We open a bakery. Bakery business plan: step-by-step analysis with calculations

The success of any business is largely due to the presence of high demand for the goods sold. The production of bakery products is one of the most in demand throughout the country. In order for your own production to be profitable, you need to create mini-bakeries with calculations. It will allow you not only to estimate the amount of costs, but also to calculate the payback period, profitability and other important financial indicators.

Opening a mini-bakery franchise

If a person has never been in business, but wants to open his own bakery, he does not have to do it alone. Any area of ​​entrepreneurship has its own characteristics and difficulties. If you don’t want to spend your own time and money on this, then you can turn to more experienced bakery owners and buy a franchise from them. This format of cooperation has its own characteristics:

• the level of profitability will decrease due to the need to pay royalties and an initial contribution to the franchisor;
• a businessman receives a ready-made brand under which he can work, spending less money on advertising and promotion;
• availability of ready-made production technology (it does not have to be certified, and employees of the franchisor company will help implement it);
• risks are reduced;
• The franchisor accompanies its franchisees at all stages of cooperation.

Some franchises require connections with suppliers of industrial equipment and raw materials. This allows you to save some money. The franchisor can provide assistance in finding wholesale buyers or establishing retail trade.

The danger in opening a bakery franchise is largely related to the success and integrity of the franchisor. It is not easy for a beginner to find a worthy partner.

If we are talking about opening a bakery, then it is worth considering first of all the following popular Russian franchises:

	Tandoor bread	Dobropek	Pretzel
Franchise launch year	2014	2013	2016
Entrance fee	Absent	500,000 rubles	290,000 rubles
Royalty	15,000 rubles per month, starting from 4 months of work	5% of revenue received	10,000 rubles per month
Start-up capital	205,000 – 750,000 rubles	2,500,000 – 3,000,000 rubles	1,500,000 – 2,400,000 rubles
Possible areas of work	Retail and wholesale trade, delivery of finished products	Retail	Shop-bakery

These franchises have become very popular in Russia due to their well-functioning business model, high profitability, and the presence of a well-thought-out concept ready for implementation. But opening a bakery as a franchise has its drawbacks:

• lack of opportunity to develop your brand;
• the presence of recipes and a range of products that cannot be changed;
• restricting the actions of the entrepreneur;
• additional costs (lump-sum fees for well-known franchises are especially noticeable; their cost can reach several million rubles).

For an entrepreneur, opening a mini-bakery as a franchise can be the first step in business. She will help him gain experience and study all the processes from the inside. After the franchise agreement expires, you can open your own bakery, but you will have to start from scratch.

Location

Choosing a location for a bakery is important if an entrepreneur plans to engage in retail trade. Then the premises should be located in the city center. If the volumes are not very large and there is little competition, then you can locate in a residential area among apartment buildings. This will save on rent and increase your final profit.

When opening a bakery for wholesale sales, everything will be even simpler - just find a suitable premises in an industrial area. You only need to take into account the environmental situation, the availability of convenient access roads, and distance from wholesale buyers (the closer they are, the more you can save on product delivery).

An entrepreneur can buy or rent production premises. Each of these options has its pros and cons:

If an entrepreneur plans to work and develop his bakery, he in any case needs to think about buying premises. This is an excellent option for investing with profit. If there is not enough capital, you must necessarily enter into a long-term lease agreement in order to protect yourself from moving to a new place in the near future.

Requirements for the premises of a mini-bakery

When choosing a room for work, you need to evaluate the required production capacity. To produce 300 kg of finished products per day, an area of ​​50 m2 will be required. Moreover, this should not be one room, but several:

• workshop for the production of dough/finished products;
• 2 warehouses for storage - one will contain raw materials, and the second will contain finished products; they cannot be stored together;
• bathroom with equipped sink and toilet;
• staff locker room;
• loading room;
• office.

• Product Description
• Selection of premises
• Supplier search
• Marketing plan (sales)
• Financial plan
• Which OKVED to choose
• Production technology
  • • • Similar business ideas:

Business plan for opening a mini-bakery for the production of bread and bakery products, with a production capacity of 878 kilograms of finished products per day (12 hours).

How much money do you need to open a mini-bakery?

According to preliminary calculations, opening a mini-bakery in a rented premises will require investments of 2,613,000 rubles:

• Basic equipment (rotary oven, refrigerated cabinet, etc.) - RUB 963,000.
• Auxiliary equipment (racks, inventory) - RUB 150,000.
• Repair and arrangement of the premises - 300,000 rubles.
• Truck (Gazelle) - 700,000 rub.
• Advertising budget - 100,000 rubles.
• Legal registration persons, permitting documentation - 100,000 rubles.
• Costs for launching the project and other expenses - 100,000 rubles.
• Reserve fund - 200,000 rubles.

