Business plan for opening a car wash. Opening a car wash: business plan with calculations

06.08.2023

Alexander Kaptsov

Reading time: 15 minutes

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Most motorists prefer to keep their cars clean by resorting to car wash services. The success of an enterprise depends on its good location, convenient access, speed and quality of service.

Opening a car wash for business involves:

determining the type of car wash,
searching for suitable premises,
purchase of equipment,
drawing up a business plan.

What types of car washes are there?

Manual contact

This type of service involves cleaning the car using detergent, a rag and a sponge.

All manipulations are performed by a person, and a hose with water is used as an additional device. An employee can wash several cars in one hour.

Advantages

Flaws

Low speed of service.
Possibility of damaging the top layer of paint.
High cost of work.

Manual non-contact

A high-pressure apparatus is used to clean surfaces, and the procedure is performed manually by an employee.

Washing eliminates mechanical impact on the car body and is performed in three stages.

Removing dirt with water.
Cleaning the body using detergents.
Drying.

Touchless hand car wash, which has become widespread, is the most popular way to clean cars.

In one hour, a specialist can service about 4 vehicles.

Advantages

Does not adversely affect paintwork.
High throughput.
Low cost of work.

Flaws

Cheap car wash shampoos can damage the outer layer of paint and cause darkening of chrome elements.

Steam

A steam car wash cleans surfaces using steam supplied under high pressure.

You can process no more than 2 cars in an hour.

Advantages

Has no harmful effect on paintwork.
Has minimal consumption of water and detergents.
It is characterized by mobility and convenience.
Low cost of equipment.

Flaws

Low speed of service.
Not applicable at air temperatures below +5 °C.
Does not clean difficult stains and dirt.
Not suitable for washing tall cars.

Tunnel

Refers to the automatic type of sink.

The process of servicing a vehicle is carried out inside a conveyor, where all the necessary manipulations are carried out step by step, for example, contact cleaning with rollers and brushes or non-contact processing using high pressure.

To accommodate such a complex, you will need a room whose dimensions will be at least 200 square meters.

Several cars can be on the line at the same time, and the total washing capacity reaches 40 vehicles per hour.

Advantages

Good speed of service.
Excellent throughput.

Flaws

High cost of equipment.
Significant energy consumption.
The need for a large area.
High cost of repairs.

Portal

This is an automatic car wash that processes the body of a standing car using a movable arch. Cleansing is carried out by contact or non-contact method.

The wash is located on an area of about 70 square meters; it can service 15-18 cars in an hour.

Advantages

Affordable cost of equipment.
Low consumption of water and electricity.
Compactness.

Flaws

High cost of repairs.
Average throughput.

Market research

Before opening or buying a car wash, it is necessary to conduct a preliminary market analysis. This will help evaluate the work of competitors and determine a free niche for future business.

The essence of marketing research is to compile a list of car washes available in a city or region and determine the range of services they provide.

In this case, you should pay attention to the types of work, their cost, level of service and technical equipment.

By identifying the weaknesses of competitors, you can offer better service or attract visitors with new products.

Opening a car wash from scratch. Where to begin?

To officially conduct business, you need state registration of a car wash. A business entity can be registered as an individual entrepreneur or LLC.

An individual entrepreneur is the most suitable and popular form of doing business, characterized by simple accounting and low tax rates.

However, there is one important nuance: the person who registered the individual entrepreneur bears personal property liability for his activities. In the case of an LLC, there is no such risk.

Documents for registration

Documents for opening a car wash must include the following papers:

Statement of the established form
State registration certificate
Certificate from the tax office
Lease or sale agreement for premises
BTI passport
Copy of the letter from the Statistics Committee
Document confirming registration of the cash register
Agreement concluded with public utilities
Fire safety permit
Certificate from the State Sanitary and Epidemiological Supervision Service
Documents permitting the use of external advertising

Licensing

To open a car wash, you do not need to draw up special documents, nor do you need a license. However, its project will have to be approved by various authorities: fire, sanitary and environmental inspections, as well as the city municipality and the traffic police.

Taxation and accounting

It is most advisable to pay taxes on a car wash using the UTII system. In this case, the entrepreneur will be charged the following types of deductions:

UTII,
personal income tax,
unified social tax.

If you use the simplified tax system (simplified tax system), the business owner will pay either 6% of the amount of income or 15% of the amount of net profit. The second option is considered more preferable.

Bookkeeping should not pose any particular difficulties, and an accounting specialist can be hired part-time. Alternatively, you can contact an organization providing accounting services and conclude an appropriate agreement.

Approximate price list for various types of car wash services in Moscow and St. Petersburg

Prices for washing cars of different classes are also not the same. The larger the vehicle, the higher the cost of maintenance. The standard package of services may include cleaning of the body, glass, sills, mats and various plastic elements of the interior.

Generalized price list of car wash

Where is the best place to buy or rent premises or a plot for construction?

The profitability of a car wash directly depends on where it will be located. Such objects are often located on busy highways and roads, at the entrance to the city, near gas stations, car services, and in car parks. You can rent a box in a shopping center or any other building that has a constant flow of customers and a parking area.

Placing a car wash in the city center can be problematic, as there will likely be difficulties in obtaining business permits and finding available space. When choosing a location, it is important to carefully evaluate the ease of access for potential visitors. In addition, it is advisable to organize a small parking area in front of the car wash.

There are two ways to start a business

Purchase premises or land for a car wash.
Rent a building or land.

In the first case, the investments will be significant, and the payback period will be 5-7 years; in the second, much less investments will be required, and they can justify themselves in just six months.

