trust guys more: they will listen to advice, ask for recommendations, and will definitely buy something.

In the first months of work, you can bargain with the organizer of the business (if time permits). This will not only allow you to receive increased revenue, but will also help you better understand the client’s needs and create the ideal assortment of the outlet.

Season - when to open?

There is a pronounced seasonality in trade in fishing products. The most profitable months are December and May. At the beginning of the winter fishing season, the demand for spoons, drills, winter rods and bait (bloodworms, sprat) increases. In May, the demand for spinning rods, summer fishing rods, boats, and echo sounders increases. If you decide to organize your own fishing store, then it is better to do this before the opening of the next fishing season. In this case, the funds invested at the start will pay off much faster.

Many experienced businessmen advise setting aside a reserve fund when opening a store. For a small store this could be 150 - 200 thousand rubles. These funds will be used, first of all, to pay rent and wages to sellers in the event that the store’s revenue in the first months of operation is very insignificant (which is most likely what will happen).

Fishing store business plan

We propose to carry out some calculations of the prospects of opening a small fishing store (feasibility study).

Investments:

trade equipment (display displays, racks, refrigerator) - 100 thousand rubles;
creation of an assortment of goods - 200 thousand rubles;
advertising, registration, other expenses - 50 thousand rubles.

TOTAL: 350 thousand rubles.

Fixed monthly expenses:

rent 6 sq. m. - 15 thousand rubles;
salary + insurance contributions (2 people) - 45 thousand rubles;
UTII - 6 thousand rubles;
other expenses - 5 thousand rubles.

TOTAL: 71 thousand rubles.

The sales break-even point with an average trade margin of 70% will be reached with monthly revenue of 172,000 rubles. Anything more than this amount is our profit:

average trade margin - 70%;
average bill - 400 rubles;
average income per customer - 235 rubles;
number of clients per day - 25 people, per month - 750 people;
monthly income (less costs for goods) - 176.25 thousand rubles.

Hence, the store’s profit will be: 176,250 - 71,000 = 105,250 rubles. With such indicators, the cost of opening a fishing store pays off in just 3 months of operation of the outlet. However, taking into account the fact that high store traffic will not be achieved immediately, a period of 8 - 14 months can be considered a normal payback.

More than 25 million citizens enjoy fishing in Russia, and the annual sales market for fishing gear is about a billion dollars. The majority of the turnover (over 60%) is made up of a group of basic fishing products - fishing rods, rods, spinning rods, and about 40% - related and consumable products.

Since fishing products are in high demand among the population, opening a fishing store is one of the best business ideas that both beginners and experienced entrepreneurs can implement. But before you start opening a business, you should draw up a business plan, calculate costs and payback, and study the nuances of doing business.

Advantages and disadvantages of business

The main target category of customers of this store are men of all ages who are interested in various types of fishing. Since at least 17% of the country’s population is passionate about fishing, there will be no shortage of buyers.

But this business also has its advantages:

high demand for products;
no need to rent large areas to open a retail outlet;
the opportunity to combine your favorite hobby and income (as a rule, such stores are opened by people who fish professionally or as a hobby);

and disadvantages:

profit from the sale of a unit of goods is low;
business is seasonal;
the owner needs to understand the features of the product being sold.

A fishing store is a business whose complexity of opening and running is low. In order for the profit to grow, the owner needs to add to the main assortment more expensive goods that are in demand not only among fishermen, for example, thermal clothing, boats, camping utensils, tents and others.

Market analysis

Competition in this business segment is quite high, but despite this, trading in fishing goods remains a profitable and profitable business, since the annual market growth is more than 15%. The increase in sales occurs due to the growing welfare of the population - people can afford to spend more on their favorite pastime, the opening of private water areas for fishing, and active advertising of spending time in nature.

In order for your business to generate the most income, you should analyze your competitors’ outlets and find out:

what store format is most popular;
what attracts customers to a particular store (low prices, sale of branded goods or something else);
What do competitors lack and what might interest customers?

After the analysis, you should decide on the format of the retail facility. It could be:

A specialized fishing store that will sell exclusively fishing products. This outlet is aimed at wealthy customers who are interested in fishing. It is advisable to open it in large cities, where the average income of people is quite high.
Brand outlet, opened as a franchise. Inexperienced entrepreneurs can open a franchise business - this will provide an opportunity to understand the intricacies of trading fishing goods under the guidance of mentors, study the needs of consumers and save significantly on advertising. In addition, the franchisor will be interested in the prosperity of the outlet and will provide full support to its partner.
A multi-profile store offering a wide range of goods for fishing, tourism, and outdoor recreation. Here, customers are offered goods for both wealthy and low-income people.