Product Description

The production capacity of our mini-bakery will be (12 hours):

• Pan bread (0.5 kg) - 1000 pieces
• Sliced ​​loaf (0.3 kg) - 800 pieces
• Pies with filling (0.1 kg) - 700 pieces
• Village loaf (0.68 kg) - 100 pieces

In one 12-hour working day, the enterprise will produce 878 kg of bakery products. The average selling price will be 32 rubles per kilogram of finished products. Thus, the estimated cash turnover of the bakery will be 28,096 rubles per day or 842,880 rubles per month.

Download business plan for a mini-bakery

Selection of premises

Our enterprise will be located in a separate production facility with an area of ​​85 square meters. meters. Of this area 50 sq. m. will be the production workshop itself (baking and molding workshop), the rest will be allocated for a warehouse of raw materials, a staff room and utility rooms. The rent will be 45,000 rubles per month. The premises will comply with all Sanitary rules and standards specified in SanPiN 2.3.4.545-96 “Production of bread, bakery and confectionery products.” All communications, including water supply (hot and cold), electricity, ventilation and sewerage, are in good condition. A fire alarm system has been installed. The walls up to 2.5 meters in height are tiled, the rest is painted with non-toxic paint. The premises do not need major renovation. Only cosmetic repairs are needed, for which it is planned to spend no more than 300,000 rubles. The main costs will be associated with the purchase of equipment and production inventory.

What equipment to choose for a mini-bakery

The basic set of baking equipment will include:

• electric rotary oven (RUB 460,000)
• proofing cabinet (RUB 250,000)
• refrigerated cabinet (RUB 40,000)
• dough mixer with a rolling bowl for 140 liters (RUB 100,000)
• trolley for rotary kiln (RUB 35,000)
• flour sifter (RUB 23,000)
• rolling bowl made of stainless steel, 140 liters, 3 pcs. (RUB 55,000)

The total cost of the set of main equipment will be 963,000 rubles. In addition, some of the funds will be used to purchase additional equipment: shelving, loaf rollers, a pastry table and equipment.

Supplier search

Currently, a search is underway for suppliers of raw materials and ingredients for baking products. First of all, you will need to arrange a supply of: premium flour, vegetable oil, sugar, salt, compressed yeast, stabilizers, food additives and thickeners. All raw materials and ingredients are planned to be supplied from local wholesale suppliers and farms. The staffing schedule of the mini-bakery will include: technologist (1 person), bakers (4 people), general workers (2 people), production manager (1 person), sales manager (2 people), driver (2 people). people). Accountant services will be outsourced. The total wage fund will be 160 thousand rubles per month.

Which tax system to choose for opening a mini-bakery

It is planned to register a limited liability company (LLC) as an organizational and legal form. You will also need to open a bank account to receive and send payments by bank transfer. The simplified taxation system (STS) will be used as a taxation system, 15% of the enterprise’s profit. Licensing and certification of bakery products is not required. However, you will need to obtain a declaration of conformity for manufactured products. Services for obtaining these documents will be ordered from a specialized company.

Marketing plan (sales)

The sale of bread and bakery products is planned to be carried out within one region (within a radius of 50 km). Literally 10 km from our enterprise there is a large city with a population of 550 thousand inhabitants. Despite the great competition among bakery industries, the large size of the population makes it virtually guaranteed to find a market for our products. Potential distribution channels include:

• Intracity retail chains
• Specialized trade kiosks selling bread and bakery products
• Confectionery departments
• Cafes and restaurants

Sales managers will be hired to conclude contracts with potential customers. Their responsibilities will include daily personal meetings with managers of retail outlets and catering establishments.

Financial plan

Let's move on to calculating the main indicators of economic efficiency of a mini-bakery with a productivity of 878 kg of finished products per day. Fixed monthly expenses

• Rent - 45,000 rub.
• Salary + insurance contributions - 208,000 rubles.
• Utility costs - 50,000 rubles.
• Advertising - 20,000 rub.
• Fuel and lubricants - 30,000 rub.
• Other expenses - 20,000 rubles.

Total - 373,000 Variable expenses

• Raw materials and ingredients - 25% of production volume or 210,000 rubles. per month.

How much can you earn from a mini-bakery?

Thus, the net profit at the end of the month of operation of the enterprise will be 220,989 rubles. The profitability of a mini-bakery with these indicators is 38%. The return on investment, taking into account the period of reaching design capacity (6-8 months), will occur after 17 - 19 months of operation of the bakery. What is the optimal indicator of a business plan?