Car wash design and development

After completing the documents for renting land or premises, you should order a project for a future car wash from a specialized organization. The cost of such a service varies between $20-$30 per square meter. In addition to developing the necessary documentation, such firms can provide assistance in coordinating all the necessary papers.

If you build the building yourself, the construction of a small facility with an area of 60 square meters will cost approximately $21,000, and approval of the design documentation will take about six months.

Organizations offering ready-made turnkey car washes promise to complete the entire range of work in 2-3 months.

Designing a new car wash begins with creating a preliminary design, allocating a plot of land for development and obtaining a package of permits. The developed EP is agreed upon by the architecture department, the municipality, the fire inspectorate and the SES.

For final approval of the project, it will be necessary to develop about 20 technical specifications in various authorities and pass state examinations.

Car wash drawings must contain the following layouts:

walls and floors,
engineering systems,
cleaning systems,
installed equipment.

Approximate diagram of a car wash offering additional tire fitting services

Car wash device

In the car wash premises, it is important to organize uninterrupted power supply, ventilation, water supply and water treatment. In addition, care should be taken to dispose of waste.

Electricity supply

You need to obtain technical specifications and enter into an agreement with the energy supply organization. To operate a car wash autonomously, you need to purchase a generator, and to eliminate possible problems, it is best to install two such devices.

Ventilation

Sufficient air exchange can be ensured by supply and exhaust ventilation. This mechanical system allows you to purify indoor air from:

water vapor,
chemical detergent particles,
removed dirt,
car exhaust gases.

Any system used must meet the established requirements for the frequency of air exchange and the level of its filtration.

Water supply and drainage

The operation of a car wash is based on high water consumption, so it is necessary to draw up an appropriate agreement on its supply and disposal. It is advisable to organize a circular circulation of water, in which the contaminated liquid will be purified and reused in work.

Filters for car washes must ensure that waste water is purified from oil products, chemicals, dirt and grease. Typically, such equipment is mobile and compact, but it is designed for operation in heated rooms with an air temperature of at least +5°.

By and large, a car wash room can be divided into two parts: a customer service area and a place for washing cars.

The technical room must be designed in accordance with established standards, and the area for receiving visitors must be furnished with furniture for relaxation.
A minibar offering clients a variety of drinks and snacks: tea, coffee, mineral water, juices, chocolate bars, snacks or cookies would be useful.

What equipment and consumables are needed for the normal functioning of the business?

If you use manual equipment for a car wash, you need to purchase set of accessories:

two hand washes,
high pressure apparatus,
universal foam kit,
compressor unit,
two large vacuum cleaners,
vacuum cleaner for car,
water purification system,
ventilation system.
video surveillance system,
cleaning chemicals for car washes,
a set of rags and sponges,
water containers, brushes.

The most popular car wash equipment is produced by the German company Karcher. Equipping one workplace with an automatic portal installation from this company will require an investment of about $100,000.

The main consumables are shampoos, polishes, dry cleaning and stain removal compounds.

Such products must be purchased regularly. If the daily number of cars serviced reaches 20-40 units, then the monthly chemical costs will be approximately $300.

The workforce consists mainly of car washers. These people must have certain professional and other useful skills: be polite, active and quick, understand detergents and methods for cleaning up dirt.

The car wash staff must be staffed with:

Employment should be organized in three shifts. In this case, you need to hire 3 administrators and 9 car washers.

How to promote a business?

To make a name for yourself, a new car wash needs to be equipped with a large sign, as well as purchase printing products in the form of business cards, flyers and booklets. Additional advertising will be a video on television or information posted on city billboards.

Visitors can be attracted with special promotions

Free cup of coffee or tea.
Sale of subscriptions for several car washes.
Free 10th service.
Providing a small additional service through a car wash.

Best titles

The name of the car wash should be short and clear. It’s good to use a slogan in addition to the name.

Among the successful names, we can note those that relate to the topic of water and cleanliness: Aquacity, Aquawest, Autocleaning, Clean City, Chisto.

If a car wash is combined with a car service or tire service, they can have the same names: Autoexpert, StarMotors, Autolux.

Is it worth working around the clock?

Round-the-clock operation of a car wash is in demand exclusively in large cities and metropolitan areas.

If workload during the daytime reaches its maximum, and it is not possible to serve everyone, you should increase the work schedule and hire additional employees.

Sample financial plan for a car wash

The average daily revenue ranges from 30,000 to 90,000 rubles. The total investment amount will be about $45,000, and the payback period will be from 3 months to several years.

How much does it cost to buy or rent a ready-made business in Moscow and St. Petersburg?

You can buy a ready-made business in a large city under the following conditions:

a functioning complex for 8 workplaces with an existing client base and property premises with an area of 495 square meters costs RUB 35,000,000. The guaranteed payback period is 11 months, the monthly profit is 403,000 rubles;
a car wash with an area of 180 square meters, providing 2 stations, can cost 1,800,000 rubles. The rent is 350,000 rubles. per month, the payback period is one year, and the monthly profit reaches 175,000 rubles.

Is it profitable to open a new car wash as a franchise?

Organizing a franchise car wash can be less expensive and easier, and the business owner will avoid many organizational problems.

You can open a car wash from scratch together with the company “MOY-KA!”, which works with equipment from EHRLE. The franchise price is from 200,000 to 600,000 rubles.

GeoWash offers cooperation on the following terms:

Investment amount - 29,000 Euro
Payback period - from 6 to 8 months

The Fresh car wash network guarantees business payback after 2 months of operation. An entrance fee of RUB 75,000 is required. and investments in the amount of 45,000 rubles.

