Business plan ready example. Ready-made business plan with calculations using the example of a web studio

06.08.2023

The basis of any business is a ready-made business plan. It helps to avoid many mistakes when creating and developing a company, allows you to convince investors of the advisability of investing money, and assists in obtaining the necessary loans from banking institutions.

Such a document contains detailed calculations of the profitability of the future organization, the payback period of the project, and the risks to which the company is exposed.

You can create a business plan yourself, spending time and money. However, most modern entrepreneurs prefer to use ready-made financial products containing high-quality and useful information. Why?

Main functions of a business plan

This document is the most important tool for the company, allowing it to select promising areas and determine how to implement them. It is a guide for execution and control, helping to manage the business. A well-drafted financial solution with detailed calculations performs several functions:

strategic. It is used to develop business strategy. This is a key function when organizing an enterprise or when defining new directions for the company;
investment. It is used to attract funds. It is extremely difficult for modern companies to manage without credit resources. Therefore, this function allows you to determine the optimal sources of funds and find potential investors;
planning. It is used to give a comprehensive assessment of the development of the enterprise being created, as well as to manage intra-company processes or a new line of activity.

As a result, the business plan provides the opportunity to analyze, position, comprehensively assess and control the future activities of the company, implement marketing courses, and develop personnel policies.

What advantages do ready-made documents have? What are the benefits of purchasing a business plan from a company that develops and compiles business plans for different areas of business?

Advantages

A business plan is the business card of an organization. By using a ready-made solution made by qualified specialists, the future businessman saves time and money that would have to be spent on independently carrying out the activities, analyzes and calculations necessary to draw up this document.

Moreover, such research is not a guarantee of a successful start to the project. Among the advantages of using a full-fledged financial solution performed by professionals, it is worth noting:

time saving. Having a ready-made document in hand, an entrepreneur can get a clear idea of the steps that need to be taken to achieve the goal. By purchasing a ready-made business plan, you can overcome all the difficulties of business with the support of professionals;
effective means of persuasion. For sponsors and investors, this document is the main proof of the validity of the idea of the business being organized, the potential of the enterprise to achieve a certain amount of income;
competitor research. A well-drafted document will help evaluate competing companies, identify their strengths and weaknesses, and determine a free niche that at this point in time can be occupied and firmly held, winning the favor of a potential audience;
direction of movement. An effectively and efficiently drawn up financial solution will help the company not only at the initial stage. With the right approach, it will allow the organization to constantly maintain the planned direction, making the necessary adjustments.

High-quality business plans are drawn up by an experienced team of specialists with extensive experience in a wide variety of fields. All materials are adapted for use in the Russian economy in the current situation.

The documents contain all the necessary calculations: calculation of payback, economic efficiency, profitability and other equally significant indicators. Applications presented in tabular form will help you independently determine the required values. For example, calculate the need for money for the purchase of specialized equipment until the period of time when these costs begin to pay off.

Features of use

A ready-made business plan is not only an opportunity to find an idea with calculations and recommendations for a wide variety of areas, but also advice on the main aspects of starting your own business.

In this case, we are talking about the most popular questions of novice entrepreneurs. What form of ownership to choose for the organization. What to consider when hiring specialists. Which taxation system should you prefer?

Today, many specialized organizations offer to purchase full-fledged ready-made business plans. Moreover, prices vary significantly. How to choose a provider of such a solution?

In this case, it is necessary that the proposed business plan contains not only general information, but also detailed calculations for all main areas of activity of the future enterprise. Competent suppliers of ready-made business plans calculate expenses such as, for example, the cost of social contributions for employees, tax optimization, and transfers of taxes and fees to the state.

The more complete the business plan, the more effective and efficient the activities of the future entrepreneur will be. You should not skimp on purchasing this document. After all, he is the main assistant in conducting market analysis.

It is he who summarizes the analysis of opportunities for starting or expanding a business in modern conditions and contains a structured description of all areas of activity of the future company.

By purchasing a business plan, an entrepreneur receives not only a comprehensive analysis of the main problems that he may encounter when organizing his activities, but also ways to solve them. The benefits of using a ready-made document are obvious!

Where to download a ready-made business plan with calculations

You can choose the solution that suits you among a large number of directions offered by our partner Biplane (

Why do you need a business plan? Most will probably answer - to get a loan from a bank. This statement is true, but only partly. First of all, the entrepreneur himself needs a plan in order to understand the size of the initial investment for starting, how long it will take to reach self-sufficiency and forecast revenue indicators, assess the level of profitability, payback period of investments and many other parameters.

Very often, a beginning businessman (and not only beginners) does all planning and calculations “by eye” on a napkin or in his head (and sometimes does not do it at all), forgetting about many costly items, which results in many mistakes and leads to bankruptcy.