We recommend download business plan for a mini-bakery, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for opening a mini-bakery

To start any business, the first steps, of course, are drawing up a business plan, finding initial capital and monitoring the consumer market. Ultimately, it is the demand for your products that will determine the profitability of the project. So, a step-by-step plan for opening a mini-bakery consists of:

1. Search for start-up capital. In addition to your own funds, you can turn to a bank for help to issue a loan; there are also certain government programs to stimulate small businesses.
2. Registration of an enterprise, which includes choosing a form of ownership and taxation system.
3. Search for premises.
4. Business model of the future bakery - marketing research in the niche, development of a unique concept, plan for starting work.
5. Designing a future establishment - depending on whether you rent a ready-made premises or develop it yourself.
6. Purchase of necessary equipment and furniture.
7. Preparation of equipment - installation supervision and commissioning work.
8. Personnel selection and training.

What equipment to choose for a mini-bakery

The minimum set of equipment for a mini-bakery includes an oven in which the products will be baked, a machine for kneading dough, a flour sifter and a proofer in which the dough will ripen. It is also necessary to take care of the method of delivery of finished products. At the beginning of your business, you can purchase domestically produced equipment, and later, as your business develops, you can purchase more reliable and modern equipment. Initial equipment for a mini-bakery:

1. Dough mixer MTM-65MNA.
2. KhPE-750 oven.
3. Proofing cabinet ShRE-2.
4. Sifter PVG-600.

In addition to the main equipment, you will need tables for cutting dough, trolleys for finished products, and to automate production - a dough sheeting machine.

Which OKVED to choose

According to the new classifier of types of economic activity OKVED-2, instead of code 15.81, code 10.71 is used, 10.71.1 - “Production of bread and non-durable bakery products.”

Documents required to open a mini-bakery

The list of required documents includes a document on registration of an individual entrepreneur, permitting documentation, and a current account. Opening a current account is necessary for making payments to entrepreneurs, owners of retail chains, shops and cafes.

Do you need permits to do business?

The sale of food products is prohibited without the appropriate permits. Permits include:

1. The decision of the sanitary and epidemiological station for production, issued free of charge.
2. Permission from sanitary and epidemiological supervision for manufactured products based on the presence of a conclusion issued by Rospotrebnadzor.
3. Fire inspection report.
4. Certificate of product conformity.

Production technology

When producing baked goods, pay special attention to the quality of raw materials, especially flour. It should be only the first grade and purchased immediately before the start of production of each new batch, since flour is a product with a limited shelf life. All other raw materials: sugar, yeast, butter, flavorings, salt, also purchase only from trusted suppliers who are responsible for the quality of the products supplied. The entire technological process consists of kneading the dough, leaving it in proofers and directly baking.

People have always known a lot about food. A bakery is the production of baked goods, pies, etc. There have always been bakeries and there always will be. This production can exist independently, maybe at some hyper or supermarket, mini bakeries can be at various cafes and grocery stores.

When opening a mini-bakery, the business plan must include all costs associated with the implementation of the project: investments in the purchase of equipment, current production costs and rental premises. Also, the bakery business plan must contain a marketing strategy for business development: without this, it will be difficult to establish stable sales of products.

A bakery business plan includes a financial and organizational plan, as well as advice on choosing a marketing strategy for the business. The obvious advantage of food production is that bread is a product that will always be in demand, regardless of the political situation, fashion trends and income levels: you just need to find a niche for your company.

How to open a mini bakery from scratch?

A bread bakery, the business plan of which includes financial calculations, stages of project implementation and recommendations for choosing a marketing strategy, will allow you to open a mini-bakery from scratch without any extra effort, avoid all the pitfalls and receive a stable profit in the future.

Stage 1. Search for investment for the implementation of the bakery project

Significant costs for the purchase of equipment for a mini-bakery suggest the need to seek investment in the project. Attracting a bank loan will increase the payback period of the project due to the need to pay interest. Another option is to attract investment funds. In this case, you will have to give part of the profit from the project to the investor.

At the stage of searching for investment, you should pay attention to the possibility of purchasing a ready-made bakery business. This will allow you to avoid costs for the purchase, installation and commissioning of equipment, as well as the search for personnel involved in production. In addition, the operating mini-bakery has well-established ways of selling products, which means stable revenue.

Stage 2. Company registration

It is possible to register a company engaged in the production of bakery products on your own, or by turning to the services of a specialized legal company involved in registering companies. The latter option will be more expensive than registering yourself, but it will save time for more important matters related to organizing a business. If you do not want to fill out an application for company registration and stand in queues at the Federal Tax Service, then a reasonable step would be to entrust this work to specialists.

Another important point is the choice of organizational and legal form for the bakery. The most common options are individual entrepreneur or limited liability company. In the first case, the business owner will be liable for the company’s obligations with all his property; in the second case, his financial liability will be limited to the contribution to the company’s authorized capital.