Do you want to open your own business, but don’t know where exactly to start? A car wash is what you need. In this article you will find a sample business plan for opening a car wash from scratch with some calculations and financial calculations.

Summary

This car wash business plan is a project for organizing a car wash (hereinafter referred to as the Car Wash) with a payback period of two years.

Project goals:

Creation of a highly profitable enterprise
Getting a stable profit
Saturation of the consumer market with car washing services

Project funding source: own funds, or bank loan at 23% per annum

Total cost of the project: 3,500,000 rubles

Payback period: 2 years

Payments of loan funds and interest on the loan will begin from the first month of project implementation

Stages of implementing a car wash business plan

The start of the project is from the moment the business plan is approved by the Customer, or from the moment the borrowed funds are received. The stages of project implementation and the timing of their completion are presented in Table No. 1

Implementation stages	Deadlines
conclusion of an investment agreement	1-30 days
obtaining credit funds	1-30 days
business registration, registration with the relevant authorities	1 month
choosing a location, obtaining the necessary permits	1 month
purchase and installation of equipment	1 month
personnel selection and training	1 month
conducting a marketing campaign	1-24 month

General characteristics of the project

The main purpose of a car wash is to chemically wash cars and clean the interior. The target audience of consumers of car wash services are owners of individual, official, municipal, and passenger vehicles.

In recent years, car owners have preferred to purchase expensive cars, which, as before, cannot be washed simply with a bucket and a rag. Their maintenance requires washing in a professional car wash, where the work is performed by qualified workers who are responsible for their actions.

It was the demand for special equipment that allowed the first high-pressure washers, developed by the Karcher company, to appear. However, other, more advanced technologies have now appeared that allow you to wash your car without touching it at all. We are talking about a contactless automatic car wash. And most importantly, car owners are willing to pay for the provision of services in a more technologically advanced way, which means that the quality of car washing services can and should be constantly improved.

The basic services at most car washes have not changed for several decades, these are:

Washing a car outside
Body polishing
Washing the engine compartment
Dry and wet cleaning of car interior

As a rule, a car wash is located in an indoor area (to provide year-round services), with the number of wash boxes from 2 to 5. The most problematic stage of opening a Car Wash is obtaining the necessary permits and documents. Typically, the entire process of finding a suitable location for a car wash with the necessary utility networks nearby and registering a business takes about six months. During this time, it is necessary to obtain permission from Rospotrebnadzor, the fire inspectorate, the environmental supervision service, and the territorial administration of the area in which the establishment will be located.

Particularly stringent requirements are imposed on the Car Wash by the environmental service. According to current legislation, car washes cannot be located closer than 70 meters (in fact, this distance is at least 100 meters) to the nearest residential buildings. In addition, they require the installation of an expensive special closed-loop drainage and water purification system. Draining into a regular storm road sewer is strictly prohibited, because traces of fuel and lubricants remain in the water after washing the car. Recirculating water requires digging a hole with a volume of at least 6 cubic meters.

There is the option of concluding an agreement for the maintenance and treatment of wastewater with the city water utility department, but the amount will also be quite large. In addition, you will need an agreement with the appropriate service to clean the cleaning system from sludge (dirt), which is done at least once every 2 weeks.

In fact, the situation is such that at most car washes (estimated at about 80% of the total number), the requirement to install closed-loop cleaning systems is simply neglected, preferring to pay a fine, or by installing dummies of such systems, rather than after installing a real cleaning system every 2-3 months to spend additional funds on its maintenance.

As an object type, a Car Wash can be of several types:

Using manual and automated labor
Tunnel (the car moves along a conveyor with equipment installed on it) and portal ((the car stands still, the equipment moves around)
Stationary or mobile

The owner of the establishment chooses the most optimal type of car wash for himself by drawing up a business plan for the car wash with calculations. The lowest investment option is a manual car wash, which requires an investment of approximately $5,000 to $7,000. However, given the rapid return on investment of this business, this is considered a relatively small investment. It is possible that in the absence of the required funds, a business plan for opening a car wash will have to be submitted to the bank to receive a loan, so all the “little things” must be provided for.

The most convenient option for the client is a mobile car wash that works on call. As a rule, such car washes are called by the owners of motor transport enterprises so as not to “drive” the entire fleet of vehicles to the wash. If this is convenient for the car owner, then it is very profitable for the owner, because such services involve concluding a fixed-term contract for the provision of car washing services, and this is a very substantial profit.

According to experts, the main types of car washes that bring a stable profit to their owner are:

Car washes with a minimum “set” of services offered and high daily traffic. Such car washes are most profitable on busy sections of roads, and are used mainly by drivers who value their time. Fast vehicle maintenance (maximum 15 minutes) improves productivity. The only equipment needed for such a car wash is automatic, capable of serving up to 50 cars in 1 hour. Manual labor is reduced to a minimum, and accordingly, wage costs are reduced.
The second type is the opposite. This is a car wash with a wide range of services offered and first-class service, which involves a large investment of time. Such car washes are designed for people who are willing to lose up to 1.5 hours in exchange for quality service. Such a range of services usually includes washing the engine compartment, dry cleaning of the car interior, polishing the external and internal parts of the car, blackening tires, etc.
Cosmetic pre-sale preparation is often carried out at such car washes. Such car washes require only manual labor. Low productivity is compensated by ordering several services and by spending time with customers waiting for their car. In order to make a profit in waiting and rest rooms, car wash owners install coffee machines, open cafes, small shops, etc., which often bring in up to 40% of all revenue.