Typical mistakes: when determining investments, the costs of financing activities before reaching self-sufficiency are not taken into account, the amount of inventory is incorrectly determined (the amount of goods and materials is set for one month, and based on the turnover period, reserves for 3 months are required), taxes and insurance contributions are not taken into account in the calculation of the wage fund , the need for personnel is incorrectly calculated and many others.

A correctly drawn up business plan with detailed calculations is the key to a successful start in any business activity, which will allow you to cut out unprofitable options at the forecasting stage and, as a result, protect yourself from losing your own investments or the funds of the investor (creditor).

Let's say you plan to install, the calculation shows that the full payback will be 5 years, it is obvious that this will not be the right investment, it is unlikely that the machine will work without breakdowns for such a period of time. (For reference: the optimal payback for this type of activity is 12-18 months.)

What’s better – buy a ready-made business plan or make it yourself? If we are talking about a small business, then you definitely need to do it yourself. This will allow you to dive deeper into the project, understand its essence, and sort out the economics of future activities for yourself. Well, if you want to organize a production that requires multi-billion dollar investments, then you cannot do without the help of specialists.

On the site you will find samples of ready-made business models with all the calculations, which you can use as the basis for drawing up a feasibility study for your specific project.

Algorithm of actions

Familiarization with the provided sample feasibility study.
Collection of statistical data for a specific region where business activities will be carried out.
Conducting marketing research: identifying the strengths and weaknesses of the project ().
Updating information on the economic part: searching for potential and raw materials, requesting commercial proposals, recalculating costs and determining the final price based on current market realities, as well as determining the level of profitability.
Conducting a stress test of the figures reflected in the calculation (what will be the payback if the revenue is N percent less than planned). Based on the data obtained, drawing up several options for the development of the event: conservative, realistic and optimal.
carrying out economic activities.
Choosing the most profitable one (studying legal schemes to reduce the tax burden).

Based on the analysis and generalization of the information received, you draw up your own economic justification for the project, with the help of which you can determine the feasibility of investing money.

Please note that you can download any business plan you like for free. If there is no download form somewhere, you can ask a question through a special form, and within a short time we will add this feature. Through this form, you can also clarify any point regarding the described model, and we will try to find a specialist to provide competent advice on the point that interests you.

Hello, dear readers of the online magazine about money “RichPro.ru”! This article will talk about how to write a business plan. This publication is a direct instruction to action that will allow you to turn a raw business idea into a confident step-by-step plan for implementing a clear task.

We'll consider:

What is a business plan and why is it needed?
How to write a business plan correctly;
How to structure it and write it yourself;
Ready-made business plans for small businesses - examples and samples with calculations.

To conclude the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality And thoughtful business plan that will bring your idea to fruition and success things in the future.

Also, this article will provide examples of finished works that you can simply use or take as a basis for developing your project. Ready-made examples of submitted business plans can be found download for free.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So, let's start in order!

The structure of a business plan and the content of its main sections - a step-by-step guide to its preparation

7. Conclusion + video on the topic 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many important functions that no other person can do differently.

With its help, you can secure financial support and open and develop your business much earlier than you can raise a significant amount for the business.

Investors react mostly positively to a good, thoughtful, error-free business plan, because they see it as a way to make easy money with all the troubles invented and described.

In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also a necessary plan if you get into trouble yourself. In the end, if the risk calculation turns out to be too daunting, you can slightly redo it, transform the general idea in order to reduce them.

Creating a Good Business Plan is an excellent solution for searching for investment and developing your own action algorithms even in the most difficult situations, of which there are more than enough in business.

That is why, in addition to our own efforts It’s worth using “other people’s brains”. A business plan involves many sections and calculations, research and knowledge, only with successful operation, which can achieve success.

The ideal option would be to study all aspects yourself. To do this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, turning to courses and trainings, finding specialists for consultation on certain issues. This is the only way really figure it out in the situation and dispel all your doubts and misconceptions.

A business plan is worth writing for many reasons, but home- this is a clear algorithm of actions by which you can quickly get from point A(your current situation, full of hopes and fears) to point B(in which you will already be the owner of your own successful business that generates stable and regular income). This is the first step towards achieving your dreams and secure middle class status.

If you have any questions, you may find answers to them in the video: “How to draw up a business plan (for yourself and investors).”

That's all for us. We wish everyone good luck in their business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

I am glad to welcome regular readers and new audiences! Today we will continue the conversation about starting your own business. To help you, I offer a ready-made business plan with calculations for small businesses. And those who are used to relying on themselves will learn how to correctly compose it from scratch and adapt it for a specific case. When you read the article to the end, there will be no questions left!

Key factors for the success of a business plan: 3 main rules

A business plan is a document that brings an idea to implementation in a form understandable for an entrepreneur and investors. It analyzes the situation and describes the mechanisms of the systems involved.

