Business for future billionaires

Investments: from 40,000 rub.

Payback: from 3 months

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Bright, shiny fruits attract special attention. This won’t surprise anyone abroad, but in Russia, fruits in caramel and chocolate appeared not so long ago. They are rarely seen in parks, cinemas, etc. therefore, you can safely turn this idea into your own brainchild.

The target audience of such a product is very wide, because everyone loves fruits. Fruits in chocolate or caramel will appeal even to those who watch their diet, because they contain many vitamins, and a small layer of chocolate or caramel will not harm the body.

When starting a business, the first thing you should think about is the place of sale. It must be crowded. Parks, circuses, and cinemas are ideal. Having selected a retail outlet, you can safely fill out all the documentation and purchase the necessary equipment:

• rack;
• showcase;
• caralizer;
• food warmer for heating chocolate;
• umbrella or tent in case of street trading;
• stern;
• chair for the seller;
• seller form.

In addition to the basic equipment, other items will be required: a calculator, skewers, knives, containers for selling and storing products. And, accordingly, raw materials: fruits, chocolate, punitive glaze, powders, etc.

The cost of one fruit comes out to 20 rubles. Recommended retail price 80 rubles (apple) and 100 rubles (banana).

During mass celebrations, 350-500 servings of fruit can be sold per day.

To increase revenue, you can resort to traveling to events, holding master classes, and selling products via the Internet. In the case of trading via the Internet or traveling to events, it is important to think about advertising. Initially, it is enough to develop a community or page on social networks, disseminating information among friends, advertising publics, organizing free sweepstakes, etc.

Articles about chocolate covered fruits In recent years, shopping centers and holiday parks have been flooded with offers of quick, but often very unhealthy, snacks. This is a profitable business that does not require large financial investments or lengthy training from the owners. The Sweet Life company was able to combine benefits for potential consumers and benefits for the entrepreneur in its business offer.
Can “fast food” be healthy?
The benefits of fruit and incredible taste sensations in one product - all lovers of sweets will become regular and loyal customers! Apples in caramel and banana in chocolate can be prepared extremely simply and impeccably beautiful using the “Fruits in Caramel and Chocolate” equipment from the Sweet Life company.
Caramel apples and other fresh fruits on a wooden stick, covered with glaze - it's delicious, simple, healthy, elegant - and profitable! Just buy a caramelizer and a chocolate food warmer and you will get such a beautiful and aromatic product that no one will be able to remain indifferent and simply pass by. And most importantly, even adherents of healthy eating rules will not be able to resist, because the sweet glaze is so thin, and there are so many benefits inside.
Interesting? We offer equipment at prices guaranteed to be lower than those of competing companies. Buying a caramelizer and a food warmer for chocolate and becoming the owner of a cool, effective business - isn’t this a lucrative offer?
Advantages of a business offer from the company “Sweet Life”
By purchasing our equipment, you are purchasing a ready-made business that will pay for itself in the shortest possible time. It’s also worth paying attention to the franchise offer from “Sweet Life” - you won’t need to share profits with us for many years, just pay once and get our experience and step-by-step guidance on developing and promoting your business in one profitable offer.
Equipment that produces caramel apples and chocolate-covered bananas will bring you profit and delight customers for many years, because the metal frame of the stand is guaranteed to provide you with work for more than 5 years. The quality of our equipment is confirmed by official certificates and test reports.
All products offered by our company are not only an example of quality and reliability, but also an excellent way to effectively invest in a low-cost and highly profitable business. And what could be more pleasant than a business that brings profit to you and delights everyone around you with delicious sweets and incomparable fruits?
Investments, profit, return on business - contact us and we will provide the necessary information complete with equipment.

The idea of ​​creating a business selling street food is capturing more and more minds and hearts. Small investments, quick payback and development opportunities make this industry very attractive. The only question remains choosing the right product. Most often you can find trays with various kinds of sandwiches, pizzas, hamburgers and hot dogs. For sweets, donuts and ice cream are popular. But all these products have become boring, and consumers will be happy with the new fashion for street food. One such option would be the sale of caramelized apples.