Important! A multi-profile retail outlet is the most promising, since it presents goods of different price categories.

Organizational plan

Business registration

To conduct business, the store owner will need to register with the tax office and choose a form of doing business - LLC or individual entrepreneur. In most cases, beginning businessmen prefer registering as an individual entrepreneur, since it is less time-consuming and financial. It is advisable to open an LLC if the business is organized jointly by several people, in which case they will be co-founders.

Shop "Everything for fishing"

When registering a business, you will need to indicate the OKVED classification code, in particular - 52.48 and 52.48.23. It will also be necessary to indicate the selected tax system option:

UTII is acceptable for a small business, the total cost of fixed assets in which is less than 100,000,000 rubles, and the number of employees does not exceed 100 people. UTII can only be used in regions where the municipal authorities have adopted the relevant law.
simplified tax system - applies if you cannot select UTII. In this case, a simplified system with a rate of 15% is optimal.

Choosing a location for a store

The main buyers of fishing products are men; they make up more than 95% of the target audience.

This is important to consider when choosing the location of your fishing store. It is advisable to locate the retail outlet:

Not far from industrial zones, garage cooperatives, where the main contingent of buyers spend a lot of time.
At the exit from the village. In this case, the entrepreneur will be able to save on rent. The store’s assortment must include all kinds of bait and goods that fishermen often forget to buy in advance.
On the way to the pond. The best place to open a store will be one from which customers can walk to a river, lake, or pond.

Important! When choosing a location, you need to take into account the availability of parking near the building - the lack of parking spaces will complicate access to the store for customers in cars and, accordingly, will reduce the customer flow.

Search for colleagues

The number of employees directly depends on the size of the store and the range of products presented. So, for a retail outlet with an area of up to 40 square meters, it is enough to hire 2-3 salespeople who will work on a shift schedule, and for a store with a larger retail area, you will need to hire at least 5 people. Sellers' responsibilities will include:

communication with customers;
presentation and sale of goods;
work at the cash register;
ordering, receiving and displaying goods;
maintaining order and cleanliness in the workplace.

Important! At the stage of store promotion, the business owner can perform the duties of a salesperson and accountant himself - this will save money.

You should not hire women or girls as sellers, since most of them are completely unaware of the assortment presented. The ideal fishing store employee is a man who loves fishing and does it regularly. To recruit personnel, an entrepreneur can use online services where applicants’ resumes are posted. This approach will reduce the cost of searching for personnel.

At the stage of opening a point, you can order goods in Russian online stores that sell wholesale or provide discounts to wholesale customers. Over time, the entrepreneur should establish contact with foreign suppliers (Chinese, Japanese), which will increase the markup on the supplied product range.

This is extremely important because the marginal profit from sales is low and insufficient to create a consistently high cash flow.

Important! Since this type of trade depends on the season, the entrepreneur must take into account the demand for the goods being sold and focus on the needs of customers.

It is advisable to purchase perishable goods (for example, bait) from suppliers located in close proximity.

This will make it possible to sell exclusively fresh goods. The assortment must include sinkers, spoons, floats and:

wobblers;
soft baits;
balancers;
fishing rods;
specialized footwear and clothing;
hooks;
baits and baits;
coils;
fasteners;
fishing line;
leashes;
boxes, boxes;
swivels;
various accessories (cages, quotes, echo sounders and others).

Important! The assortment must be updated twice a year in accordance with the upcoming season. Starting in the spring, customers can be offered various repellents, and in the fall, ice axes and winter fishing rods can be displayed in the sales area.

If the store's area allows, it is advisable to divide the retail space into two halls - the first will display goods that are necessary directly for fishing, and the second will display related products, these include:

tents;
backpacks;
dishes (thermoses, plates, pots; thermal mugs, etc.);
thermal underwear;
shoes;
sleeping bags;
boats and others.

Initially, the product range may consist of 7-9 thousand units, and over time it is increased to 30-45 thousand, if the store area allows. Half of the presented goods should belong to the middle price segment so that every fisherman could purchase the products.

Equipment purchase

To ensure full operation of the store you will need to purchase the following equipment:

display counter - 3 pieces * 10,000 rubles;
wall rack - 9 pcs * 9,000 rubles;
racks for fishing rods - 7 pcs * 6,000;
shelves - 12 pcs * 600 rubles;
cash register equipment - 2 pieces * 15,000;
lighting fixtures - 8,000 rubles;
furniture for the checkout area - 15,000.