Stage 3. Registration of permits.

In order for food production to be possible, the products and production premises must comply with the standards of Rospotrebnadzor, the sanitary-epidemiological service and fire safety.
To start production, the following documents must be completed:

Sanitary and epidemiological conclusion for production;

Sanitary and epidemiological certificate for products;

Certificate of conformity;

Conclusions from the fire inspection.

The costs associated with obtaining permits are included in our registration costs.

Stage 4. Search for production premises

A bakery is a business whose premises must meet certain requirements. In accordance with legal requirements, a bakery cannot be located in the basement of a building or in the basement; all utilities must be present: hot and cold water supply, sewerage and ventilation. In addition, the requirements relate to the interior decoration of the room: the walls must be tiled and the ceiling whitewashed.

The business plan for a bakery store involves searching for premises in an accessible and “passable” location for customers. To organize a bakery, you will need a premises with an area of ​​at least 80 square meters; if, in addition to the bakery, you plan to sell products in a retail store, you will have to rent an additional 30-40 square meters.

Stage 5. Purchase and installation of equipment

A mini bakery is a business in which a lot depends on the quality of baking equipment. What do you need to open a bakery? The business plan presented here involves the purchase of only the most necessary equipment. A mini-bakery project cannot be implemented without a bread machine, a dough mixing device, a table for cutting and shaping dough, trolleys for finished products, and a flour sifter. A real business plan for a bakery involves the purchase of the most inexpensive domestically produced equipment. Foreign analogues are much more expensive, but have better performance characteristics.

As a rule, those companies that sell equipment for baking bakery products also offer customers installation of this equipment. For this reason, installation difficulties should not arise. When choosing an equipment supplier, you should pay attention to reviews from the company’s clients who have already purchased and ordered equipment installation, as well as the warranty provided by the supplier.

If you need to save on the purchase of equipment, you can refuse to buy a dough kneader and flour sifter, and buy ready-made dough instead of flour and other ingredients. Partial-cycle production will allow you to save on the purchase of equipment and on wages for workers involved in production. The disadvantage is the impossibility of complete control of the technical process, and therefore the quality of the product produced.

Stage 6. Costs associated with hiring personnel

Workers employed in food production must have a health certificate. In addition, the quality of the product directly depends on the experience and qualifications of the bakers. Therefore, the logical solution would be to hire employees with experience. It is unreasonable to assume that an unskilled worker who declares at an interview that he bakes excellent bread in his home kitchen can handle the equipment of a mini-bakery.

Contacting a recruiting agency will greatly simplify the recruitment process. Yes, you will have to overpay for the agency’s services, but the owner will be confident in the qualifications and experience of his employees. As we know, time is money, if the future business owner has no experience in conducting interviews, if he is not eager to check the entries in the work book with the data presented in the applicant’s resume, the easiest way would be to entrust the search for employees to an agency, and spend the free time more rationally.

Based on the current staffing schedule, we will calculate tax deductions.

Cleaning woman
TOTAL PAYROLL
TOTAL TAXES

Bakery Marketing Plan

The specifics of the business require you to occupy a certain niche. No matter how hard the owner of a mini-bakery tries to optimize his costs, he will never be able to compete on the price of products with a bakery that produces hundreds of thousands of rolls per day. Therefore, when creating a mini-bakery, you need to pay attention to product quality. Without a marketing plan, a business is doomed to fail. Before implementing the project, the owner must answer the questions: how will the product interest the buyer? Why would he choose my baked goods over cheaper mass-produced or competitor products? Based on this, you should create a marketing strategy and begin to implement it.

Shop-bakery

If possible, part of the bakery premises should be converted into a retail store. The incomparable smell of fresh baked goods will attract visitors better than any other advertising. Relatively small costs for commercial equipment will quickly pay for themselves through retail sales. Another sales direction is the sale of products in small retail stores. As practice shows, at the initial stage it is useless to try to offer your products to large retail chains: an unknown bakery has little chance of placing its products on the shelves of large hypermarkets, so you should focus your efforts on working with small stores.

Specifics of manufactured products

Nowadays, it’s no longer possible to surprise anyone with just delicious buns. The business plan for a mini bakery involves developing a marketing strategy taking into account the specifics of baked goods that will interest the buyer. The business owner should pay attention to popular and current bakery trends that are in demand.

Yeast-free bread is a current trend

Bakery products made without yeast are considered healthier. A mini bakery, the business plan of which includes the production of such bread, has a better chance of being successfully implemented compared to a project for the production of yeast products. On the other hand, yeast-free products require the use of a special technical process, as well as the appropriate qualifications of the workers involved in production.