Relevance

Apples in caramel - truly all-season dessert. Ice cream is sold mainly in the summer, donuts - in cold weather. Apples will be scattered both during the New Year holidays, autumn slush, and in the hot summer and blooming spring.

For each season, you can come up with your own shade of caramel and additional decorations. The attractive appearance, sweet and sour taste and originality of presentation will appeal to customers and will make them return to the tray with a magical delicacy more than once.

Caramelized apples can be not only an excellent dessert, but also a fairly satisfying snack.

Caramelized apple on a stick: the history of the dessert

Caramelized apples have not yet revealed their secret of origin.

There is a version that a long time ago, a careless cook dropped a hot coal and an apple into a bowl of sugar. But it looks like a beautiful European fairy tale.

Information about recipes for similar desserts in China has been preserved. Their peculiarity is that they are served chilled so that the caramel crunches and cracks.

But it is more likely that the dish was first prepared in the East - since the 10th century, Arabs have been using sugar molasses as a natural preservative and pouring it over fresh and dried fruits for long-term storage. Preservation was especially important when preparing food for long journeys. Perhaps it was nomads who brought caramel apples to Europe.

The first information about caramelized apples in Europe dates back to the 18th century. The delicacy became widespread in the 19th century., but what distinguished it was its overly hard shell. And only in the last century a recipe for creamy soft caramel appeared, the taste of which is known to everyone now.

Advantages and disadvantages of this business

Like any business, the production and sale of caramelized apples has its own characteristics that make it easier (or hinder) doing business.

The undoubted advantages on the Russian market include low competition(in many cities the delicacy is simply not sold), novelty of the product, receptivity of the target audience(parents with children, youth). Indirect competition is also low, because Some desserts have already become traditional, and many consumers will prefer to try a new delicacy.

Attractive appearance The product plays an important role among the positive features of this business. Bright caramel in all shades of the rainbow and colored sprinkles will not leave the consumer indifferent and will attract a lot of attention, unlike most traditional types of street food.

Besides, taste dessert is of great importance. It stands apart from the usual typically sweet treats - ice cream and donuts. Apples in caramel attract with their sweet and sour fresh taste and do not cause heaviness in the stomach afterwards.

The most significant advantage is considered to be relatively small capital investment And short payback period, and omnipresence product.

The main disadvantages boil down to short shelf life of raw materials(according to standards, apples can be stored in the refrigerator for no more than 5 days) and finished products(caramel will “float” in 2-3 days). In hot weather, caramel may begin to melt just a couple of hours after cooking.

To be effective, it is necessary to carefully select apple varieties, because in the delicacy the fruit remains half-raw and its taste is felt extremely strongly. Bad apples can ruin the sales of even the most prepared entrepreneurs.

How much can you earn from caramelizing apples?

Basic capital investment will amount to approximately 45 thousand rubles. For online promotion, at first, groups and accounts on social networks will be enough. It is possible to administer these groups on your own and not invest funds in the first months.

Current expenses boil down to expenses for wages, rent, tax burden and raw materials.

Let's assume that the rent will be 15,000 rubles.

Earnings in the regions vary greatly, but approximately we can assume that a master will earn 500-1000 rubles per workday. To increase sales, it is advisable to tie part of an employee’s salary to a percentage of sales.

The approximate estimate for raw materials for the production of a unit of product is as follows:

• apple – 5 rubles;
• caramel mixture – 15 rubles;
• granulated sugar – 2 rubles;
• water – 3 rubles;
• butter – 1 rub.;
• napkins – 0.1 rub.;
• sticks – 4 rubles;
• paper bag – 0.5 rub.;
• electrical energy – 2.4 rubles.

Total: the production of one caramel apple will cost 33 rubles. Medium market price of dessert is 80-130 rubles.