One of the most important factors influencing the successful operation of a Car Wash is its location. The close proximity of car shops, car services, service stations, gas stations, or motor transport enterprises, as the practice of operating car washes shows, is the most advantageous location. Another location option is near hypermarkets, near which a huge number of cars gather on Saturday-Sunday, or during rush hours on weekdays. Another important point when choosing a location for a car wash is good access to the building. The best option is to have different entrances and exits to “unload” the traffic flow.

Some experts working in this service market provide the following distribution of car wash categories:

By vehicle classification (cars, jeeps, minibuses, trucks)
By type of installed equipment (brush, non-contact, combined)
In terms of throughput (with low productivity - from 30 to 50 cars per hour, medium - from 50 to 80 cars per hour, high - from 80 to 160, ultra-high - more than 150 cars per hour, such car washes have not yet been installed anywhere in Russia and are found only in the USA)
According to the cost of equipment (economy class - from 60 thousand euros, the next category - from 95 thousand euros, and expensive - from 180 thousand euros)

It is more profitable to rent a space for a Car Wash after finding a building that meets all the parameters, rather than to build it yourself. Carrying out design work, establishing communications, and coordination with various authorities, according to the most conservative estimates, can lead to additional costs of at least 2.5 million rubles. In any case, during construction or rental, you need to take into account that most car owners prefer to wash their cars near home or work, so as not to waste gasoline and time on the trip.

However, the option of renting a Car Wash carries with it the risks of refusal to renew the contract by the owner of the premises, the loss of regular customers, and the need to start all over in a new place.

The construction of a building for a car wash is associated with a large amount of time required for approval of the project by various services and the actual construction of the building. As a rule, the same company is involved in project development and construction. A list of such companies can be obtained from a company that sells equipment for car washes. Usually they enter into a mutually beneficial agreement with each other.

A car wash with 4 stations will require a building area of at least 200 square meters. meters. This figure includes utility rooms, boxes for cars, a staff rest room and a waiting room for clients, a bathroom, and a technical equipment room. The height of the premises must be at least 4 meters. A car wash business plan must contain all the necessary calculations.

The use of metal structures and sandwich panels in construction, in contrast to capital construction made of concrete and brick, will somewhat reduce the costs and time for building construction. The final cost of construction work will also depend on the distance from the Car Wash of the necessary utilities - water supply, power lines, sewerage.

Another stage of the project that requires a careful approach is the selection of personnel for the Car Wash. Working at a car wash is not prestigious and is somewhat harmful to health due to the use of chemicals when washing. Salaries are piecework and depend on the number of vehicles serviced. Although car washing does not require special skills and knowledge, additional services such as body polishing, interior dry cleaning, etc. require a certain skill. If an inexperienced employee causes damage to the car owner, the Car Wash will not only have to compensate for it, but also sacrifice some of its reputation, and therefore customers.

Many car wash owners hire girls who are by nature more careful, clean, and responsible than men. In addition, the pretty appearance of the workers attracts customers to the Car Wash. But, taking into account all the negative factors listed above, the rotation of personnel at any car wash is high, you need to be prepared for this in advance.

The issue of choosing equipment is resolved by comparing the characteristics of various equipment, its quality and price. The most popular equipment at Russian car washes is Karcher equipment (its “share” is, according to some estimates, up to 65% of use). The remaining positions are shared by the Italian Comet and Ceccato, the English Carebridge, and the German WAP, Weidner, and Wesumat.

Marketing plan

Natural advantages for organizing a car wash business in our country are large vacant land areas due to the crisis of 2014-2015. have almost lost their importance with the increased cost of land. Business was also negatively impacted by the reduction of credit banking institutions and the tightening of rules for issuing loans for the organization and development of small and medium-sized businesses, especially for start-up businessmen. Plus, there is a significant reduction in sales of new cars.

However, despite this, the demand for car washing services not only did not fall, but even increased slightly. This is partly explained by the increased attention of car owners to caring for their cars - buying a new car is unrealistic for many, but everyone wants their car to look like an “A” car. After all, it is generally accepted that a car determines the status of its owner.

According to experts, 1 car wash in the country accounts for an average of 2 thousand cars per month. Of course, the figures are very approximate - the income of different car washes varies significantly (for example, in Moscow the demand for car wash services is much higher than throughout Russia), but they still give an approximate picture: organizing a car wash is a profitable project with a quick payback.

Table No. 2 presents indicators of the number of personal vehicles per 1 thousand inhabitants in various regions of the country as of May 1, 2014

Cities and regions in the Russian Federation	Number of cars per 1,000 people
Moscow	380
St. Petersburg	365
MO	259
Kaliningrad	343
Sakhalin	339
Tyumen region	328
Vladivostok	870
Primorsky Krai	334
Dagestan	93
Chechnya	87

One of the main tasks of the Car Wash is to create a permanent customer base and provide services during the “dead” season – in winter, when the decline in car wash services is observed by more than 2 times. As a rule, car wash owners resort to providing other, unrelated auto services, such as high-pressure carpet washing. Organizing a car service center next to the car wash will also help you overcome the winter period with minimal losses for your business.

In the summer, visits to car washes also decrease - many car owners go on vacation, but the losses are compensated by ordering additional comprehensive services, which are usually not ordered in spring and autumn. An option to overcome the stagnation in the work of the Car Wash is the introduction of a system of discounts, holding promotions, and expanding the range of services offered. A car wash business plan should contain recommendations for conducting advertising campaigns.