National cuisine is an excellent option for a bakery store: business plan

Another “highlight” could be the use of national recipes for baking. The culinary preferences of different peoples of the world require original, original and unique baking recipes: Armenian lavash, American flatbreads, Indian chapatis - this list goes on and on. The national flavor of the bakery guarantees that it will have regular customers and therefore will be a serious competitive advantage.

Costs, profits and payback of the project.

For calculations, we assume that to organize a business we will register an individual entrepreneur, taxation is a simplified reporting system. Also in organizational expenses we will take into account the costs of certificates of conformity of manufactured products. The initial investment in the project will be:

Purchase of equipment
Working capital
Organizational expenses
Total expenses

To simplify, we believe that in our calculations we consider only the production and sale of products in small batches to grocery stores, cafes, restaurants, etc. Additional investments may be required as working capital to start a business. Total investment for equipment and registration activities from 500 thousand rubles.

The main costs associated with production in a bakery.

• Rent of premises – 64 thousand rubles (the area of ​​the required premises is 80 m2, rent 800 rubles/m2);
• Utility costs – 16 thousand rubles;
• Purchase of raw materials for production - depending on the volume of products produced;
• Staff salary - 90 thousand rubles (bakers - 4 people, cleaners - 1 person, accounting - outsourcing);
• Other expenses (disinfection, deratization, garbage removal, maintenance of equipment and cash account) - 10 thousand rubles.

Let's summarize the main costs in a table.

Fixed expenses
Wage
Payroll taxes
Rent
Depreciation
Accountant services
Variable expenses
Raw material cost
Communal expenses
Transport
Insurance individual entrepreneurs
Other variable expenses
Total costs

Bakery revenue.

To calculate revenue, you need to decide on the list of products. The profitability of bakeries producing buns and various gingerbreads is 30-40%, the profitability of bakeries producing bread and loaves is 10-20%. In our calculations we will consider the production of a French baguette.

A standard baguette is cylindrical in shape and weighs 250 grams. Ingredients: flour, water, rye and salt. For 1 kg. flour will require 0.62-0.65 liters of water (it is recommended to replace water with whey in whole or in part), the weight of the dough will be 1.62 kg. Salt and sugar are 1% of the volume, yeast is 2% of the volume.

The productivity and sales of our bakery is 15 kg/hour. The revenue of a bakery with existing equipment can increase by increasing the volume and range of products.

Revenue from the sale of baguettes
Total revenue

Based on costs and planned revenue, we will calculate net profit.

Enterprise revenue
Production cost
Gross profit
Loan interest
Profit before tax
Net profit
Net profit with cumulative total

The final calculation will be to determine the profitability and payback of the business.

Bread is the head of everything. And if it is also very tasty, then success for your business is guaranteed. Today we looked at how to open your own mini-bakery, how much it will cost and what needs to be done for this; we hope the material presented was useful from a practical point of view.

A small bakery-confectionery can generate a profit from 80,000 to 300,000 rubles per month. This type of business is attractive due to stable demand and relatively low competition.

Bakery products belong to the segment of essential goods that are in constant demand. In the modern economy, a whole niche has opened up for private bakeries that offer delicious, freshly baked products.

Against the backdrop of a meager range of products from bakeries, products from small bakeries win with their unique taste and variety.

In this article, we will take a closer look at the most important aspects that need to be taken into account when drawing up a business plan, and we will learn how to open a mini bakery-confectionery.

First of all, personal participation of the owner in this project is highly recommended. It is very good if you already have practical skills in this area. If not, then you definitely need to take the appropriate courses. They can last from a couple of weeks to several months.

It all depends on the specific school, as well as the future specifics of your project. You should initially understand that for at least the first year you will have to spend a lot of time at the stove. But this will give you invaluable experience, as well as an understanding of the success of the range and prices, the quality of products and the correct organization of business processes.

It is recommended that before opening your own bakery-confectionery, think about its specialization. For example, you can bake only all kinds of snacks with different fillings or focus exclusively on sweet products. The choice of literally every key component of the project depends on the future product range: from the list of raw materials and equipment to the size of the premises and the amount of start-up costs. Therefore, many experienced confectioners advise first of all to decide what your bakery will produce.

Registration

As you already know, before engaging in any type of business activity, you must officially register as an entrepreneur or establish your own company. We recently raised the topic of registration and considered.

Most Russian bakers make their choice in favor of an individual entrepreneur. This is due to the simplicity of the registration procedure, accounting, as well as the ability to switch to a simplified taxation system.

In addition to legalizing your activities, in the future you will need to obtain a whole series of permits for premises, equipment, personnel, etc. Also be prepared for product quality checks by the sanitary and epidemiological service. This is due to strict government control in the provision of catering services. We will talk more specifically about these points below.