Let us assume that in the first period it is possible to sell 40 apples per day. Then the monthly revenue will be 40*100*30 = 120,000 rubles.

Total cost of sales (excluding investments) = 33*40*30 + 750*30+1.3 + 15000 = 83850 rubles. (earnings are taken at the level of 750 rubles per workday, price – 100 rubles per piece).

Since the profit from sales was relatively small, it is advisable to pay income tax in the amount of 15% of the difference between income and expenses, which will amount to 5422.5 rubles.

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* The calculations use average data for Russia

Anna Kukshtel, head of the Frutto Bouquets company, shared with readers of the site project her practical experience of creating such a rare line of business in Russia as selling fruit bouquets.

- Anna, tell us a little about your company.

The Frutto Bouquets company produces fruit compositions, and we also make chocolate-covered fruits and custom-designed fruit bouquets. We use only fresh, tasty and beautiful fruits and berries. All bouquet designs are created by people working in our team. We were the first to open an online store of fruit bouquets in St. Petersburg, and to this day we remain company No. 1 in the St. Petersburg market.

Many people think about starting their own business, but not everyone ends up opening one. Was it easy for you to decide to become an entrepreneur?

Yes, this decision was easy, I just didn’t think about the difficulties, I treated business like a game. But at the same time I worked a lot, and it yielded results.

- How did you come to the idea of ​​starting this particular business? How did the idea come about?

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I always wanted to do something that would bring joy to people, and my business is just what is needed - gifts that bring positive emotions. We came across the idea of ​​fruit bouquets while traveling around America, and then adapted it to our country.

- How long did it take to implement the idea?

After the idea was approved, the business plan was written, and a person was found who could help me with my business, we created a schedule. This list outlined the tasks of each and the deadline for completing this task. After 2 months, we already had an equipped production facility, a logo and a functioning online store.

- How exactly did you implement the idea from its conception to its final implementation?

As I already said, first a business plan was written. After that, a person was found to help. The next task was to come up with a name for the company.

I'll tell you a little story. During the brainstorming, the idea was born to create a branded character who would tell the legend and bring an interesting story to the project. Thus, we were already closer to the client at the very beginning of our journey. This is how our beloved Señor Frutto appeared, who lives in Italy and grows fruit all his life.

After the name was approved, we handed over everything to the designer to come up with a logo, and to the illustrator to draw our hero. The next stage - the most important, in my opinion, was the development of the site. Since initially I did not set a goal to open a retail outlet with fruit bouquets, the online store was supposed to be the main source of sales and, so to speak, the face of our company.

A detailed technical specification was written for our target audience, goals and objectives that the site should solve. At the same time, I was looking for premises for production. A special room was needed where fruit could be stored and bouquets could be assembled from them.

- How much did it cost you to start?

The start of the project cost approximately 1 million rubles. This money was used to purchase equipment, rent premises, salaries for employees, website development and, of course, advertising.

Are there any additional or administrative requirements for the office, equipment, or employee experience?

The production premises must comply with sanitary and epidemiological standards and, in addition, be convenient in size and internal arrangement. Of course, a fruit bouquet can be assembled in the kitchen, and, believe me, many companies in St. Petersburg do this, but if you make about 20-30 bouquets a day, then you need a large room in which it would be convenient and pleasant to work . I trained my employees myself. The main thing in this matter is that the person is creative and positive.

- What can you save on and what should you not save on?

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There's no need to skimp on anything - you have to have the best components to make the best product, you have to have the best people working for you and getting paid well. We need to constantly improve and reduce costs.

For example, having increased production volumes, you can ask for discounts from suppliers, so you can get the same quality product, but cheaper. Again, with the right volume, you can change the payment scheme for production and delivery; with proper time planning, people will work the same amount and receive the same amount, but will do more.

- What difficulties did you encounter in the initial stages of doing business? How did you solve the problems that arose?

The main difficulty was that people did not even know what a fruit bouquet was, what it looked like, what it consisted of. Instead of promoting our brand, we ended up promoting the product itself.