Distribution of advertising in crowded places, in particular, vehicle owners
Audio advertising on car radio waves
Installation of advertising banners near roads
Using discount cards

Table No. 3 shows the average prices for car wash services in Russia

Production plan

According to independent experts, all equipment for car washes. The products presented on the Russian market are of approximately the same quality, the only difference is the price. However, Karcher's marketing strategy and the presence of a wide dealer network, which, in addition to sales, also services and repairs equipment, has led to its great popularity.

The main equipment for a Car Wash consists of:

Car vacuum cleaner
Compressor
Foam generator
High pressure washer for cold water washing
High pressure washer with water heating function
Treatment station

The amount of equipment is determined by the number of washing stations. In addition, you will also need:

Various accessories for equipment
Car detergents
Pieces of suede
Workwear for workers

Financial plan

The plan for the approximate volume of services during the project until full payback is presented in Table No. 4

Period	Type of service	Volume of services provided per month (vehicles per day)	Cost, rub	Profit, rub
1- 12 month	Body wash	1200 (40 per day)	350 - 550	420 000
1- 12 month	Body polishing	1200 (40 per day)	750 - 1 500	900 000
1- 12 month		450 (15 per day)	350 - 550	157 500
1- 12 month	Dry and wet cleaning	300 (10 per day)	750 - 1 500	225 000
1- 12 month	Chemical cleaning of the interior	30 (1 per day)	4 500 - 7 000	135 000
13 - 24 Month	Body wash	1200 (40 per day)	400 - 600	480 000
13 - 24 Month	Body polishing	1200 (40 per day)	800 - 1 550	960 000
13 - 24 Month	Washing the engine compartment	450 (15 per day)	400 - 600	180 000
13 - 24 Month	Dry and wet cleaning	300 (10 per day)	800 - 1 550	240 000
13 - 24 Month	Chemical cleaning of the interior	30 (1 per day)	4 550 - 7 100	136 500

Conclusion

The analysis of the implementation of the project for organizing a Car Wash carried out in this business plan showed that this line of business is extremely profitable and very promising. The stable demand for Car Wash services, the growing number of vehicle owners, makes the right choice of location of the establishment, the availability of the necessary investments in the project, the purchase of professional equipment, and the implementation of the project beneficial for both the business owner and the Investor. The car wash business plan is typical, but can be used by anyone to organize their own business.

A look at the idea from the outside

The purpose of opening a car wash.
Description of the upcoming project.
Options for car washes in Russia.
Coordination and resolution.
Car wash demand.
Location of the car wash, room for the car wash.
Competition in the washing business.
Marketing, advertising and sales.
The financial part of a car wash business plan.
Prices for car wash services.
Premises for a car wash (rental costs).
Purchase of equipment.
Washing staff.
Total costs (fixed, one-time).
Estimated revenue, profit.
Payback, profitability.
Project summary.
Car wash risks.
Conclusions.

The purpose of opening a car wash.

Provide a wide range of services for:
- cleaning dirt from various parts of cars - wheels, body, wheel arch liners, bottom;
- dry cleaning and cleaning of the car interior and trunk;
- engine washing;
- body polishing.

Description of the upcoming project.

A business such as a car wash is especially popular among people who want to start a profitable business, but do not have special knowledge. And this is quite feasible provided that:
- you have it, you can rent or purchase a plot of land, and possibly a ready-made box next to a highway or highway;
- you have the opportunity to settle all bureaucratic formalities;
- you can purchase all the necessary equipment.
Once you understand all the above points, all you need to do is buy detergents and put money in your pocket.

This business plan shows how to organize manual work. Provided that it works around the clock and seven days a week, its profitability will be 30-35%, and this is a relatively high level.

Options for car washes in Russia.

Now in Russia there are three types of car washes.
1. Mobile. They are opened on the basis of a Gazelle-type vehicle, which makes it possible to work with clients in any place suitable for such a business.

2. Portal. They are equipped with automatic car washing facilities, have high throughput, and bring good income. The downside is the human factor. A careless operator can damage the client's car. And this will entail losses from possible compensation for damage and inevitably damaged reputation.

3. Self-service car washes. Here, each client washes his car himself. This is, of course, convenient. However, becoming the owner of such a sink is not affordable for everyone, as it requires considerable funds. In addition, such a business is advisable only in large cities where the population density is high.

4. Manual. Most Popular. Here the washer serves customers using special pressurized water supply devices.
Coordination and resolution.

The most difficult thing in this matter is to obtain documents allowing you to open a car wash.
You will definitely need to carry out project reviews:
- in the SES,
- in the labor protection service,
- in the nature conservation service,
- from firefighters,
- in architecture,
- from the state examination.
This is not easy, but it is quite doable if you show patience and willpower.

Demandto the car wash.

There are still many car owners in Russia who wash their cars themselves in rivers and garages. However, there are many who consider this method of washing a relic of the past. Basically, these are people belonging to such a layer of the population as the middle class: entrepreneurs, middle managers. Such car owners do not have the time, and perhaps even the desire, to wash the car with their own hands. But there are enough funds to provide this care to specialists.

Along with the fact that recently the number of cars on the roads has increased significantly, we can safely say that the demand for car maintenance services has also increased. This means that a car wash is not only a popular business, but also a profitable one. And over the years, given the trend, the demand for it will increase.

Location of the car wash, room for the car wash.

The main thing to consider when opening such a business is the location. In the city, a car wash should be located in large residential areas with a large number of residents, next to shopping centers, business centers or even in them. It is ideal if you can establish a business near customs and border posts. Car washes installed near parking lots, gas stations or service stations will also be in considerable demand.