Room

You should approach the choice of the place where you will bake your products with special care. If you decide to work as a franchise, then a consultant from the franchisor company will help you in this matter. If your bakery bakes products under its own brand, you will have to search on your own. As mentioned above, the size and features of a suitable room depend on the volumes and range of products you have planned. In any case, it should have hot and cold water, it should not be a basement, and it should also be equipped with a toilet and storage.

Let's consider the most classic option - a small bakery with display cases, a small room with several tables. Recommended area from 60 to 140 square meters. The room should already be equipped with a ventilation system, and its layout should initially allow the production area to be located in the far part of the site. The advantage will be the presence of a back entrance through which it will be possible to transport raw materials and related products. A huge advantage will be the required purpose of the premises, namely “for organizations and catering establishments.” This will allow you to save a lot of time and money on obtaining permits from the SES and firefighters.

Since, most likely, you are opening your bakery from scratch, the best option would be to rent a premises rather than buy it. The cost of renting one square varies from 20 to 100 USD. depending on the city and the area in this locality. If you decide to bake and sell in the same room, then it is important to locate the confectionery in a more or less busy place. But you can do it another way. Bake somewhere on the outskirts of the city, and sell the products in small shops in busy places.

Equipment

This expense item will be the largest in the business plan of any mini-bakery. The main part of the equipment consists of equipment for preparing and baking confectionery products. Today there is no need to buy different components independently and separately. You can easily buy a ready-to-use mini-bakery, the capabilities of which are quite wide and versatile. The price of such mini-complexes starts from 600,000 rubles. European manufacturers of large business equipment have proven themselves best. Experienced bakers advise not to skimp on equipment, because the performance of the entire project depends on its reliability.

You can also buy used equipment if you already understand the intricacies of such devices. Otherwise, you should definitely use the services of a consultant.

On the Internet you will find advertisements for the sale of such equipment by other bakeries, restaurants or, for example, hotels. In this case, you can save on costs, but be very careful in inspecting and testing such equipment.

The business plan for a confectionery shop must include costs for retail equipment. This includes display cases, cabinets and shelves for finished products, signs, refrigerators, etc. After you install all the equipment in your bakery, you will need to obtain an SES conclusion from Rospotrebnadzor, giving the right to produce products.

Staff

First of all, we will talk about technical personnel, that is, about those people who will be directly involved in baking products. So, it is necessary for the bakery staff to include:

• Technologist is a person responsible for developing and improving recipes, as well as monitoring their compliance. As a rule, this is a person with special education and practical experience in the catering industry.
• Bakers are employees who will bake products. Depending on the size of the production, there can be from one to several people. They do not require special education, but experience is highly desirable.
• A confectioner is a specialist in the field of working with cakes, chocolate desserts, candies, etc. This employee is needed if you are engaged in the production of confectionery products.

In addition to the above workers, you will need cashiers who will sell products and pay customers. You also cannot do without the services of a cleaning lady, because for this type of establishment cleanliness is a very important factor. Of course, if time and skills allow you, you can take any of the positions that we have indicated. After all, this is your bakery after all!

Assortment and suppliers

Having decided on the range of products that you can bake, you need to develop a menu. To find out the most popular, “running” items, just visit several confectionery shops. As a rule, the list of products necessarily includes popular types of bread, for example, baguette and ciabatta. Among the cakes, croissants, cheesecakes and pies with various fillings are often taken. Technologists and bakers should advise you on the culinary part and the peculiarities of preparing a particular product. They will advise on the complexity of cooking, the necessary raw materials, and also advise how this or that item can be supplemented to make it more attractive to customers. It is highly recommended to listen to the recommendations of these people, because this will help create the optimal menu.

The quality and cost of raw materials determine the quality and price of your finished product. Ideally, you should strive to purchase the best products at the best price. First of all, you need to carefully consider the choice of suppliers of the most important ingredients - flour, sugar, milk, eggs and water. It is advisable to use inexpensive bottled one, rather than from the tap. Take care in advance about where to store all these products, especially perishable ones.

Let's start

A few weeks before the opening of the bakery, you can already start advertising it. On the façade of the premises, place a large, bright sign with the name of the establishment and the words “Opening Soon.” You can put a sign on the window counting down the days until opening, as well as indicate a preliminary menu. If your mini-bakery is located in a large city, then be sure to use services to promote it on social networks. This has already been proven to be a very effective method of advertising any small project.

In the first days of starting a bakery-confectionery, everything should be perfect. It is extremely important that customers have a better impression of your brand, and then they will certainly become regular visitors. To increase the impact, give out free samples of your products, arrange discounts at the end of the day, and also offer new products. If you want your pastry shop to be a cozy place, then take care of a small children's corner.