The basis for drawing up the plan will be the following rules:

Determine the current level with an open mind. Are you employed but want to open a business? You will need to take into account what you have: skills, connections, availability of start-up capital and premises - everything plays a role.
State a specific result. Starting a business with the wording “I want to become rich” is dooming it to failure. Determine the market niche, profit level, turnover.
Think through the steps that will lead to the designated outcome. Be logical and conduct additional analysis if you are not confident in your knowledge.

Follow these rules whether you want to impress investors or are putting together a project for yourself. Constantly ask the question: “Why should a business succeed?” The key to success can be a successful product, the qualifications of the team, the influence of partners, etc. Having found the answer, use the advantage to the maximum, and the result will meet your expectations.

Business plan structure: main sections

Are you wondering how to create business plans for a small business yourself? Adhere to a clear structure, which will allow both you and your partners to navigate the document.

Title page design

The name of the project is written on the title page , indicate the volume of investment and the expected payback period. It is appropriate to provide information about the organization: address, contact numbers, full name of the owner.

Writing a resume: briefly about the main thing

The resume is the first section of interest to potential investors. To ensure that your acquaintance with the project does not end there, outline the essence of the idea. Focus on goals and objectives, list the necessary resources and methods for implementing projects. Be sure to highlight why the offer is unique.

Finally, let's get down to the numbers:

investments necessary for opening;
project launch date;
planned and actual terms of refund.

Finally, state your expected profit. There is no need to use lengthy stories about the benefits of the enterprise: it is enough to make a competent calculation.

Defining goals and objectives: be concise

The “Goals and Objectives” section defines the position you plan to occupy. Mention the technological processes necessary to achieve the result, but do not go into detail - you will provide information in the appendices. The main task is to tell why the offer wins against the competition. But avoid unsubstantiated statements, because every word must be supported by facts.

Do you want to emphasize the originality of the idea? List patents and copyright documents. Indicate ways for further development so that investors see the long-term benefits of cooperation.

Conducting market analysis, identifying the desired segment

By conducting a market analysis, you will determine the availability of niches. It is necessary to consider the internal state of the selected industry and the influence of external factors (for example, a difficult economic situation, shortage of personnel). Consider the risk of facing competition and tell us what advantages your product has.

To make your plan more effective, identify a market segment. You will need to create a buyer profile, taking into account the following:

age;
social status;
needs;
reasons why a client will contact you.

Having determined the portrait of a potential buyer and his needs, evaluate the capabilities of the enterprise. Particular attention should be paid to this part if you are planning to open a new business.

The description of a product or service is presented with an emphasis on the benefits of the consumer. Simply put, don’t tell us what a great product you have, but describe why the client needs it.

The list of characteristics and properties should include the following:

the product's name;
appointment;
listing the main properties and a short story about the minor ones;
definition of competitiveness;
availability of copyrights or licenses (if you are yet to obtain them, mention this point);
information on supplies, guarantees, availability of service;
description of appearance;
availability of certificates;
performance characteristics;
disposal methods.

Describing the items will make planning easier and help you understand which properties need improvement.

Marketing analysis and plan: promotion strategy

The task of marketing analysis is to develop a product image and determine a promotion strategy. Once you have outlined the circle of buyers and established the required volume of goods, think about ways to convey information to the audience.

It will be easier to formulate the needs of future buyers by answering a number of questions:

Describe what they are purchasing now that your product is not on the market. List popular suppliers, volume of purchases, indicate the average price.
The most difficult thing is to understand why a consumer prefers a certain product. When buying kitchen utensils, the client can choose a set with the largest number of components, rely on convenience, or appreciate an attractive design. You need to determine his motivation, which desk research, telephone surveys and expert interviews will help with.
Ask the main question: “How can I get people to buy my product?” It is possible to attract customers through advertising campaigns, participation in exhibitions, sending out flyers, and providing free samples.

The nuances of the work depend on whether the activity is aimed at a wholesale or retail consumer, whether you intend to attract legal entities or individuals, etc.

Production and organization plan

In the next section, you will list the stages of production, mentioning the availability of facilities, equipment and personnel. Describe everything in detail; if a partner is involved in the business, he must understand the costs. It is also necessary to calculate the cost of production, adjusting for variable factors.

The organizational part provides an implementation schedule and deadlines. Legislative acts regulating activities in the selected area are also listed.

Financial plan: calculate funds

The reason startups close down in 70% of cases is lack of funds. To avoid this prospect, make a financial plan. It includes the following:

income and expense plan;
project implementation period;
approximate balance for the 1st year of work;
break-even analysis.

To help investors evaluate the prospects, provide a debt repayment schedule. Focus on the rational use of funds by reducing costs. But save wisely: one of the mistakes that dooms a business to failure is underestimating upcoming expenses.