Accordingly, providing a retail outlet with equipment will cost the entrepreneur 213,200 rubles.

The fishing store needs advertising. First of all, an entrepreneur should come up with a memorable name and order a sign. It is also worth placing advertisements in the media - on radio, newspapers, television, making leaflets, creating groups on social networks. An entrepreneur can create his own online store - in this case, customers will be able to order goods without leaving home.

You should also consider a system of discounts for wholesale and regular customers - this can be either a cumulative bonus system or a one-time price reduction for purchases over a certain amount. An effective way of promotion is the store's sponsorship of sports and fishing events.

Calculation of costs and payback

Opening a fishing store will cost an entrepreneur 1-1.5 million rubles. In this case, the initial costs will be 985,000 rubles, which includes the following items:

business registration - 50,000;
carrying out advertising campaigns - 35,000;
purchases of commercial equipment - 200,000;
purchase of the minimum assortment - 700,000.

Monthly expenses consist of rent and utility bills (50,000 rubles), wages (from 20,000 rubles per employee), advertising costs (up to 10,000) and tax deductions (20,000). Accordingly, every month an entrepreneur will spend at least 120,000 rubles on maintaining a retail outlet.

On average, a fishing store reaches the break-even point after 5 months of operation, when the monthly profit received exceeds 400,000 rubles. The profitability of the outlet is 17-20%, which is a fairly good indicator for this business segment. The initial investment will fully pay off within 16-18 months.

Important! The average net profit will be more than 70,000 rubles monthly.

Organizing the retail sale of fishing goods as a business will not cause difficulties for an entrepreneur. This business option has such advantages as low financial investments at the opening stage and quick payback.

But in order to minimize the risks when launching a project and get the expected profit, you will need to take into account a number of factors - the store should be located in a suitable location, the assortment should be formed competently and taking into account the needs of customers, and prices at the outlet should not be inflated. A well-drafted business plan and accurate calculations at the planning stage of launching a project will allow you to open a profitable store and receive an increasing monthly income.

Video. Business plan for a fishing store

Quite often, for many people, a hobby becomes a way of life that they simply cannot live without. Fishermen fall into this category. Especially avid fishing enthusiasts are willing to spend more money on purchasing gear than on purchasing food. Therefore, fishing is an excellent business opportunity.

Moreover, according to statistics, proposals in this area make up only 25%.

The cost of the necessary equipment and related small items ranges from 20 rubles to 120 thousand rubles.

One fisherman can spend 1,000 rubles and more on his hobby per year.

There is only one thing left - to find out how to properly open a fishing store from scratch so that it generates income.

Let us note one important feature: if you are not a fisherman and do not understand all the intricacies of fishing, be sure to find a person who is excellent at this.

Otherwise, the business will be low-profit. Let's take a closer look at how to open a fishing goods store from scratch.

We legitimize activities

Opening any business begins with legitimizing activities in accordance with organizational and legal standards, namely:

The first step in this matter is business registration. An individual entrepreneur is the best choice here.
The second step is to obtain your OKVED code in statistics. It will be 52.48.23. They indicate that a person conducts retail trade in goods for tourists, fishermen, etc.
The third step is choosing a tax system. Experts recommend choosing UTII, which has a “preferential regime”. If you can’t get UTII, then for the first time you can choose the simplified tax system with the “income minus expenses” system
The fourth is opening company accounts. However, it is prohibited to use your personal accounts.
The fifth step is obtaining permits to conduct activities in this area.
The final step is selecting premises for the future store.

The above sequence is not necessarily followed in life, but without going through these steps you simply will not be able to conduct your activities.

Choosing the format of the future store

There is a conditional division of stores that sell goods for fishermen:

luxury shopping centers consisting of several small stores;
specialized retail outlets working with products of famous brands;
multi-specialty shops offering a large selection of goods at affordable prices.

Which type of store you can afford to open will determine the size of your startup capital. There are general recommendations for choosing a store location:

it must be located in a densely populated area, this will ensure greater traffic flow for people;
availability of public transport stops nearby;
availability of a parking space nearby.

It is known that the main buyers in the store will be men, so the point should be located near a car market or a large city market. The option of opening a store outside the city is a great option. In this case, the principle works: “I left home, forgot the necessary thing, and in order not to return, I went to buy it on the way.”

You shouldn’t buy retail space right away; it’s better to rent it. If there is no profit, you can quickly release it.

The store area must be taken from 80 sq. meters (this is especially important in the case of a multi-profile type). This will allow you to make a couple of rooms and accommodate a large amount of goods.