After the first weeks, you will most likely become aware of some shortcomings in the organization of production, the integrity of suppliers, the range of products or the behavior of staff. This is why the personal involvement of the founder is very important, because this will allow you to quickly respond and take appropriate action. Don't be afraid to experiment, but also try to track the effectiveness and satisfaction of your customers.

Franchise

In the snack and bakery industry, the presence of franchising companies is not new. They have been successfully developing their networks for ten years and are gaining popularity every year. This option for building a business may be attractive to you in any locality in our country. The key advantage of a franchise is the practical readiness of the model for constructing a similar project, subject to certain conditions.

You have a number of “trump cards” at your disposal - a well-promoted brand, a ready-made list of equipment and product range, a clear understanding of pricing, promotion, etc. Moreover, they will be happy to help you in choosing premises and equipment suppliers, in selecting and training personnel, and will also tell you how to design retail space, advertise products and attract new customers.

The principle of franchising is quite simple. It can be described by the following theses:

• Choose the most suitable franchise and enter into an agreement with the franchisor.
• You pay the appropriate fees in accordance with the terms of the franchise.
• After payment, you receive a complete package of documents with a detailed description of all business processes and recommendations.
• The franchisor will supply you with ready-made semi-finished products. They are baked goods that have been blast frozen. This allows you to preserve all the quality of the product, store it for 3 months, and also quickly prepare it in the oven of your bakery.
• The final prices are determined by the franchisor.

Opening a bakery-confectionery franchise is a good start for aspiring entrepreneurs. This option will help you avoid many mistakes and significantly increase your chances of building a successful business.

Investments and profit

With properly organized work, a mini bakery-confectionery can reach self-sufficiency within 5-6 months. You can count on a stable profit of 80-300 thousand rubles 8-12 months after the start.

To open a small bakery-confectionery you will need an investment of from 1.5-2 million rubles. When starting a franchise, the start-up costs will be less - from 1 million rubles.

Opening your own food business is a noble cause, since the human body is designed in such a way that it needs to eat to maintain life. Therefore, enterprising people first of all think about starting a business in the field of food preparation. A popular trend is a mini-bakery as a business.

Private small establishments are in demand, and many entrepreneurs set quite high prices for their products: often not for quality, but for the brand. Often the taste and other characteristics of products leave much to be desired, so when opening such a line of business, think about whether you can provide the products with the proper quality, and whether you are ready to make investments to make the enterprise work as it should.

A bakery is an excellent type of business in almost any region

Bakery business plan

It is this that acts as the main type of documentation before starting any activity. Many novice entrepreneurs ignore this document. With its help, you can identify the main goals, determine the strengths and weaknesses of the business, as well as determine financial costs, and analyze the market and competitors. At the end of the documentation, it is worth giving two main plans according to which events will subsequently develop: positive and negative.

Developing a goal is always a primary component of a business plan in any business. You can note not only material indicators, but also any others. Some entrepreneurs open just such a business because they are not satisfied with the quality of the products currently existing on the market. Someone creates a business with the goal of helping the poor, in any case, there is no need to set a limit to act only for the sake of making a profit.

So, after defining your goals, you need to start somewhere. Traditionally, this is the calculation of the amount that will be required to conduct the activity. The main thing here is to write everything down to the smallest detail so that unforeseen circumstances do not arise. A preliminary study of the labor market and the characteristics of real estate leased for commercial activities will help with this. You will also need to determine the required production volumes for a certain time period. Next, we move on to the next stages of the bakery business plan.

Selecting a room

Since it will be necessary to provide for the placement of several elements in one room, it must be selected correctly and have the required area. It should house a workshop, several warehouses and premises for workers. The administrative part is also allocated a certain place - this is the office of the accountant, manager and supervisor.

For a small bakery: all these positions can be combined into one. Another factor on which the specific choice of premises depends is the purpose of opening a bakery. If this is a small establishment that only involves baking fresh bread, then a room with a total area of ​​100 square meters is suitable. m. For a large factory you will need something more. If you want to open a branded store on the territory of a mini-bakery, then make sure that there are no competitors nearby. At the same time, the retail outlet should be located near a large crowd of people, not far from some business center or office space. The average premises will cost 300,000 rubles per month.

You need to study the segment in which you plan to open a production line. A bakery business plan with cost calculations assumes the personal participation of the creator in the project, and this responsibility should not be shifted onto other shoulders for two reasons. Firstly, an independent approach will provide you with tremendous experience, and secondly, you will personally do better. Even if things don't work out, you'll only have yourself to blame.

Recruitment

To start your business, you will need to hire qualified personnel. It is best to pay attention to specialists with at least several months of experience, since baking bread is a rather complex and somewhat problematic process. If a mistake is made at some step, this indicates that correcting the situation is not an easy task.