Risk Analysis: Avoid Surprises

Finally, consider the situations that threaten your business and suggest solutions to the problems. The right strategy will attract investors and make your job easier.

The structure of the business plan can be changed by adding paragraphs and annexes. If you have an idea of what you are going to do, you will cope with the task.

New tool in action: SWOT analysis

Once you learn how to write a business plan, you'll take on the strategic part. It is necessary to discover external and internal factors influencing the development of the organization and describe the current situation. A SWOT analysis will help you cope with the task, meaning that you highlight 4 aspects of the project:

The versatility of the method allows you to use it in any area, whether you choose a farm or a car service. Use does not require special knowledge, just avoid common beginner mistakes:

reassessment of strengths;
attempts to pass off a disadvantage as an advantage;
deliberate or accidental ignoring of disadvantages.

To get results, be honest with yourself: you can remain silent about the shortcomings when running advertising campaigns, but when drawing up a business plan, a mistake will be disastrous. First of all, look at the product or service through the eyes of the consumer, evaluate its strengths and weaknesses. Be thorough and use different sources: consult with your team, conduct testing, create several SWOT tables for relevant market segments. To give you an idea of how to conduct analytics step by step, look at the example:

Business plan for an atelier

The option of opening an atelier is suitable for novice entrepreneurs who have skills in sewing and repairing clothes. After all, despite the abundance of stores, finished products remain standardized. Fashion trends put individuality at the forefront, so there will be no shortage of customers. You just need to think about how to attract them and convert them into regular customers.

First steps: define goals and think over the price

Even a small business will need a business plan that defines its goals. I recommend that you include the following:

creating a profitable organization;
generating income;
satisfying consumer needs for sewing and repairing clothes within a particular area.

Choose individual entrepreneur as a legal form, since accounting requirements are simpler and tax fees are lower. Then determine the range of services provided, which will include:

sewing new clothes;
minor repairs to the old one;
restoration.

Although tailoring remains the most expensive service, most of the profits will come from repairs. This is due to the fact that creating a new model takes on average 14 days, and you can put an old thing in order in 15-30 minutes. The cost of repairs starts from 200 rubles, which will ensure a quick payback if there are customers.

Selection of premises and equipment

Location remains a key factor, so look for space in a shopping center or on the 1st floor of a building. The option with a shopping center is more profitable due to cross-country traffic; in addition, store customers will want to have purchased clothes adjusted to their figure on the spot.

But it will be easier to equip a workshop by making repairs in an ordinary apartment. Keep in mind that placement on the upper floors is acceptable in cases where you already have an established customer base.

Ideally, the studio is located in the city center, close to sewing stores.

Choose a room with an area of 20 square meters. m. and more to arrange everything you need. At the initial stage you will need:

3 professional machines (approximately 7,000 rubles per piece);
special iron or steam generator (RUB 11,000);
overlock (RUB 5,000).

You can’t do without furniture to equip the work area and a comfortable waiting area for clients. You will have to buy the following:

cutting table;
tables for typewriters;
chairs;
mirrors;
dummy;
coat rack for employees and visitors;
sofas and a coffee table for the waiting area.

Buy also consumables, because respectable clients will not want to bring threads, elastic bands, zippers along with the fabric. Along with the cost of furniture, you will need to allocate 24,000 rubles.

Recruitment and payment

Recruitment determines success, so look for people who love what they do. You will need 2-3 seamstresses and a cutter, who can be found through online advertisements or recruitment agencies. The average salary for a seamstress is 15,000 rubles, for a cutter - 20,000. A percentage of completed orders is also added to the rate (20-40%), which encourages them to work better.

When hiring employees, discuss the nuances of responsibility. Often, clients bring expensive materials, and if they are damaged, the seamstress or cutter must reimburse all costs.

Provided that marketing campaigns are carried out correctly, the studio pays for itself in 2 years. You just need to think through all the stages of business promotion, reducing the share of advertising in local media. If you spend money on a noticeable sign, develop branded packages, and send out a small mailing of discount coupons, you will soon acquire a regular clientele.

Business plan for a mobile car service

Since car sales do not stop even during a crisis, their maintenance will become a constant source of income. Mobile car service is in demand: you will provide services that do not require a lift and take a couple of hours. The price will include system adjustments, checking battery operation, the presence of oil and other liquids, and simple replacement of parts. With the right approach, the profitability of the enterprise is at the level of a service station.

What you need to get started

To get started, you can't do without the following:

Make sure you have a vehicle that can accommodate the necessary equipment. A Gazelle minibus, which you rent, will do.
Equipment you will need are jacks (without them you cannot replace pads or filters) and a bed on casters. Also buy a vacuum cleaner and a couple of compressors, including a suction one. The importance of having keys and other tools need not be mentioned.
The profit will come from the sale of consumables. You will purchase oil, candles, liquids at wholesale prices, and sell them at retail prices.