Don't forget about such an important point as the warehouse. It must be there. In it you will store floats, fishing lines, hooks, food, bait, etc. All these little things make up a third of the store’s turnover, and there should be a lot of them.

Range

There is a certain assortment that should be in your store constantly and in sufficient quantity - these are consumables.

This group includes sinkers, hooks, bait, bait, fishing line, spinners, etc. The more selection there is on the counter, the better.

However, it is not necessary to give preference to well-known brands. You can choose products from domestic manufacturers with a good reputation.

If we talk about equipment and gear, it is better to bet on well-known brands such as Abu Garsia, ST, Croix, Daiwa, etc.

But you can expand your choice with goods from China. This will prevent you from losing clients with low income.

In six months, when the main clientele of your store is determined, the ratio of expensive and cheap assortment should be 50/50. The variation in one direction or the other will depend on demand.

When filling a store with goods, do not forget about the accompanying things. They come in large and small sizes. The first type includes boats, tents, sleeping bags, etc. The small-sized range includes shoes, clothing, dishes, cases, backpacks, etc.

Racks with fishing goods

The minimum quantity of the assortment must consist of 8 thousand items. The volume of goods must be constantly increased and updated.

Suppliers

To supply complementary food and bait, you need a supplier who is located near you. This is due to the short shelf life of this product.

Regarding the purchase of accessories and related products, the choice is entirely yours. You can give preference to products from Germany, Austria and Sweden. But it is better to purchase winter assortment and consumables from domestic representatives. They have no equal in the market in the production of these goods.

If your store is small, then you can use a local representative whose outlet is located near you as a supplier.

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Personnel search

Since the store offers products for men's hobbies, the best option would be to recruit representatives of the stronger half.

At the same time, it is desirable that they themselves are fishing enthusiasts.

The presence of a pretty lady behind the counter will not bring popularity to your store.

The staff is recruited depending on the operating mode. The best option is two sellers in two shifts. Hired workers must have excellent knowledge of the product, be able to carry on a conversation on the topic of fishing, and be pleasant in communication.

Be sure to use a reward system for profitable sales. This will create a desire to increase trade turnover.

For the position of accountant and manager, it is necessary to hire only experienced people who know all the intricacies of maintaining reporting documentation and communicating with clients.

Advertising

Purchasing goods from fishermen depends on the time of year. To always have customers in your store, you need constant active advertising. It should be placed in special magazines and newspapers related to fishing, hunting, etc. Don't forget about radio and local TV channels. They will be happy to advertise your store there.

If you yourself are a fishing enthusiast, then advertise your store yourself in places where fishermen gather. Take any new product and test it in real conditions. This process can be recorded on video and then posted on the Internet. A perfect option for your own website is where you can write interesting facts and advertise new products in your store.

Costs and income

Before you start opening a store with goods for fishermen, you need to make calculations. This will allow you to determine the amount of initial capital.

payment for lighting;
purchasing a cash register;
purchasing necessary goods;
paperwork;
purchase of equipment and its repair in case of breakdown;
bringing the rented premises into the required condition;
advertising and employee salaries.

According to statistics, the average monthly revenue in a stable store is more than 500 thousand rubles. After all payments have been made, the net income to the owner is 80 thousand rubles. Simple arithmetic shows that the average payback for a fishing store is 2 years. Therefore, you should not count on a quick return on your investment.

Possible problems of organizing a business

A fishing store, like any other, is significantly influenced by the economic situation within the state. The crisis, economic downturn, inflation - all this affects trade turnover and income received.

The profitability of a business is greatly influenced by the frequency of updating goods on shelves, the amount of advertising and the flow of customers. If all this is missing, then the store will burn out and the business will have to close.

Due to the narrow specificity of the product, you need to be prepared for the fact that for the first couple of years your store will operate in the red or at zero.

Fishing store business plan

Before you open a fishing store, you need to draw up a business plan.

It will allow you to determine the main directions and calculate the likely costs. Below are some points of a fishing store business plan.

The level of business you want to organize.
Determine what your future store will be like: a small outlet, a department, an elite boutique, etc.
The volume of future investments, the size of the area and the number of people on staff.
The number of product items that will be in your store.
The number of companies and suppliers with which you will cooperate.

Experts believe that opening a fishing store is an excellent business that allows you to have a stable income. The probability of warming up in it is below average, and the profitability is above average. Remember that income will come from competent organization of work, connections with reliable suppliers and constant advertising.

Food is a product that is always in demand. But not everywhere there are shops close to home. You can open such a small business. creating a business. Read approximate calculations of costs and income on our website.

Read about how to open an auto parts store from scratch in the section.

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