The correct location will ensure constant workspace utilization.
Of course, it is best to rent a space for washing. It will be quite difficult to build it. Here it is inevitable to go to the authorities with a pile of documents requiring approval. Just look at the sanitary standards that allow a car wash to be installed no closer than 50 meters from the nearest residential building.

Another option is to buy an already established business. Starting a business at an already existing car wash with well-established operations, your own circle of clients and an acquired reputation is much easier than creating a business from scratch. Apparently, many people choose this option. How else can we explain the rush of demand on the market for enterprises of this type?

Competitionin the washing business.

In our country, car washes have long since become commonplace from the category of “curiosities.” We can say that in any more or less large city they are found, if not on every corner, then quite often. And, accordingly, competition is high. This places another requirement on the business plan - a clear description of how to enter, occupy a place and gain a foothold in this market. And also a clear idea of what advantages your business will have over competitors.

The location of your business will tell you which advertisement to choose. Close to a busy highway, when the car wash is, as they say, in plain sight, you may only need a billboard or a catchy sign with a sign.

Some people put up a “car wash” sign. But this is more difficult, as it requires permission from the traffic police.
At the stage of starting a business, when there are still quite a few or no available funds for advertising, you can declare yourself on your own. For example, selling subscriptions with favorable conditions for the client, holding promotions such as “wash your car five times and get a discount” or “every ninth wash is at the expense of the establishment.” This can attract customers without advertising costs.

And when you “promote”, expand and, perhaps, increase the range of services, for example, including painting, polishing or tire fitting, you can think about the advertising budget.

The financial part of a car wash business plan.

Feasibility study and implementation features
Prices for car wash services.

The list of washing services consists of:

Body washing and polishing;
- engine washing;
- dry and wet cleaning;
- interior cleaning.
It is worth considering that the car wash business in Moscow is seasonal. In spring and late autumn, queues form at car washes. But in the summer it is calm. Although, of course, the climate in Russia is unpredictable. Summer can be rainy, and winter can be characterized by prolonged thaws and “dirty mess” on the roads.

The location of the wash and the types of cars serviced affect the prices. Let's try to calculate based on 350 rubles - the average cost of car body washing, which is a basic service. The average bill per client will consist of the cost of the basic service and additional services.

Premises for a car wash (rental costs)

So you've decided to rent rather than build a car wash. Then keep in mind that:
- 90 sq.m. - required area for washing from two posts, of which 60 sq.m. - area intended for car wash stations, 30 sq.m. - other premises.
- another 90 sq. m - the area required for the adjacent area.

It's hard to say how much it will cost. Different cities have their own rental rates, and in many, car washes operate as part of municipal programs on a preferential basis. If we take, for example, the rental rate in the capital, then, according to preliminary estimates, it is about $1,000 per 100 square meters per month.

The cost of preparing the site and premises for a car wash and utilities will have a significant impact. Of course, most often, landlords have already made sure that the premises being rented are already supplied with electricity, running water and heating. But a car wash is a business that may require additional electrical power as well as a water drainage system. Accordingly, additional funds will be spent on this.

In addition, it will be necessary to decorate the room inside and outside. In some cases, you will have to cover the area around with asphalt.
Presumably, all of the above work will require about $7,000 - $10,000.

Purchase of equipment.

The very minimum that will need to be spent on the purchase of equipment will total 351,000 rubles.

Schedule

We establish that the car wash will operate around the clock. From 8.00 to 10.00 and from 17.00 to 22.00 we will make the load maximum, the rest of the time - at the level of 20% of it.
On average, it takes 20 minutes to wash one car. This means it will take an hour to service three cars. Thus, we believe that one post will serve daily: 3*(2 hours + 5 hours) + 3*(24-(2+5))*20% = about 30 cars.
Through both posts - 60 cars.
To summarize: on average, a two-post car wash can serve 30*60=1800 cars per month.

Washing staff.

It all depends on the scale of your wash. The larger it is and the more jobs there are, the correspondingly more service personnel will be required. Also consider the number of shifts. Many car washes serve customers in two or three shifts.

Let’s assume that when fully loaded, you will need a cashier-accountant and 9 people who will work in three shifts.
We calculate labor costs using the formula: 9*20,000 + 30,000 = 210 thousand rubles per month. That's $7,000.

Total costs (fixed, one-time)

We calculate costs using average figures.
One-time costs (in dollars):
- equipment - 12,000;
- installation of equipment - 1,000;
- water supply and drainage - 4,500;
- landscaping - 2,500;
- interior decoration - 3,000;
- documentation permitting the opening of a car wash - 4,500.

Costs each month (in dollars per month):

Salary - 7,000;
- additional costs - 2,000;
- rent of premises - 2,000 (including utility bills for water and electricity);

Total costs:

General capital - $27,500 (825,000 rubles);
- monthly - 12,000 dollars (360,000 rubles).

Estimated revenue, profit

We calculate the expected monthly revenue using the formula:
1800 cars/month * 400 rubles/car = 720,000 rubles.
Without deducting taxes, the profit will be: 720,000 rubles - 360,000 rubles = 360,000 rubles ($12,000).
After taxes - $10,500.

Payback, profitability

This type of washing will begin to pay for itself after 2.5 months of operation.
Profitability:
- gross profit margin (GPM) - about 50%, net profit (NPM) - 40-45%.
- return on investment (ROI) - 38%.

Project summary.

The investment will be $39,500. It will take five to ten months to return them. Net profit will be from 5,000 to 15,000 dollars per month.

Car wash risks.

When opening a car wash, take into account the risks that may entail additional costs, reduce profitability, and in the worst case, even ruin you.