To begin with, you will perform the work yourself, expanding the staff as necessary. As your customer base increases, it’s worth hiring a dispatcher who will explain the nuances so you don’t have to take time off from your work.

How to determine your clientele

Who constitutes the clientele of such organizations? These are mainly people who drive budget cars of older models. Their cars need regular maintenance (changing oil, brake pads, checking tire pressure), but due to busy work, the owners put off visits to the service station. The result is unplanned breakdowns, making your services in demand.

To find clients, you should not post advertisements in garages. Such niches turn out to be occupied, so it is better to hire a pretty girl promoter as part of an advertising campaign. She will distribute booklets to car owners in the parking lot, and later you will attach the remaining advertisements under the windshield wipers.

How to write text for a booklet? Offer your clients to save time, not money. Bet that they won't have to go to the service station after work, but the car will still be in perfect order. By accompanying your offer with a transparent pricing policy, you will attract consumers.

“Distress services” are also popular: they are resorted to when the owner has lost the keys or cannot start the engine for no apparent reason.

How to increase profitability

To make your business pay off, purchase high-quality equipment and take care in selecting employees. After all, it’s difficult to find a craftsman: people are guided by the principle “If I don’t find a job in construction, I’ll go to a car service center.” If you or your employee are not qualified, then taking out a loan to start a business or purchase equipment is useless.

But with the right approach, you will recoup the costs in 2-3 years, after which you will start working for a profit. You can speed up the process as follows:

in the price list, indicate separately the cost of mileage to the point where the customer’s car is located and the price of repairs;
to increase profitability, limit work to a certain radius (the journey to the client can take a maximum of 90 minutes);
for long-distance trips, the cost should cover half a day's revenue.

Thanks to the growing demand for on-site service, the mobile workshop will not have a shortage of clients!

Business plan for opening a beauty salon

Even during times of crisis, women try not to skimp on beauty. For this reason, beauty salons have become a popular option for small businesses. The enterprise pays for itself in 12-24 months, although with a thoughtful approach the period can be reduced to 7 months.

How to define a sphere

Analyze the situation and determine the profile of the potential client. Avoid the vague formulation “urban women with average income aged 20-45 years”, because this includes:

students who want to get a creative hairstyle;
mothers on maternity leave who value speed of service;
mature women who prefer classics.

These groups require different approaches, so don't focus on the average image.

You shouldn’t spend money on opening an elite establishment. Practice shows that the number of offers in the field exceeds demand. If in a metropolis you rely on the introduction of newfangled technologies, then in medium-sized settlements the business will be doomed. It is enough to open an establishment with affordable prices and include the following items in the price list:

hairdressing services;
cosmetology procedures (facial skin care, eyebrow correction)
lash maker services (eyelash extensions);
Mani Pedi;
sale of cosmetic products.

To implement the project, 600,000-1,500,000 rubles are required, which includes the costs of paperwork, premises equipment, personnel selection and a marketing campaign.

How to choose the location of a beauty salon

To open the salon, the following options are used:

small detached building;
point in a shopping center;
room on the 1st floor.

Renting in a shopping center makes it possible to quickly acquire clients, but the cost will also be high. To reduce costs, locate the salon on the 1st floor of a multi-story building. In this case, pay attention to the busy traffic on the street, the visibility of the sign from the roadway, and the proximity of shops.

The search for premises is done taking into account the place of residence of the potential clientele: a budget establishment can also be opened in a residential area where local residents will be served. Those targeting business women will pay attention to buildings located close to business centers.

Is it worth renting a room already equipped for a salon? This will save about 240,000 rubles on repairs, and in some cases will bring in an established clientele. But analyze the reasons why the establishment is being rented: perhaps the previous owner ruined its reputation or the competition in the area was high.

What expenses are expected at the initial stage?

To open a salon you will need to purchase the following:

mirrors;
manicure cart;
hairdressing chairs (hydraulic);
washing;
reception desk;
cabinets and cabinets;
sofas for the waiting area;
coffee tables;
manicure tables;
chairs.

You will also need to purchase hairdressing tools and supplies. But you can save money on this item by hiring experienced employees. They prefer to work with their own tools and purchase materials themselves. The presence of experience and skills among the staff will have a positive impact on the development of the enterprise, so hire workers whose qualifications are confirmed by diplomas and certificates.

The staff will include a senior administrator (salary 20,000 rubles), his assistant (salary 15,000 rubles) and 6 hairdressers working in shifts (salary 17,000 rubles). Add the following to your payroll costs:

rental of premises (RUB 75,000);
payment of taxes;
expenses for a marketing campaign (RUB 20,000);
utility bills, garbage removal (RUB 11,000).