The number of people you will need in production depends on the size of the enterprise. If you plan to produce bread and bakery products in a mini-bakery, then you will need at least 1 employee for the production of baked goods and 1 manager. His role can also be combined with the position of a manager.

Read also: Production of plastic tableware

There is no need to rush in this case, just for the purpose of making things “go” as quickly as possible; you will need to find people who want to earn money and at the same time learn something new. Only after you are convinced of their competence can you offer adequate payment for their work.

Note: The most important condition for the production of food products is a health certificate. It must be present; you should not hire employees with illnesses.

Equipment

Considering the question of how to open a bakery from scratch, let's consider the features of the equipment that should be present in it. It is presented on the market by foreign manufacturers, as well as domestic elements. To select the required unit, you may need the services of the company from which you are going to buy the equipment. In addition, its specialists must deliver and install ovens, tables, and shelves for storing bread. It would be good to make sure that this is the company that handles the warranty service of the units: this will save your time, money and nerves.

In principle, starting a mini-bakery is possible even with a little over a hundred thousand rubles. This is a combination of the cheapest oven and a Russian-made dough mixing machine, but everything else will have to be done by hand. However, such “startups” are justified when it comes to the need to bake up to 200 kg per day. Given the market situation, such an enterprise can provide bread not only to a small settlement, but also to work for two or three people. But imperfect technology in one bakery cannot guarantee consistent quality of baked goods.

If we are talking about a larger number of products and a wide range, the amount of investment in such production increases significantly. One of the recent projects of the Bread Equipment company is a small bakery with a cafe in one of the large cities of Kazakhstan. The owner's wish is 1000 kg of products per day, but at the first stage. To launch the bakery, it required about 600,000 rubles of investment in equipment, which should provide the main assortment - tin bread, loaves, baguettes, bakery products and pies. At the second stage, you will need to order specialized equipment - dividers and equipment for puff pastry.

When choosing equipment, the main argument for mini-bakery customers for a long time remained the “first price” factor. The cost of entry is extremely important, especially for small chains. Often this equipment is of very low quality, has a low service life and high operating costs. Such bakeries, as a rule, are constantly transported from one rented premises to another, thereby reducing the already low service life of the equipment.Mini-bakeries, built on the “one-person business” principle, are formed completely differently. Equipment for such bakeries is selected according to the principle of strength-functionality-price. Such enterprises may need re-equipment only after 15–20 years, while operating costs and depreciation costs are very low due to the long service life of the equipment. The truth is usually somewhere in the middle.

If you imagine a bakery as a person, then, of course, the heart of the bakery is the oven, the skeleton is the dough mixer and the baker is the head.” Just as in the body, the resource of the heart guarantees it many years of life, so in the bakery, the design and reliability of the oven guarantees success. At the same time, not only the thickness of the metal or the “survivability” of the electronics is important for success, but also the availability of service and spare parts for the entire life cycle of the furnace. Today no more than 10–15 manufacturing companies can guarantee this. Among them are FINES from Slovenia, Cimav from Italy, and Irtysh from the Russian Federation.

High-quality dough making is also a fundamental condition for the production of excellent products, and here, alas, the domestic manufacturer has practically nothing to offer to those who want to open a mini-bakery. In the segment of dough mixing machines with a load of 2 to 40 kg of flour, Italian companies are the clear leaders, but their quality varies greatly. Price also cannot be a marker of reliability; there are examples of highly overpriced equipment.

In the segment of small dough cutting equipment, the situation with inexpensive domestic equipment is even sadder. Our industry still ignores this part of the market; this niche is occupied by European manufacturers. The most popular middle-class manufacturers are Italian MacPan equipment: dividers, rounders, seamers, dispensers that provide excellent results for relatively little money. Those wishing to purchase more serious equipment can offer equipment from the Dutch company DAUB. In its class, this equipment has practically no equal in quality, and even more so in price. It is not without reason that many of this company’s technological solutions have received major awards at major international exhibitions.

To summarize, you will need the following equipment:

• a machine for stirring dough - it takes a long time to do everything with your own hands, the price of such a machine is from 150,000 rubles;
• machine for rolling out dough – 20,000 rubles;
• a cabinet for raising the dough before proceeding directly to the baking process - 50,000 rubles;
• bakery oven - you can bake not only bread in it, but also bakery products and cakes. The cost will be about 600,000 rubles;
• cooling system – with its help, bread products can retain their nutritional properties for a long time. Typically the bread is cooled before being sliced;
• packaging machine - for a mini-bakery in the first stages it is not necessary, but over time you will have to take care of purchasing it;
• means for sifting flour - its cost is 10,000 rubles;
• additional elements of professional equipment - racks, tables, hoods, molds, knives and other elements.