Raids by inspection services, high demands from the SES;
- an unsuccessful location of a car wash will lead to a lack of customers;
- high competition;
- human factor - insufficiently qualified personnel;
- Force Majeure.

Conclusions.
Opening a car wash is difficult, however, it is low-cost compared to other types of business. It will quickly pay for itself and generate high income. But subject to a favorable location and successful receipt of permits at all stages of business approval with various authorities.

The number of cars in our country is growing even despite the outbreak of the crisis. This means that any business related to cars will be guaranteed to generate good profits. One such type of business is a car wash. Let's figure it out how to open a car wash from scratch, what is needed for this and what is its profitability.

Introduction

A car wash is a profitable and stable business that brings in constant income. In order to organize it, you do not need experience or any skills. The car wash is not a seasonal business, although some decrease in the number of customers may be observed in the summer. In the summer, clients more often order expensive procedures (cleaning the interior, engine), so the total amount of income does not fall.

Car wash is a profitable and promising business

How to start?

The first step is to study the market in your city and draw up at least a rough business plan. It should take into account the following factors:

Location.
Studying demand for services.
Average income level of prospective clients.
Total costs for renting the site and building.
Costs of building a car wash in the absence of an alternative.
Costs for purchasing equipment.
Mandatory monthly expenses (salaries, utilities, taxes).

Based on this information, you can already make some calculations and think about the discovery.

Registration

Now let's list What documents are needed to open a car wash? In your city. The first step is to register with your nearest tax office. You can become an individual entrepreneur or open an LLC. There is no particular difference between these forms of ownership, except that as the owner of an LLC you will be able to sign an agreement to service the fleet of other companies.

Then you will need:

Contact the city council and get permission from them to open a car wash.
If you are constructing a new building, you will need to contact a local design organization, which will create an appropriate project for you, taking into account legal requirements.
Apply for opening permits from the sanitary station and fire inspectorate.
Obtain permits from the Environmental Protection Department.
Get a land deed.

Market research

After the business plan has been drawn up, it is necessary to assess the level of competition and select a good location to open a car wash. Find out if there are existing car washes in the area, what services they provide, and what price range of services they offer. Try to identify their shortcomings and think about what you would add or change in the work.

A prefabricated car wash is an excellent alternative to a stationary one

Think over your list of services. There is quite a lot of competition in this market, so you need to somehow stand out from the crowd. Offer your customers not only body and engine washing, interior dry cleaning, polishing, and scratch filling. Be sure to set up a relaxation room where visitors can drink coffee or watch TV while washing.

Note:Car washes that allow the driver to wash the car themselves have proven themselves well. The client pays for the time spent in the box and for the consumption of detergents, while using your equipment.

The best location for washing is in the following places:

In a residential area.
In the business center of the city (near the offices).
Near major highways with high traffic.
Close to service stations, gas stations, car parks.

Build or rent?

If you have enough start-up capital for construction, then it is better to build a building than to rent it and remodel it. Now many construction companies offer ready-made solutions from metal structures and sandwiches at quite reasonable prices. But what do you need to open a car wash? by building it from scratch? You will have to take a long-term lease on the land and obtain a building permit. The advantages are the free architecture (you can independently choose the required number and size of utility rooms), as well as the absence of rent.

If the starting capital is not enough for construction, then rent the building. This will significantly reduce the level of investment, but you will have to pay 50-70 thousand rubles per month for the premises.

Types of car washes

Washing can be automatic or manual. The most promising are automatic car washes, which allow servicing a large number of cars in a minimum amount of time. Automatic car washes are divided into two types:

Tunnel.
Portal.

Portal car wash - a practical and inexpensive solution

In a tunnel wash, the car is placed on a special conveyor belt and automatically moves along the box, leaving the other side completely washed. In a portal car wash, the car is driven into a box and washed with three brushes: two vertical and one horizontal. The brushes move in space, efficiently washing away all dirt. The portal sink is very compact - it fits well into any room. The washing process in automatic car washes is usually 2-3 times faster than in manual car washes, so you can serve more customers per working day and save on staff.

Note:Modern automatic car washes are completely safe for your car. But it is necessary to monitor the condition of the equipment and service it on time.

The most practical is considered to be a portal sink. Its advantages:

Mobile sizes.
Absolute versatility.
Operating speed: 12 vehicles per hour.
Minimum staffing.

Modern portal car washes can be contactless - all dirt is removed not with brushes, but with special nozzles through which water is supplied under high pressure.

Tunnel car washes require a “tunnel” up to 35 meters long. It is capable of processing up to 20 cars per hour - as soon as the first car moves 4-5 meters deep, you can drive the second one onto the belt.

Types of buildings

Car washes can be divided into stationary and prefabricated. Stationary car washes are usually attached to complexes: service stations, spare parts stores, tire shops. All necessary communications are brought to them and a construction permit is obtained.

The car wash goes well with the tire service and service station

Prefabricated ones will require permission from the architecture department. To do this you will need to provide:

Patent individual entrepreneur or LLC.
Certificate or lease agreement for land.
Car wash project with its appearance.

You will also need to connect the building to utilities and obtain permission to open from the fire department.

Due to the fact that the number of vehicles on the city streets is increasing, the number of enterprises that provide related services to car owners is also growing. It is worth considering that during operation, the car needs not only maintenance, replacement of parts and consumables, but also care. One way to maintain it is to keep your vehicle clean. Therefore, it will have priority. Some owners clean their car at home, but not everyone has this opportunity, especially since in most cases this can result in a fine being issued.