You can reduce costs by thinking through a marketing campaign. Look for inexpensive ways to convey information about the salon, create a group on social networks, hold competitions. If you add affordable services to competent promotion, the establishment will pay for itself in 7 months.

Business plan for a flower shop

Among the highly profitable areas, floristry stands out: markup on goods reaches 100% on regular days and 150% on holidays. The advantages of this option include the fact that you do not need a large amount of professional equipment. The most significant expense is usually the purchase of refrigerated display cases, which allow you to keep flowers fresh.

Choosing a location for a flower salon

The location of the store depends on its type:

The florist pavilion is intended for middle-class buyers. They are offered about 20 types of flowers and various packaging; bouquets that are not particularly complex are put together in a hurry. Since traffic becomes a determining factor, look for places at markets or public transport stops. If the latter do not have a pavilion, you can rent the space and purchase an inexpensive prefabricated structure. Investments in this case are minimal.
Flower shops are also located near a bus stop or market. They are distinguished by a large assortment and the presence of additional products. Handmade pots are also offered to buyers. , different types of soil, care products. In addition to cut plants, there are also live ones on sale. If you choose this format of work, you will need 1,300,000 rubles to start.
A florist salon for respectable clients implies an abundance of exotic goods. Such establishments are located in the city center, on the ground floor of a building or in shopping centers. To offer premium services, you need to invest RUB 5,000,000.

Pay attention to the availability of parking, because its proximity increases sales by 20%.

Purchase of equipment for the salon

The necessary equipment is divided into 2 groups: for the direct work of the seller and for storing inventory. To set up a retail space you will need the following:

counter-stand;
laptop and printer;
stationery;
stapler;
wrapping paper;
elements for decorating bouquets.

To store goods, refrigerated cooler display cases are needed. You should not save on them, since damage to flowers is the main risk of the florist business. Less demanding varieties are stored in flowerpots (their number depends on sales volume), and you place potted plants and fertilizers on shelves. For lighting, purchase fluorescent lamps, and install an air conditioner to maintain the desired microclimate.

The biggest expense will be the refrigeration chamber, since the cost reaches 100,000 rubles.

But the main success factor will be a sufficient assortment. It will include the following:

cut flowers;
decorative elements (fern leaves, climbing plants);
seeds;
fertilizers;
Greeting Cards;
Stuffed Toys.

Also, invest in a catchy sign and exterior store decoration. Ideally, you should make lighting that will attract customers at any time. The total cost of equipment will be about 185,000 rubles.

Recruitment and marketing campaign

Customers often base their choice of store on online reviews, so the quality of service must be excellent. For this reason, you will need professional florists who work at a minimum wage but with a high percentage of sales. If necessary, hire a courier to deliver orders: online trading brings a significant share of profit. Accounting can be outsourced.

In addition to quality service, a marketing campaign is needed to attract regular customers. Introduce a system of cumulative discounts, make gifts for large purchases (“Every 7th rose is free”). Be sure to issue bonus cards: you will add clients to your database and send them out before birthdays and holidays.

If you still have questions, watch the how-to video. The owner of a florist salon shares his secrets and offers you a working business plan:

Business plan for opening an anti-cafe

Anti-cafes are also gaining popularity - establishments for social interaction, creative meetings, and holding master classes. Their difference from ordinary cafes is that a complex menu is not implied. Visitors are limited to tea or coffee, light desserts and cookies; a fee is charged for the duration of your stay in the anti-cafe. Drinking alcohol and smoking in such establishments is prohibited.

How to find your niche

To open, you will need 450,000 rubles, and payback can be achieved in 6 months. The result is easily achievable: an anti-cafe turns out to be profitable provided that more than 1 million people live in the city. But with proper advertising, it will bring profit even in a small locality, if there is no competition in it. Having a university will also be a plus, since most of the clientele are young and creative people from the middle class.

Due to the specific nature of visitors, unusual ideas become a key success factor. Implement the following ideas:

Give visitors alarm clocks to help them keep track of the time;
hold events: theme evenings or chamber concerts;
offer signature drinks and treats;
provide high-speed Internet.

If the rules are followed, the clientele will be young people who want to spend time with friends, and people who use the anti-cafe as a platform for business meetings. Since these groups require different approaches, develop 2 ranges of services within the business plan:

during the daytime, when business meetings are held, visitors will need a projector, printer, free Internet;
in the evenings, those gathered will appreciate the assortment of books and board games, as well as the opportunity to watch films or sports competitions.

Proper organization of leisure time for visitors will allow you to earn 12,000 rubles. per day (for an anti-cafe with 55 seats) in just 3 months. work.

How to locate and arrange premises

When searching for a suitable premises, consider the following criteria:

visibility from the roadway;
liveliness of the street and area;
presence of universities nearby;
lack of nearby cinemas, cafes, business centers.