Clients had a million questions. Therefore, we tried to describe our bouquets to the maximum, answer all questions, and be closer to the buyer. The goal was to convey to people that a fruit bouquet is much cooler than a flower bouquet. That this is a truly original, unusual and beautiful gift for the recipient. Essentially, we sell beauty along with emotions. Because, as a rule, people have no idea what they were given. And after the aroma of fruit appears, everyone immediately understands that this is a fresh fruit bouquet.

What kind of employees does your company have on staff? How did you select key employees? What payment scheme do you use?

I was very lucky with the Frutto team. Now we have 8 permanent employees, three of them are administrative resources, and the rest are production and delivery, as well as about 15 people whom we attract to work, depending on the number of orders. To date, the team has been fully formed.

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There are key employees, and there are assistants. It so happened that in most cases people found me themselves; they were either my old acquaintances or acquaintances of acquaintances. And only in the last six months have I turned to online resources to search for employees.

People who work in the production and delivery of bouquets receive piecework wages, while those who are involved in receiving orders, planning, and promotion receive a fixed salary. I can say with confidence that without a well-organized and responsible team, the business may not succeed. For me, my people are everything.

Throughout our history, we have tried many advertising sources: from print media to specialized exhibitions. At the moment we are focused on online promotion. This is Yandex.Direct, advertising on Google.

We also have a well-functioning group on VKontakte, Facebook, and even Twitter. We have completely abandoned print media, and I don’t know if we will ever return to this advertising format. They also sold coupons on the sites “Biglion” and “Groupon” - initial sales are not very effective, but a multimillion-dollar audience will know about you. This is also a kind of advertising, because... There were many cases when a person did not have time to buy a coupon, but filled us out and then called and ordered.

It is important for us that any client returns to us again, as there are always enough reasons to celebrate, and also tells all his friends and acquaintances about our company. Therefore, we collect bouquets flawlessly, and try to control and improve our service at all stages.

- How quickly did you recoup your initial investment?

The project paid for itself in 2 years.

- Is there seasonality in your business? How do you solve the problem of low seasons?

I think we don’t have such a thing as seasonality. Summer, autumn, winter or spring – the demand is the same. There is no low season. There is a concept of increased demand when holidays come: December 31, February 14 and March 8. During these holidays, chaos begins. The number of bouquets increases 10 times compared to normal days. But, as I said, we have a good team that is always ready to process the order, collect, pack and deliver the bouquet on time!

-What can you say about the competition in this business?

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For the first six months we worked without competitors. After this, VKontakte groups began to appear, stealing our photographs, sometimes even the names of our bouquets, and opening their own companies. We fought against everyone who violated our rights. Most often, we wrote competent letters drawn up by our lawyer, with the cited articles that our competitors violated, or called directly and communicated. Some closed after that, while others changed the photo and created a website. I can say that there is no big competition now.

- What other pitfalls does this business have?

Very precise planning of production and delivery is necessary, since the shelf life of the bouquet is very short, and it must always arrive fresh and beautiful to the client. There are situations when a client refuses a bouquet, but it has already been collected - then you have to write it off as a marriage, you cannot leave it even the next day.

- How to solve such problems?

You can try to resell the bouquet day after day to another client, or to your friends. If it doesn’t work out, then we write off this bouquet as a marriage.

- How do you see the prospects for the further development of your business?

Now the task is to open a retail outlet where we could sell our bouquets. I think we will definitely be able to do this! I would also like to sell a franchise. Over the past 2 years, we have received many offers to purchase a franchise. We are in no hurry with this issue yet. To begin with, we have registered our trademark, and we are also collecting the entire package of documents, and in about a year we will be ready to discuss this.

- What advice could you give to aspiring entrepreneurs who are just planning to open their own business?

There is no need to be afraid of anything, so that possible problems, which may or may not happen, do not stop you at the very start. You need to plan and have clear goals, then the ways to achieve them will be waiting for you at every corner!

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