A ready-made business plan for a car wash with calculations can be used both as an information guide for a novice entrepreneur and in obtaining.

The goal of this project is to open your own business in the provision of vehicle maintenance services. A number of services will be offered to potential consumers - cleaning the car interior and body, polishing body parts.

The required amount of funds to start your own business

In order to implement a business plan for a car wash and tire service, you need to have a little more than 2 million rubles on hand. Of this amount, the owner of the future business can invest only 300 thousand rubles. Thanks to the fact that they exist, we have the opportunity to receive 1 million 800 thousand rubles from a banking institution.

If we consider the car wash business plan from scratch and from economic indicators, then annually we have the opportunity to receive a net profit in the amount of 989 thousand 406 rubles. The payback of the funds that we will invest in the development and opening of our organization will occur no earlier than in two years.

At the stage of starting a business, you need to invest money in the following:

Construction of a car wash from scratch for two cars will cost 1 million 800 thousand rubles.
Transportation of material for construction and installation - 150 thousand rubles.
Obtain permission from all regulatory authorities to conduct activities - 40 thousand rubles.
Unforeseen work during the project implementation – 50 thousand rubles.

Thus, in order to open a car wash from scratch, you need to spend 2 million 100 thousand rubles.

Choosing a tax system

We plan to register the future organization as an individual entrepreneur at the place of registration of the owner. As a system, you should choose a simplified system - simplified tax system. The amount of tax paid under this system will be 15% of the organization’s net profit.

To date, a sample car wash business plan has begun the implementation process at the following points:

The registration process has been completed at the place of registration. The registration certificate has been received.
In order to be able to construct a car wash, you need to have a plot of land with an area of at least 80 square meters. We found this site; it is owned by the city administration. We rent it, the cost under the rental agreement will be 10 thousand rubles per month.
A modular structure will be used for the construction of the car wash. For these purposes, the market was monitored and a reliable supplier was carried out, who has proven himself to be the best among entrepreneurs. The process of preparing documents for delivery has begun.
The staff will include five people - one administrator and four vehicle washing specialists.

We will provide our clients with the following range of services:

Washing vehicle body parts. This service will be provided by two specialists within ten minutes, and the average cost will be 250 rubles.
Car interior cleaning, the average cost of a check for this service is 1 thousand rubles.
Body polishing services. Customers will be provided with liquid wax polishing of body parts. The cost of such a service is approximately 400 rubles.
Accompanying services. In addition to the basic types of services that are standard for all car washes, we will be able to offer services for cleaning wheels, removing traces of insects and much more. The price will be 100 rubles.

We plan to carry out our activities from 10-00 to 20-00 hours.

Marketing plan

Due to the fact that the number of vehicles on the roads and streets is increasing, the need for using car wash services is also growing. A car wash business plan with calculations will be calculated for potential consumers with an average income level.

In order to ensure a constant flow of visitors, it is best to build a car wash near a gas station. This arrangement will allow you to significantly save on advertising or the organization will not need it at all. The population of the area in which our organization will be located can reach 30 thousand residents.

Thanks to the fact that we will build two boxes, we will be able to avoid a long queue of customers. This is important, since it is possible to avoid the client leaving for a direct competitor due to the long waiting time for an appointment.

According to preliminary data, every day we will accept 30 vehicles for service - that’s 15 cars for each bay. If you consider that the average cost of a service is about 350 rubles, then you can earn 10 thousand 500 rubles per day, and 315 thousand rubles monthly.

But do not forget about seasonality, when the number of visitors will increase sharply and decrease significantly in the cold season.

Let's consider the possible profit size by season:

Spring – 504 thousand rubles.
Summer – 157 thousand 500 rubles.
Autumn – 472 thousand 500 rubles.
Winter – 126 thousand rubles.

Based on these data, it follows that you can earn 3 million 777 thousand rubles annually.

Production plan

A modular building has a number of advantages:

Small investment to start a business.
Carrying out the construction of a building in a short time.
Due to the fact that the building is modular, there is no need for installation and costly construction work.
This building can be safely moved to another location. According to technical data, it can be rearranged no more than 30 times during its entire operation.

Staff

We plan to hire:

Four washers with a salary of 26 thousand 600 rubles.
One administrator – 15 thousand rubles.

In total, 109 thousand rubles will be spent on this monthly.

Financial plan

We include the following as fixed expenses of the organization:

Remuneration of employees - 109 thousand 400 thousand rubles.
Payments to the insurance fund - 32 thousand 820 rubles.
The rental agreement for the premises is 10 thousand rubles.
Purchase of fuel – 30 thousand rubles.
Purchase of detergents – 15 thousand rubles.
Disposal of all waste during the work process - 7 thousand rubles.
Unforeseen expenses - 10 thousand rubles.
The total amount you will have to spend is 214 thousand 220 rubles.

The main expense item for a car wash is paying employees. However, this is . The annual net profit will be 989 thousand 406 rubles.

Possible earnings

The annual net profit will be 989 thousand 406 rubles. Payback on the funds we invested in starting a business is possible no sooner than in two years.

Purchase of equipment

To work you need to purchase:

Overpass.
Ventilation system.
Washing equipment.
Washing chamber.

All this car wash equipment is included in a modular structure. If desired, you can purchase additionally.

Documentation

To do this, you will need to write an application, attach a copy of your passport, and a receipt for payment of the state fee.

OKVED code

This code is required for registration. For our activities we choose 45.20.3.

Permit to operate

In order to open a car wash, you must obtain permission from all regulatory authorities. You also need to have permission to build a car wash on the selected plot of land.

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