The area is from 120 sq. m., which will allow you to distinguish several zones:

A common hall with 30 seats is used for events. During the daytime, it can host business trainings or master classes.
A coworking space is a collective office. The room should be isolated from the common room, since it is designed for people who want to work in silence, organize a Skype conference, or hold a business meeting.
Game rooms are equipped with tables, consoles, and televisions. They are intended for small companies.

The business plan must include expenses for renting premises. It will cost 100,000 rubles, and the same amount will need to be allocated for repairs. You will be able to save on finishing work if you find a room in good condition. In this case, the atmosphere is created with the help of furniture and decor.

To set up, you will need to purchase the following:

The advantages of this option include the fact that you will do without numerous staff: a project manager, a cleaner and 2 hall managers are enough.

How to run a marketing campaign

Since anti-cafe customers actively use the Internet, advertising on social networks “VKontakte”, Facebook, Instagram is necessary to attract them. Post posts, photos from events, make notifications about promotions and discounts; for the initial stage, hire a professional SMM manager.

When planning promotions, take into account the pronounced seasonality of the area. If there are enough visitors in winter and autumn, then in summer pay special attention to discounts and an interesting program. To increase attendance, distribute flyers to nearby hostels, fitness clubs and educational institutions; You can also agree on mutual advertising.

Experts claim that with a work schedule of 12.00-0.00 on weekdays and 12.00-02.00 on Friday and Saturday, the monthly revenue of the anti-cafe will be 360,000 rubles. It is only necessary to foresee the risks (low attendance in the summer, the possibility of competition, filling the hall with clients with opposing interests), and there will be no unpleasant surprises in the work.

Main mistakes when drawing up business plans

Have you decided not to contact an expert, but to write a business plan yourself? Although the specialist has extensive experience, you have the advantage of understanding the intricacies of your plan. All that remains is to avoid common mistakes, with tips from Forbes:

If you want to attract investors, your business plan should be free of grammatical, spelling and punctuation errors. Although potential investors or partners are not asking about your knowledge of the Russian language, they want to get an idea of your competence. When you write with errors, they doubt your education.
Entrepreneurs often draw up business plans only when they plan to attract investors. But even those who manage on their own need to systematize ideas and facts. Don't view drawing up a business plan as a formality: you will impartially evaluate ideas, identify potential risks and think through ways to prevent them.
Don't get carried away with featureism. Planners talk about product features, performance, and warranties, missing the key point: why should the consumer even care? Finding the answer will ensure your success. An example would be the policy of the Dollar Shave Club company: management claims that they want to protect the consumer from being robbed by competitors. After all, they force you to buy expensive replacement cartridges for razors! But Dollar Shave Club sends a new set every month. Of course, its cost is included in the initial price of shaving equipment. A consumer might as well buy cartridges in a store, but Dollar Shave Club does not offer a product, but a concept, an idea.

Take these subtleties into account, and mistakes will be avoided. After all, the business plan must convince immediately: investors will not take numerous repeated requests seriously. They feel like you're spinning numbers and manipulating facts, so impress them the first time you meet them.

Download 50 business plans for free

To make your job easier, I want to provide 50 ready-made business plans. Although any sample will need to be tailored to your situation, you will have a basis for your project.

Conclusion

Drawing up a step-by-step business plan will not only convince investors, but also bring the idea to perfection. Large companies begin by preparing this document: the owners understand that assessing opportunities and risks will save them from losses in the future. But when opening a small business, entrepreneurs act at their own peril and risk. This is due to the lack of culture in the business sector, due to which the basics of planning are not considered an essential component. But for those who do not want to study the nuances of closing an individual entrepreneur in the foreseeable future, writing a business plan will become an indispensable condition.

Your future project. How to write a business plan? The step-by-step instructions in this article will help in this matter.

Business plan goals

Writing a business plan can be different depending on why it is needed. One of the most common purposes is to present it for investment. This kind of project business plan is the most complex. Often, third parties are involved in writing it - experts in their field, who will create a suitable business plan for approval by the investor.

It happens that a manager instructs you to write a business plan for a company, for example, to open a branch. In this case, they also often turn to third-party specialists to draw up such plans. Ultimately, the contractor may only need to make some adjustments to the needs of the company.

Well, when a business plan is needed to open your own business, it is best to write it from cover to cover yourself. Although this is a difficult process, it is exciting and very interesting. After all, your own business is the real brainchild of an entrepreneur. And therefore, its creation is treated with great care and thoroughness. The article provides instructions on how to draw up a business plan for your business.

Initial idea

Basically, those who decide to open their own enterprise have already chosen and know their field of activity well. But there are entrepreneurs who want to have their own business, but still do not clearly know what exactly they will do. They are looking for a business idea. It is difficult to overestimate its importance. The idea must suit the interests and desires of the entrepreneur himself.

This could be a hobby that a person is willing to do even for free, or a business that already brings in a guaranteed income. In any case, having chosen a niche for yourself, it is important not to be distracted by anything else and not to dream of unattainable heights, but to step by step bring your real idea to life. A business plan will really help in this matter.

How to write a business plan? Step-by-step instruction

So, having imagined what the future business will be like, you can move on to writing a business plan. There are special planning standards. Therefore, if it is to be submitted for investment, you should choose an appropriate standard and adhere to it when writing.

To understand how to write a business plan, step-by-step instructions and generally accepted standards will serve you well, since they are approved by people who are professionally versed in these issues. An entrepreneur will be able to sort out his, perhaps not yet fully formed, thoughts and bring his business to life.

A standard business plan consists of the following chapters:

General provisions.
Market analysis.
Marketing and strategic plan.
Costs.
Production plan.
Investments.
Financial plan.

Summary

Here the essence of the matter, a description of the business idea, information about its objective need in the market, timing of implementation, and competitiveness should be briefly displayed.

Of course, this part is largely intended for potential investors. It is they who, after reading the summary, make a conclusion about whether it is worth getting acquainted with this plan further or not. Therefore, if it is intended to be presented to an investor, it is necessary to describe this part carefully, perhaps returning to it again and again, making adjustments after compiling subsequent chapters.

However, for his own needs, this part is also important, since it helps the entrepreneur to better see the entire process of organizing the business as a whole.

General provisions

If the resume is written on about one - maximum two pages, then this chapter can be written in more detail. That is, in fact, the “General Provisions” chapter contains the same information as the summary, but in a more detailed form invites the reader to become familiar with the project as a whole.

It describes the characteristics and implementation of the project, its life cycle, the possibility of additional development and the forecast of changes in the product with a possible change in market trends.

The service business plan in this chapter should contain information about what the specific service is and how it will attract customers. For example, a business plan describes all proposed services, their characteristics and distinctive features. An attractive feature here is the legend of how celebrities undergo procedures in the salon or how individual specialists provide them with these services, how specialists were trained directly with the brand of product with which they work.

Market analysis

In parallel with writing a business plan or before drawing it up, it is necessary to conduct a market analysis. This is an extremely important part, because the success of the future project directly depends on it.

Having chosen a market niche and target audience, they conduct a thorough analysis to determine how relevant the project’s business plan, the initial proposal and its idea are. If the analysis reveals an excess supply, then it is worth returning to the idea and trying to adjust it so that it corresponds to the state of affairs on the market. If there is increased demand, then everything is in order, and you can safely proceed to further actions.

Market analysis is carried out in different ways. But if problems arise with its implementation, there are companies where you can outsource market analysis.

Nevertheless, the entrepreneur is recommended to look into this issue himself, since any third-party organizations will give only an objective average result, not fully taking into account the business plans of a small business and all the nuances of the business idea of the project author.

Marketing and strategic planning

This plan includes introducing the product to the market, its development, pricing, sales and distribution system, as well as advertising. To launch a product, it is advisable to build a Gantt chart, which will display the dates of implementation of various activities. Based on market analysis and competitiveness, a strategy is calculated, how the market will be conquered and what tactical actions will be required for implementation.

Pricing is based on economic calculations and the company's expected income. Sales and marketing can be presented in the form of a diagram, where the entire process will be visible in stages. For example, from receipt of goods at the warehouse to receipt of money for the goods and its sale.

Costs and production schedule

This chapter includes the purchase of necessary equipment, repairs, rental of premises and other costs. The production schedule must reflect how many people are required to implement the project, their work schedule, deductions of wages and related payments.

They will become much more attractive to an investor if there is a ready-made team that will work on the project, as this proves the entrepreneur’s ability to implement his plans. Therefore, it would be appropriate to highlight this fact in the business plan.

Production plan

If the company is a manufacturing company, then it is necessary to describe the production process, as well as the partners and suppliers who will participate in the business. For example, the farm business plan in this chapter should include equipment for milking, bottling, packaging milk and a mechanism for marketing it through specific suppliers.

Financial plan and investments

The most important part of the entire business plan is, of course, the financial plan. Moreover, if the project is intended to be familiar to the investor, then after reading the summary, a serious investor will most likely look at the financial plan. After all, this is where the real ability of an entrepreneur to implement business ideas will be visible. This is the essence of entrepreneurial activity.

The financial plan provides all the information about the possible costs and income of the project. Based on the marketing, strategic plan and costs, a table is drawn up for several years, which displays the required investments and their repayment schedule, all costs and possible income.

The final part of the financial plan must necessarily be a calculation of the profitability of the future business.

Now the reader knows how to write a business plan. The step-by-step instructions given in the article are a short guide demonstrating the importance of understanding goals and the need for business planning.

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